Katie Berry
Assistant Vice President, Social Media Strategy, U.S. Bank

Katie Berry is an assistant vice president of social media at U.S. Bank. She manages social media strategy and content for the Power of Possible brand campaign and recently led the bank’s Super Bowl 52 social media efforts. She oversees high visibility partnerships with Buzzfeed, the New York Times, Pandora and the Chicago Tribune.

Beth Burkett
US Field Marketing, Campaign Management and Planning, IHG

Beth Burkett has over 13+ year’s experience as a marketing strategist with extensive knowledge in loyalty, partnerships and brand marketing on brands such as IHG, InterContinental Hotels, Holiday Inn, Crowne Plaza, Chrysler, Jeep and DePaul University. Her background is rooted in brand/marketing management, development of strategic integrated marketing plans, loyalty program enhancements and partnership/agency management. Her key expertise has been achieved in building relationships across partnerships, creation of strategies, development of communication assets, metric-driven marketing plans, cross-functional team management and development of high-performing talent.

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Audra Carson
Head of Content Marketing & Media Platforms at General Mills

Audra Carson is the Head of Content Marketing & Media Platforms at General Mills, where she is responsible for driving sales of GMI products by building audiences, distributing compelling brand (food) content, and delivering world class user experiences across multiple digital touchpoints.

A former advertising account executive, marketing communications leader (Honeywell) and brand manager (General Mills), Audra has degrees in Strategic Communications & Marketing from the University of Minnesota, and an MBA from Augsburg University. When she’s not working, she loves to test out new recipes from Betty Crocker and Pillsbury.com and spend time with her husband and two children.

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Molly Clinton
Brand Manager, White Claw Hard Seltzer & Innovation, Mike’s Hard Lemonade Co.

Molly Clinton is the Brand Manager for White Claw Hard Seltzer, the #1 hard seltzer brand in the US. She leads brand strategy, innovation and marketing initiatives on the brand such as, “The Purest Hard Seltzer in the World®” campaign. Molly has been at Mike’s for five years, previously leading brand experience for Mike’s HARDER Lemonade and Palm Breeze Alcoholic Spritz brands, and brand activation for the entire portfolio of company brands. In her free time, Molly raises assistance dogs with Paws With A Cause, volunteers at Lurie Children’s Hospital in Chicago and tries to get as many days on the ski slopes as possible!

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Amanda Culbertson-Kraemer
Director of Marketing, eCommerce, Nestle Purina North America

As Director of eCommerce Marketing at Nestlé Purina PetCare, Amanda is responsible for accelerating sales & share of digital commerce for leading, billion dollar brands in the pet food category. Her team works cross-functionally to drive organizational change across the eBusiness value chain, including the development & deployment of eMarketing best practices across e-content creation & syndication & eRetailer media & partnerships. Prior to her career at Nestlé, Amanda worked in new product development for Anheuser-Busch. She loves to travel and is always looking for the next adventure.

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Jasmine Davis
Marketing, Oncology Specialty Pharmacy, Walgreen Co.

After spending nearly 8 years providing insights and analytical expertise to clients in an array of industries, Jasmine Davis now leads the oncology brand marketing program at Walgreens Co. She unites her analytical background with her passion for storytelling to establish the position of the iconic Walgreens brand as a trusted partner in the cancer journey. Jasmine believes placing the consumer experience directly at the forefront of all communication strategies can lead to human connections and tie back to the essence of the brand. Jasmine has forged new norms of leveraging real patients and their stories in inspiring ways to help build strong brand equity, leaving countless social benchmarks in the dust!

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Ericka Dirkmaat
Brand Manager, Conagra Brands

Ericka is a Brand Manager at Conagra Brands. In this role, she manages the long-term strategy, development, and innovation of Conagra’s sweet treats portfolio, which includes the Swiss Miss and Snack Pack brands. Ericka has 7 years of CPG marketing experience. Prior to joining Conagra, Ericka held brand management roles at Kraft Heinz and Reynolds Consumer Products, where she had the opportunity to work on iconic brands such as Kraft Singles, Velveeta, and Hefty. Ericka holds a bachelor’s degree in business administration from the University of Wisconsin-Madison and a master’s degree in business administration from Duke University’s Fuqua School of Business.

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Wayne Duan
Vice President of eCommerce, Constellation Brands

Wayne Duan is Constellation’s Vice President of eCommerce and has responsibility across both the Beer and Wine & Spirits divisions for driving the eCommerce growth agenda. This includes strengthening and aligning resources, strategies and investments to further propel Constellation’s leadership position in the Beverage Alcohol industry. Wayne joined Constellation in 2017 from Walgreens where he held various digital and eCommerce roles. Previously he was the General Manager for Walgreens Digital Commerce where he led the Merchandising and Merchandising Operations teams.
Wayne earned his Bachelor’s degree from the University of Chicago and his MBA from Northwestern University’s Kellogg School of Management.

