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Content
News
CMO of the Week
2024 Predictions
BI at Cannes
Super Bowl Advertising
Innovator Interviews
Entertainment
Restaurants
Sports & eSports
CPG
Automotive
Beauty & Fashion
Retail
DTC
Women in Marketing
Innovator Insights
Behind the Brand
BI Events
All Events
TentPole
Regional Summits
VIP Roundtable + Dinner Series
Sports Marketing Upfronts
Custom Events
London
Past Events
Video On Demand
Club CMO
Club CMO
Club CMO Summit
Awards
BI Awards
BI Bake-Off
top 100 women
40 under 40
Strategy Group
Strategy Group
About
Overview
Team
advisory board
Sizzle Reels
Contact
Behind The Brand
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Behind the Brand with Mars, American Eagle, Moet Hennessy, NFL & Pepsi
by
Brand Innovators Staff
November 7, 2023
Brand Innovators goes behind the scenes with CMOs from top brands including: Mars, Moet Hennessy, the NFL, American Eagle and PepsiCo.
Previously Highlighted Behind the Brand News
Behind the Brand: Cadillac
by
Dianna Dilworth
August 9, 2023
Brand Innovators has dropped a new episode of the Behind the Brand video series, in which Brand Innovators takes you behind the scenes of iconic brands to give you a front row seat to how these companies create great marketing. Episode 3 explores the secret sauce behind Cadillac's successful marketing program.
Behind the Brand: Domino's Christopher Thomas-Moore
by
Dianna Dilworth
August 8, 2023
In the latest episode of the Behind the Brand video series, Christopher Thomas-Moore, Chief Digital Officer, Domino's talks innovation with Mandy Thomason, Regional VP, Enterprise Sales, Yelp.
Introducing Inside the Brand Video Series
by
Dianna Dilworth
September 20, 2022
Introducing Brand Innovators’ new video series Inside the Brand, a new video series in which Brand Innovators takes you behind the scenes of iconic brands to learn some of their secret sauce of creating great marketing.
Behind the Brand: Creativity & Innovation at 7-Eleven
by
Dianna Dilworth
September 29, 2021
During a recent Brand Innovators livecast, leaders from the 7-Eleven brand team shared how they have served as a reliable cornerstone for consumers during the pandemic and how they are using this foundation to reach lapsed customers, as well as younger audiences. The brand is focused on telling this story through creativity and innovation.
Behind the Brand: PepsiCo Labs
by
Brand Innovators Staff
September 24, 2021
While Pepsi might be most well-known for its beverages and snacks divisions, the CPG giant’s innovation division PepsiCo Labs program is aimed at supporting innovative tech startups.
Behind the Brand: Mondelēz International’s SnackFutures
by
Dianna Dilworth
September 21, 2021
During a recent Brand Innovators livecast, leaders from SnackFutures Innovation at Mondelēz International looked under the hood to discuss their approach to innovation and the future of snacking.
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