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Behind The Brand

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Behind the Brand: Cadillac

Dianna Dilworth

Brand Innovators has dropped a new episode of the Behind the Brand video series, in which Brand Innovators takes you behind the scenes of iconic brands to give you a front row seat to how these companies create great marketing. Episode 3 explores the secret sauce behind Cadillac's successful marketing program.

Previously Highlighted Behind the Brand News

Behind the Brand: EA’s The Sims Shares Secrets Behind Iconic Video Game Branding

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Dianna Dilworth

June 22, 2021

During the Brand Innovators 10th Anniversary Day One livecast, marketing executives from The Sims discussed the secrets behind the brand today.

Behind the Brand: Nissan’s Platform of Thrilling Consumers at Every Turn

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Chloe Satenberg

June 17, 2021

During the Brand Innovators 10th Anniversary Day One livecast, marketing executives from Nissan shared insights about the implementation of this new brand message, and the brand’s commitment to data-driven marketing.

Behind the Brand: Walmart+’s Subscription & Commitment to Making Life Easier for Consumers

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Dianna Dilworth

June 15, 2021

During the Brand Innovators 10th Anniversary Day One livecast, marketing executives from Walmart+ discussed the secrets behind the retailer’s new subscription service and how it works.

Behind the Brand: Cadillac’s Marketing Secrets & Commitment to An All-Electric Future

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Chloe Satenberg

June 11, 2021

During the Brand Innovators 10th Anniversary Day One livecast, chief executives from Cadillac discussed the marketing secrets behind the iconic American automaker and the acceleration towards an all-electric future.