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Luka Dukich
Senior Manager of Digital Content, Chicago Bulls

Luka Dukich is the Senior Manager of Digital Content for the Chicago Bulls, overseeing the team’s social media channels and content offerings, from basketball coverage to sponsored content. Dukich has been with the Bulls since 2015 and during his team with the team, the Bulls have become an industry leader in differentiated content, receiving SportsBusiness Journal’s 2017“Best in Sports Social Media” in 2017 and receiving a nomination for the same award in 2018. Prior to his time with the Bulls, Luka spent five years with United Entertainment Group, the sports & entertainment marketing arm of Edelman. Luka is a fan of doing things differently and supports keeping it weird.

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Ben Feeney
Director of Foresight & Design, MillerCoors

Ben Feeney is Director of Foresight & Design for MillerCoors, responsible for creating competitive advantages in the workplace and the marketplace for the marketing department. Previously, he held roles within innovation for the brewer. Prior to joining MillerCoors in 2012, Ben spent almost 10 years in advertising and innovation consultancy positions at the management team level. Clients included Heineken USA, MillerCoors, and Kellogg’s. Ben holds a bachelor’s degree in Economics and Management from Albion College. He resides in Chicago with his wife and three children.

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Ben Gemski
Digital Marketing Innovation, Kraft Heinz

Ben Gemski currently leads the Digital Marketing Innovation team for The Kraft Heinz. In his current role he is tasked with identifying and developing non-traditional marketing techniques for uses with the various Kraft Heinz brands. Prior to joining Kraft Heinz he oversaw strategic initiatives for Verizon’s Innovation program. He was one of the founding strategy members of Verizon’s Innovation program. Tasked with new product development and non- traditional cellular devices.

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Jennifer Gladstone
Head of Marketing Campaigns & Projects, UBS

Jennifer Gladstone is Head of Marketing Campaigns and Projects at UBS Asset Management. At UBS, Jennifer leads a global team of marketers in the creation and development of multi-faceted campaigns and projects across retail and institutional distribution channels. Prior to joining UBS, Jennifer worked in several marketing communications roles at Morningstar, Inc. She earned her BA from Eckerd College with a double major in business management and communication, and a MA from DePaul University in communication with an emphasis in public relations and advertising.

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Georgina Goode
Director of Digital, Boeing

Georgina is the newly appointed Director of Digital at Boeing. Before her transition to the States, Georgina was a former advisor on digital engagement strategy to UK government and 10 Downing Street. Her role in the UK’s internationally acclaimed Government Digital Service (a team within Cabinet Office tasked with transforming UK government services) included digital strategy, content, risk management, channel operations and building digital capability across the UK civil service. She’s a spokesperson for best practice digital engagement strategy as part of wider business transformation which includes advising a number of international governments, banks and energy companies; plus is author of HM Government’s Social Media Playbook. Prior to joining the Government, Georgina was Board Director at London-based marketing agency Kindred. There she established the agency’s award-winning social media division for clients including The National Lottery, IKEA and ‘make mine Milk’.

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Riley Haemer
Digital Activation Lead, Beam Suntory

Riley Haemer joined Beam Suntory in 2017 in the newly created role of Digital Activation Lead and is responsible for developing and executing an integrated digital path-to-purchase strategy and determining strategic big-bets in digital technology for the North American business. Before joining Beam Suntory, Riley worked at Kraft Heinz building out CRM, branded content, and social listening capabilities.

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Michael Jackson
Marketing Manager, Regis Corporation

Mike is a Marketing Manager at Regis Corporation, responsible for marketing and media strategy behind some of the nation’s largest salon brands. Instrumental in launching a national partnership between Supercuts and Major League Baseball, he has used his passion for collaboration and “live your brand” attitude, to create and execute campaigns that bring this high-level platform to life in local markets, while staying true to the brand at its core. Mike received his degree from the Carlson School of Management, and has gained a unique perspective on branding and marketing strategy through non-profit and for-profit leadership roles prior to Regis. As a father of four, he is keenly aware of the “clutter” brands need to cut through to get noticed and enjoys taking a less than stereo-typical approach to making that happen.

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Ciare James
Brand Director, Conagra Brands

Ciare James has spent the past 10 years identifying, creating and implementing pathways to growth for well-loved brands across a variety of categories and market positions. She began her Brand career at Procter and Gamble where she led design, delivery and communication planning initiatives for Febreze and owned CEMEA global expansion efforts for Gillette. In 2010 she brought her talents to the food industry in joining Conagra Brands. Ciare has successfully led efforts to revitalize and contemporize iconic brands like Hunt’s, Reddi-wip and most recently, Banquet through base business revitalization, winning innovation, compelling marketing ideas and strategic planning.

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Ashley Kimlinger
Director, Enterprise Brand Management, Deluxe Corporation

Ashley has a passion for brands that communicate beautifully. Since joining Deluxe as Director of Enterprise Brand Management, Ashley has managed re-branding efforts across the company and been a key strategist on the Small Business Revolution campaign, an experiment in content marketing. Her primary role has been as the creative director for this innovative campaign, along with steering the website strategy and content creation. Prior to Deluxe, she worked at Allianz Life helping employees communicate their brand story through beautiful (and effective) presentations.

