Melissa Grady was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched its Make Your Way campaign, which celebrates unwavering determination and aspiration in the pursuit of success. She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered key note speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events. Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.