Chris Davis - Brand Innovators

Chris Davis

Chief Marketing Officer & Senior Vice President of Merchandising, New Balance

Chris Davis, Chief Marketing Officer and Senior Vice President of Global Merchandising, started working at New Balance in 2008. Since then, he has led teams at Warrior Sports and New Balance Athletics in brand management, global business unit management, sports marketing, global brand marketing and global product merchandising. Davis is an entrepreneurial manager with a passion for developing dynamic, global teams. He cultivates a progressive, results-driven environment of teamwork, creativity and calculated risk. Davis has led teams to successfully negotiate contracts with premier global athletes and partners including the NBA, Kawhi Leonard, Raheem Sterling, Sadio Mané, Coco Gauff, Sydney McLaughlin and Jaden Smith. Davis has also pioneered New Balance’s entry into Basketball, Baseball, Global Football, Skateboarding and Global Sportstyle Footwear through global business development, product creation infrastructure and demand creation strategies. In his role as CMO and SVP of Global Merchandising, Davis is responsible for New Balance’s product and demand creation initiatives around the world to maximize the brand’s impact with a consumer driven, mobile first vision. Davis was selected by Footwear News as one of the 40 shoe executives under the age of 40 revolutionizing the Business.