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Christina Kilgore
Quaker Foods Consumer Relations Associate Manager, PepsiCo

Christina Kilgore is a consumer relations marketing professional. She is currently working as a Consumer Relations Associate Manager for Quaker Foods North America within PepsiCo , Inc. She specializes in identifying the voice of the consumer and customer relationship management. Before joining the PepsiCo team Christina worked as a Senior Account Executive at iris Worldwide. While at iris her role involved creating marketing campaigns for small businesses who sold SAP software and vendor management. She is a leader, relationship builder and a creative critical thinker. Christina has a passion for consumer satisfaction and an understanding of what consumers really want.

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Nicole Kulwicki
Director of Marketing for Heinz and Ore-Ida at Kraft Heinz

Nicole Kulwicki is the Director of Marketing for Heinz and Ore-Ida at Kraft Heinz, and currently leads the communication and innovation strategy for both iconic brands. Nicole has a BBA from the University of Michigan and an MBA from the Kellogg School of Management. With over 10 years of experience, she has had the opportunity to work on several remarkable brands, including Miracle Whip, Grey Poupon and Jell-O. Nicole is a skilled brand builder and a proven leader. Her most recent work includes highly successful brand activations like Smunday, Mad Men, Chicago Dog Sauce and Mayochup, which were all aimed at engaging consumers in new, impactful ways.

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Denise Lauer
Chief Marketing Officer, Morton Salt, Inc.

Denise Lauer is an award-winning brand-builder with more than 15 years of experience shaping the image and reputation of global brands and FORTUNE 500 companies. Denise currently serves as the Chief Marketing Officer at Morton Salt, based in Chicago, Illinois. She was appointed to this role in 2017 and leads a team responsible for brand strategy, advertising and promotions, digital and social media, market research and insights, consumer affairs, packaging design, public relations, community engagement and employee communications. Denise joined Morton Salt in 2011 and has played a pivotal role in the company’s marketplace and workplace transformation. Prior to Morton Salt, she held various communication roles with Quaker Foods & Snacks, FedEx and Eaton Corporation. Denise holds a bachelor’s degree from John Carroll University. She enjoys all things related to food, film and international travel.

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Justin Lintz
Senior Manager of Brand Development at Conagra Brands

As a Senior Manager of Brand Development, Justin is responsible for crafting long-term growth initiatives for Conagra Brand’s Tomatoes, Sauces, and Condiments portfolio of brands. Justin has 10 years of cross-functional industry experience with roles in sales, category management, and brand management. These cross-functional experiences have provided Justin with a well-rounded perspective that enables him to develop executable strategies that turn insights into action. Justin is also a proud member of the Brand Innovators Top 40 Under 40 Midwest Class of 2018.

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Brittany Mitchell
Marketing Manager, State Farm Insurance Company

Brittany Mitchell is currently a Marketing Manager, responsible for national digital advertising, lead acquisition, and direct marketing efforts at State Farm, a Fortune 50 company and brand category leader. Prior to State Farm, Brittany led digital and branding efforts as the Marketing Manager for SHEEX, a retail start-up leveraging fabric technology to disrupt the bedding and sleepwear industry. Brittany also has global experience in the digital, social, and event marketing space through her work in Paris with Arjowiggins Creative Papers, a multinational corporation providing high end designer paper and luxury packing worldwide.

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Elly Deutch Moody
Global Campaign and Advocacy Manager, McDonald’s

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last ten years in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald’s, Elly creates and oversees all digital communication and strategy for the Corporation, and is the lead content strategist for all of the McDonald’s Corporate Social Media Channels. Elly has spoken around the world at over 200+ conferences, summits, events and universities on her experience and knowledge of digital communications and social media marketing strategy.

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Kristin Murray Bohan
Director of Corporate Marketing, Land O’Lakes, Inc

Kristin’s marketing career started at a much earlier age than it does for most (age 11), beginning as a Creative Consumers® kid for the ideation company Ideas to Go. After 10 years working with Fortune 500 clients, she decided to pursue her MBA from the University of Wisconsin-Madison in Brand & Product Management. She spent 8 years at Procter & Gamble on brands like Gillette, Iams, Pantene and Pampers in a variety of roles – from traditional brand management to shopper marketing and eCommerce on the Target retail account. Kristin is currently the Director of Corporate Marketing at Land O’Lakes Inc. She has a BA in Strategic Communications from the University of Minnesota and lives in Southwest Minneapolis with her two young kids, ages 1 and 3.

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Lorena Nunez
Associate Marketing Manager – Multicultural, Allstate

Lorena is currently a Multicultural Associate Marketing Manager at Allstate Insurance. She leads marketing strategies, creative development and production of national advertising campaigns, award-winning soccer programs, sponsorship integrations, social media and digital content to reach and engage with multicultural audiences. Previously, Lorena was at Bravo Advertising, Young & Rubicam’s Hispanic sister agency, where she worked for three years as Account Supervisor. There she led various national and local advertising campaigns targeting U.S. Hispanics for a broad range of consumer packaged goods and financial services clients.

Tiffany Podge
Director of Digital Merchandising, Marketing and Optimization, McDonald’s

Tiffany is the Director of Digital Merchandising, Marketing and Optimization at McDonald’s; and is responsible for developing, implementing and optimizing the revenue strategy across mobile, web, and kiosk.

