Brand Innovators has dropped a new episode of the Behind the Brand video series, in which Brand Innovators takes you behind the scenes of iconic brands to give you a front row seat to how these companies create great marketing. Episode 3 explores the secret sauce behind Cadillac's successful marketing program.

In the latest episode of the Behind the Brand video series, Christopher Thomas-Moore, Chief Digital Officer, Domino's talks innovation with Mandy Thomason, Regional VP, Enterprise Sales, Yelp.

Introducing Brand Innovators’ new video series Inside the Brand, a new video series in which Brand Innovators takes you behind the scenes of iconic brands to learn some of their secret sauce of creating great marketing.

During a recent Brand Innovators livecast, leaders from the 7-Eleven brand team shared how they have served as a reliable cornerstone for consumers during the pandemic and how they are using this foundation to reach lapsed customers, as well as younger audiences. The brand is focused on telling this story through creativity and innovation.

While Pepsi might be most well-known for its beverages and snacks divisions, the CPG giant’s innovation division PepsiCo Labs program is aimed at supporting innovative tech startups. 

During a recent Brand Innovators livecast, leaders from SnackFutures Innovation at Mondelēz International looked under the hood to discuss their approach to innovation and the future of snacking.