Behind The Brand

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Introducing Inside the Brand Video Series

Dianna Dilworth

September 20, 2022

Introducing Brand Innovators’ new video series Inside the Brand, a new video series in which Brand Innovators takes you behind the scenes of iconic brands to learn some of their secret sauce of creating great marketing.

Previously Highlighted Behind the Brand News

Behind the Brand: Walmart+’s Subscription & Commitment to Making Life Easier for Consumers

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Dianna Dilworth

June 15, 2021

During the Brand Innovators 10th Anniversary Day One livecast, marketing executives from Walmart+ discussed the secrets behind the retailer’s new subscription service and how it works.

Behind the Brand: Cadillac’s Marketing Secrets & Commitment to An All-Electric Future

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Chloe Satenberg

June 11, 2021

During the Brand Innovators 10th Anniversary Day One livecast, chief executives from Cadillac discussed the marketing secrets behind the iconic American automaker and the acceleration towards an all-electric future.