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Marissa Pines
Head of Partnerships, PepsiCo North America Nutrition

As the head of Partnerships for PepsiCo North America Nutrition, Marissa works on consumer engagement for iconic brands like Quaker, Tropicana & Naked Juice. By establishing meaningful relationships with strategic partners, Marissa enables the brands to reach consumers through experiences and non-traditional media, engaging with them on different touchpoints of their health & wellness journey. After joining PepsiCo in 2011, Marissa spent the majority of the last 7 years working on the Quaker Oats business and moved into a cross-brand role in 2017. Prior to PepsiCo, Marissa worked in Merchandising at Target and got her MBA at Northwestern University’s Kellogg School of Management.

Alex Quigley
Associate Marketing Manager, Coors Light

Alex Quigley is currently an Associate Marketing Manager on the Coors Light brand team where he is leading consumer recruitment strategy. Prior to that, Alex was on the Innovations team where he led consumer packaging pain point research; the output helped to strengthen the MillerCoors Innovation pipeline. Additionally, Alex is an Advanced Cicerone®, one of the first 88 people in the world to pass the rigorous all-day exam on beer styles, beer flavor evaluation, brewing, and food pairing.

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Joe Rago
Director, Digital Innovation, ULTA Beauty

Joe Rago serves as the Director of Digital Innovation at Ulta Beauty. Prior to that, he served as Ulta’s Director of Mobility Development where he led the teams who built the highly rated Ulta Beauty iOS & Android applications, along with enterprise applications used in all of Ulta’s 1100+ stores. Prior to joining Ulta, Joe worked at Walgreens, where he last served as the Director for the Mobile Innovation Program. Joe is a lifelong Chicago resident who lives with his family in the western suburbs, while enjoying playing & coaching sports, and always listening for the next big “hit song”.

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Nicole Sorensen
Senior Brand Manager, Tyson Foods

With over 10 years of CPG experience, Nicole’s love of food and passion for the consumer have led to the launch of numerous innovations and delivery of base business growth across such beloved brands as Jell-O, Stove Top, Häagen Dazs, Hillshire Farm and Tyson, as well as spending two years internationally leading both a global brand and a regionally-based business within the UK market. Her current role leading Tyson Tastemakers encompasses national distribution expansion and innovating to meet evolving consumer needs in the dynamic fresh meal kits category.
Nicole has a BS in Business from Indiana University and an MBA from the Kellogg School of Management.

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Dana Strokovsky
Global Director, Social Media Excellence, McDonald’s

@D_Stro

As the Global Director of Social Media at McDonald’s Dana is focused on elevating social marketing and influencing social branding worldwide, by sharing best-in-class practices, case studies, learnings and creating consistency through all digital touch points. Building and nurturing relationships with local social and digital leads is a key component, and ensuring that McDonald’s social marketing is top notch through a uniform framework that ladders up to the brand purpose. Prior to McDonald’s Dana helped launch a Social Center for North America at Coca-Cola, was the SME for the Rio 2016 Olympics, strategic social lead for Coca-Cola racing and other projects with the sports marketing team, understanding and utilizing available assets to help enhance company partnership capabilities.

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Angela Tucker
Brand Manager – Barilla America

Growing up in a family-run business, Angie quickly learned the importance of empathy to best meet different consumer needs early on. She continues to exercise this in her current role as Sauce Brand Manager at Barilla America, also family-run, as she builds a three-fold strategy to give own-able meaning to the brand beyond pasta. Focus is on premiumization, leading with pesto, and uncovering untapped growth spaces.
She is also currently piloting a new way of working at Barilla, called Microbattles (developed by Bain consulting). Acting more like a startup, Angie leads a team of eight cross functional team members to think and act more agile in their execution of prototype ideas, interacting with consumers and customers more closely in order to enable faster insights and reaction to new market trends.

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Analisa Terenzio
Director of Marketing, Roti Modern Mediterranean

Analisa Terenzio is the Director of Marketing for Roti Modern Mediterranean, a growing fast casual restaurant brand with 35 locations nationally. Her current focus is on brand storytelling, and finding new and innovative ways to share Roti’s from-scratch, wholesome, and purpose-driven food offerings. In just over 2 years with the company she has evolved the brand voice and growing social media presence, as well as opened 15 new restaurants nationally. Her passion for the food industry began 8 years ago, when she joined the founding team for Protein Bar + Kitchen — growing the health-focused concept from 1 single Chicago restaurant, to 20+ locations nationally.

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Briana Voss
Senior Manager, Media, Walgreens

Briana Voss started her career in marketing with a media agency foundation. She has gained experience across digital publisher and brand marketing now serving as the Senior Media Manager at Walgreens overseeing strategic media planning and buying.

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Stinson Parks III
Senior Lead – Global Content & Consumer Engagement, PepsiCo

Over Stinson’s 10+ years in consumer brand marketing, he’s invigorated a variety of brands in the lifestyle, personal care and beverage space at industry-leading companies such as L’Oréal USA, Deutsch Family Wine & Spirits and PepsiCo, where he led the Mountain Dew brand to win AdWeek’s Hottest Digital Marketer 2016. Past work has been featured in Fast Company, AdAge, Digiday, and AdWeek among others, and Stinson’s been tapped as a speaker at events ranging from Brand Innovators to the Advertisers National Association of NY.

In Stinson’s current role he leads Global Content and Consumer Engagement across the Beverage portfolio at PepsiCo’s Creators League Studio – the company’s next gen production and creative studio developing highly visible campaigns from Pepsi Super Bowl to feature-length films. Stinson holds a BA in Communications and Consumer Psychology from the University of Pennsylvania. Born and raised in Los Angeles, Stinson currently resides in New York City.

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Jeremie Moritz
Brand and Digital Director, Absolut Elyx, Pernod Ricard

Jeremie Moritz has more than 15 years of experience in digital strategy and marketing. He started to build its first websites in 1999 and never stopped exploring technology opportunities. Today he heads Marketing and Digital for Pernod Ricard’s Luxury Vodka brand, Absolut Elyx. He held different positions at Pernod Ricard HQ in the last 5 years and launched the Digital Acceleration Program for the group. Before this date, Jeremie had different positions in agencies or eCommerce pure players and did some consultancy with early stage startups. He is passionate about the impact of technology on our society and attended Singularity University Executive Program in 2015. He also is involved with Rugby as a side passion.

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Anne Dupuis
Media Director, LVMH Inc.

Anne is currently the North America Media Director for the LVMH Group. In her role, she acts as an internal strategic resource for the 40+ active brands in North America. She leads the Agency of Record relationship to ensure support and strategic thought leadership is provided to LVMH brands on an on-going basis. In her role, Anne also drives larger corporate negotiations, ultimately creating holistic partnerships for LVMH which include both qualitative and quantitative benefits. Ongoing brand education is also a key element of Anne’s role. To further equip brands, Anne facilitates Group training sessions on key topics such as campaign briefing, setting KPIs, paid search, social, etc… Anne works closely with LVMH’s global headquarters, to provide brands with consistent support on a regional and global level. Anne joined LVMH in 2015 as a Senior Media Manager; she was promoted to Media Director in 2018. Before joining the Group, she worked on the agency-side across various Consumer Package Goods accounts – Procter & Gamble, Unilever and Kraft Foods.

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Traci Spiegelman
Global Media Director, Mastercard

Traci Spiegelman, Global Media Director at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy, owning important initiatives such as Brand Safety, Programmatic, and driving consistency across the world as it relates to KPIs and Measurement. Traci has worked both agency side and brand side in her 13 years in the business. Working across many different categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies.

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Jess Anselmi
Director, Innovation & Category Growth, Panera Bread

Jess Anselmi is a Director, Innovation & Category Growth for Panera Bread, where she’s responsible for innovation in established & emerging categories and dayparts. She possesses 10 years of marketing and communications experience, most recently serving as Chief of Staff to the Dunkin’ Donuts CMO and leading the innovation-to-market process for Dunkin’ Donuts 8,000 domestic locations. Jess & her team were responsible for identifying category growth opportunities, resulting in new product lines such as Cold Brew Coffee, Frozen Coffee and some of the brand’s most successful LTOs in the past decade. Prior to Dunkin’ Donuts, Jess was agency-side, leading marketing, public relations, CSR and digital & social media campaigns for General Mills, Jiffy Lube, Sun Products, mike’s hard lemonade and Bank of America. Jess is from Boston but her heart may reside in Spain, which she continues to use as a launching pad for European exploration.

Jessica Goon
Senior Director, Digital Marketing, KIND Snacks

Jessica Goon is the Senior Director, Digital Marketing at KIND Snacks where she is responsible for driving the digital marketing and social media strategy including content, campaigns, influencer marketing and community. Jessica has nearly 15 years of experience across digital marketing, public relations and social media. Prior to joining KIND Jessica led U.S. and global social media at Avon Products.

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Alexandra Tanner
Assistant Vice President of Digital Marketing & eCommerce, M.U.C.H.

In her current role as Assistant Vice President of Digital Marketing & eCommerce for M.U.C.H, Alexandra is focused on incubating new ventures.

Over the course of her 7-year career at L’Oreal, Alexandra has launched internationally recognized digital marketing campaigns for brands such as Giorgio Armani Beauty and Lancôme that have been featured in Forbes, Luxury Daily, Mobile Marketer and Strategy Magazine.

Alexandra is passionate about the role of technology in transforming the online and in-store experiences of the future, creating more seamless and personalized journeys for customers. She is a firm believer that a human-centric and customer-first approach is an essential to creating and scaling amazing, authentic brands.

Alexandra holds a B.A in Cultural Studies from McGill University.

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Sonika Malhotra
Global Brand Director, Love Beauty and Planet & Innovations, Unilever

Sonika Malhotra is a Global Brand Director at Unilever. She has been with Unilever for 12 years and spent a majority of them in beauty and personal care. Most recently she led the launch of Love Beauty and Planet, a purpose driven premium naturals brand. A small ambitious and empowered team embraced bias for action and extreme consumer intimacy to launch a cross category brand in a 12 months. “Being sustainable is not a choice anymore, it’s what consumers demand of us, reward us for” is her belief. Sonika has always been passionate and curious about skin and hair care having worked on brands like Sunsilk and Nexxus in the past. “It’s not just about selling products, beauty is so much more personal than that. It has the ability to make someone smile- that’s so special!” Having embraced her own curls fairly recently herself, she is excited about the many dimensions beauty has taken in the last few years.
With the creation of Love Beauty and Planet, she got the rare opportunity to marry her obsession for personal care with technologies and formulations that can have a positive impact on the planet. Sonika, a cycling enthusiast and a shoe lover is parallelly pursuing an MBA in Luxury Marketing at New York University, #neverstoplearning . After having worked in South Asia, Thailand and the UK, she is now based in New York, where she lives with her husband GG.

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Brina Nash
Global Vice President of Customer Experience & Analytics, MCM Worldwide

Brina is an experienced data driven executive at MCM Worldwide, leading global Client Intelligence. She has over 10 years of experience using advanced analytics and digital technology tools to understand and predict how and why customers shop, and successfully turned those insights into business growth strategies. Brina is most passionate about working with brands to build a customer-centric culture, and helping brands realize the true potential of their data to create excellent customer experiences

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Alicianne Rand
Executive Director, Global Content and Influencer Marketing, The Estée Lauder Companies Inc.

Alicianne leads global content, social and influencer marketing for the Estée Lauder Companies across their portfolio of brands (32 companies, 150 countries). In this role, she is focused on scaling consumer-centric owned, earned and paid strategies that build brand awareness, engagement and sales. Previously, Alicianne was Vice President of Marketing at NewsCred, the leading content marketing platform, where she led global marketing for the business – from brand strategy and communications to demand generation, product marketing and analytics. Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, directing brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE. Alicianne graduated magna cum laude with a dual degree in Psychology and Sociology from Georgetown University.

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Rael Enteen
Director, Digital/Social Media, The New York Jets

Rael Enteen has worked in sports media since taking over the sports section of his high school newspaper in San Francisco. Since then, he’s covered the beat of all the professional Bay Area teams and helped launch a social/digital strategy at both the Bay Area’s television and radio homes for the Warriors, 49ers and Giants. For the last two years, he’s been running the digital/social media team at the New York Jets, focusing on creating quality content to engage the fan base and maximize revenue opportunities.

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Chris Rackliffe
Director, Social Media Engagement Strategy, Aetna

Chris Rackliffe is the current Director, Social Media Engagement Strategy at Aetna.

Throughout his career, Chris has shared stories that empower, entertain and inspire others—and drive significant business impact. In previous professional roles, Chris crafted social media marketing strategies for some of the world’s biggest brands, driving over 1 billion clicks and over 6 billion social media interactions for household names like Entertainment Weekly, FedEx, Men’s Health and PEOPLE.

In his free time, Chris enjoys playing soccer, singing in the shower and sipping a cup of green tea—but not all at once. Chris resides in Manhattan’s Financial District.

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Monica Badosa
Media Director, Christian Dior

Monica Badosa began her career on the agency side, working across a number of categories including Beauty, Apparel, Mass Retail and Financial Services. She transitioned to the client side in 2013 working at David Yurman for three years and most recently has been at Dior for the past three years. Monica has a passion for the ever-evolving digital space and is proud to drive digital strategy and innovation at Dior. She is a collaborative team player with a results-driven mentality.

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Marisa Siegel
Senior Director, Budweiser Brand Team, Anheuser Busch-InBev

Marisa is currently the Senior Director of Occasions for the Budweiser US Brand Team. She leads commercialization for the brand, serving as the key liaison from the Budweiser Brand Team (Marketing) to Sales. In her role, she leads the creation of Budweiser’s Trade Marketing programs, as well as Budweiser’s communication and planning process with Anheuser Busch Sales Teams, Region Teams, network of Wholesalers and key Retailers. She also oversees Budweiser Rewards, the brand’s new, digital-first national loyalty program via Budweiser.com.
Marisa has worked at Anheuser Busch InBev for +2 years, entering the company through its Global MBA program first as a business school intern in Summer 2015, and then as a fulltime employee in Summer 2016. Prior to Anheuser Busch, she worked at public relations agency LaForce, leading media relations and brand strategy for large tech companies including LinkedIn, Zynga Games and One Kings Lane, as well as 3M brands including Post-it Brand and ACE Bandages. She holds an MBA from Columbia University and a BA from Duke University.

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David Schneidman
Marketing Director, COVERGIRL, Coty

David is the Marketing Director for COVERGIRL at Coty Inc., America’s most loved cosmetic brand, with over a billion dollars in global sales annually. He oversees strategy, marketing & media mix, and activation in the US. David was vital to the recent COVERGIRL repositioning, which was not only the most significant reinvention in the brand’s history, but recognized by the industry, media, trade and consumers.

Prior to Coty, David worked for multiple Fortune 500 companies like Anheuser-Busch InBev, Reckitt Bencksier, Mattel, on global iconic brands Hoegaarden, Leffe, Durex, K-Y, Clearasil, and Power Wheels.

David holds an MBA from the Tepper School of Business and a Bachelor from Union College.

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Adam Benaroya
Senior Manager, Global Head of Performance Media, Hewlett Packard Enterprise

Adam Benaroya is the Senior Manager and Head of Global Performance Media & Analytics at Hewlett Packard Enterprise. He leads centralized global strategy and execution of HPE’s Always-On media program across paid search, paid social and programmatic media channels, as well as the global media analytics practice. Adam has fostered strategic initiatives around audience-centric planning and HPE’s digital-first and data-driven marketing program. He joined Hewlett-Packard in October 2015 prior to the official launch of the new HPE organization to build its media measurement practice.
Prior to HPE, Adam led media analytics for Mindshare’s New York and Atlanta offices. Adam holds an M.B.A. in Strategy and Marketing from NYU’s Stern School of Business, and a B.A. in Mathematical Economic Analysis from Rice University.

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Patrice Woods
Strategist, Brand Social Media, AARP

Patrice Woods is a MBA graduate with experience in Integrated Marketing Social Media & Content Strategy, and Consumer Insights & Behavior with Fortune 500 companies and major non-profit organizations such as McDonald’s, Kimberly-Clark, Capital One, and AARP. She currently serves as a Social Media Manager at AARP. Patrice is in involved in several community organizations including Horton’s Kids which provides tutoring to kids students in Washington, DC.

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Roxanne Barretto
Vice President – Digital Innovation & Transformation, Americas, L’Oréal

Roxanne is a recognized senior digital leader with 16+ years of experience in Asia & the US at world class agencies, media companies & brands leading cross-functional capabilities while driving multi-million dollar business performance & strong ROI. She is a well rounded leader with a strong background in digital and has leveraged her leadership and experience to lead and develop the marketing procurement practice at L’Oreal USA. In her most recent role she is looking at Artificial Intelligence solutions in Operations across the Americas to enable teams and processes with the purpose of driving significant, tangible business impact.

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Leigh Moynihan
Director, Marketing – Americas, Volvo USA

Leigh Moynihan recently joined Volvo Car USA as Director of Marketing. She has over 15 years of brand-building experience in both client & agency roles. Leigh also has a proven track record of delivering highly effective (and in some cases, award winning!) marketing campaigns on a roster of iconic brands: Mastercard, Starwood Hotels & Resorts, Clairol, Pantene, General Mills, J&J and McDonalds.

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Melanie Pochat
Senior Manager – Digital Experience, Integrated Marketing, Gap

Melanie Pochat is the Senior Manager of Digital Experience at Gap responsible for overseeing the full funnel marketing strategy and execution through social platforms, developing best in class social content that has successfully driven brand lift and sales. Melanie’s more than ten years of experience in new media has allowed her to quickly adapt creative and marketing objectives to social platforms. Brands Melanie worked with prior to Gap include Saks Fifth Avenue, DVF, Calvin Klein, J Brand, David Yurman, and Gerber.

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Michael Rotella
Senior Manager – Digital Product Innovation & Strategy, Verizon

Michael is a dynamic, digital experience strategist with 12 years of experience at the intersection of product, marketing and innovation, leading global commercialization of new experiences from concepts to multi-million dollar businesses. Driven by his entrepreneurial spirit, his efforts are dedicated to staying ahead of evolutionary industry standards & future proofing the business, while also delivering on short term KPIs. Dubbed a change agent, Michael has led digital transformation at Fortune 15 organizations, contributing to the disruption on how digital products are developed, designed, implemented and marketed. A macro thinker & micro doer, Michael has been awarded achievements for spearheading high profile global products, partnerships, digital experiences and brand initiatives.

Michael shares his knowledge to several brand advisory boards as well as counsels that guide mid stage startups. He is a board member of organizations such as 212NYC, Brand Innovators Labs, Rutgers CX Innovation and holds a Business Economics & International Business degrees from Pennsylvania University, Graduate Certificate – Innovation @ Rutgers, Product Management Certification @ General Assembly. You can connect with him via LinkedIn or on twitter @mikepetes

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Michelle Gattenio
Brand Editor and Content Strategist, PepsiCo

Michelle Gattenio is the Media and Content Strategist for PepsiCo’s Content Studio. During her tenure at PepsiCo, Michelle has guided digital and social content strategy for TM Pepsi across campaigns like the Pepsi Super Bowl Halftime Show—winning share of voice on game day for two consecutive years—and the launch of 2018’s “This is the Pepsi” campaign. Prior to Pepsi, Michelle was at Kind Snacks, where she implemented content strategies that included innovation projects in video and editorial, piloting the brand’s debut on Medium. Michelle is originally from Cleveland, Ohio and currently resides in the East Village of New York City.

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Brittney Henderson
Director, Digital Marketing, Weight Watchers

As Director of Digital Marketing at Weight Watchers, Brittney Henderson leverages digital media to inspire and guide healthy habits. Prior to her role at Weight Watchers, she held digital marketing roles at Macy’s and AOL. Brittney has a passion for leveraging data and technology to create relevant and engaging digital experiences. She left her home state of Massachusetts to pursue her degree from American University in Washington, D.C., later moving to NYC where she currently resides in the Upper East Side.

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Emily Bibb
Global Director of Digital & Social Media, S’Well

Emily brings over 10+ years of experience in the digital realm, developing strategies that specialize in viral campaigns catered to growth, sales, and audience acquisition.
As the Global Digital Director at S’well, Emily oversees all digital, social media, and influencer strategies. Previously, at KCD Worldwide, she developed the digital strategies for luxury fashion brands, including Anna Sui, Misha Nonoo, and Mattel’s @BarbieStyle. Prior, she led the social media efforts at VSCO, deemed by Fast Company as the ‘World’s Top 10 Most Innovative Companies for Social Media.’ Her work first began as an editor at POPSUGAR.
As a former USA National swimmer, Emily is passionate about fitness and currently works as a mentor to underprivileged youth in NYC.

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Simon Kopec
Director, Social Media & Content Strategy, Loews Hotels

Following his passion for innovative technologies and content marketing, Simon Kopec joined Loews Hotels & Co in the fall of 2016 as Director of Social Media & Content Strategy, where he oversees social media, online reputation and content for the company’s 24 hotels.

Simon, a Colombian native, moved to Switzerland where he studied Hospitality Marketing at Les Roches International School of Hotel Management. In 2011, after graduating he migrated to New York City where he joined Starwood Hotels & Resorts. During Simon’s tenure at Starwood he held several roles within the Brand Management team for iconic hotels like the W Barcelona and coveted brands such as W and Le Meridien.

His creative spirit compounded with his keen eye for detail have sparked events, collaborations and partnerships, bringing brands to life for consumers, guests, media, and thought leaders alike.

Simon, currently resides in New York City, enjoys showcasing his love for art through The Sara Modiano Foundation for the Arts, of which he is a co-founder.

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Molly Steinkrauss
Director of Brand, TripAdvisor

Molly Steinkrauss is Director of Communications for Smarter Travel, a subsidiary of TripAdvisor. In her role Molly oversees a team that is responsible for driving brand awareness, traffic and engagement. Her charter includes brand marketing, PR, social media, content and design.

Prior to joining TripAdvisor, Molly spent 6.5 years as an Associate Director of Marketing at Clorox, overseeing PR, social media, owned digital channels, and paid media strategy. Molly began her career within Interpublic Group agencies, working at Weber Shandwick Chicago and Current San Francisco.

Molly graduated from Boston College Carroll School of Management. She is also a consultant to start-ups building their communication and marketing strategies.

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Jenn Eldin
SVP of Global Content & Social Media, Citi

Jenn oversees content for Citi globally, and recently launched Life and Money by Citi, an integrated content destination for the brand. She is a seasoned marketer with close to 15 years of experience in building brands and creating personalized experiences that drive demand. Prior to joining Citi, Jenn has held various marketing leadership roles and overseen a number of digital platforms at brands including Google, BlackRock, and American Express.

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Blair Hammond
Director, Digital Content, Reebok

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Blair Hammond is a digital marketer, who most recently led Reebok’s Global Digital Content team, which was named Best Content Marketing Program of 2017 by the Content Marketing Awards. She holds a Bachelor of Arts from the University of North Carolina and an MBA from the University of Manchester in the U.K. During her 12-year career at national and international brands, she has earned a variety of distinctions including two CLIO awards, Digiday honors and appearances on ABC Nightly News, BBC Radio 4 and in the Wall Street Journal. She enjoys running, CrossFit and traveling the world.

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Jayar Donlan
Executive VP, Digital & Social Content

Jayar Donlan is a seasoned digital and technology professional. After starting at WWE as Vice President, Social Media in April of 2013, Donlan was promoted to Executive Vice President, Digital and Social Content, overseeing a team of 90 that is responsible for digital content, video, design and social media reporting directly to WWE Chairman & CEO Vince McMahon. Jayar has played a key role in developing WWE into one of the most-followed and influential brands in the world. Under Jayar’s leadership, the social media team has grown and flourished, helping WWE increase its social footprint to a total of more than 900 million combined followers and making WWE the No. 1 sports channel and second most-viewed channel in the world on YouTube.

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Chris Marino
Director, Paid Social & Display, American Express

Chris Marino is the Director of Global Social Media Strategy for American Express OPEN, a division dedicated to serving businesses. His team is focused on developing thumb stopping social first creative fueled by audience insights to drive brand reappraisal and consideration. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences. In his six years at American Express, he has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy. Chris graduated from Syracuse University with a B.S in Management and Marketing. He’ll be pursuing an Executive MBA at the Cornell Johnson School of Management in July.

Jaz Atherton
Social Media & Content, Delta Air Lines

Jasmine manages social media at Delta Air Lines. In her role Jasmine oversees the strategy, content and teams contributing to Delta’s social presence.

Prior to Delta, Jasmine was Head of Social, Americas at Airbnb, as well as working agency-side as Director of Digital Marketing.

Her appetite for innovation has driven best-in-class content and numerous awards including Cannes Lions, Webby’s, Effie’s, Twitter Awards, Skifties, Shorty Awards and Best on Social in 2016 for Adweek ARC awards.

She holds a B.A. in Marketing from the University of Georgia and is an active member of both the National Iranian American Council (NIAC) and Women In Technology (WIT).

Adelyn Biedenbach
Director of Communications, Digital Media, Florida Panthers Hockey Club

Adelyn is entering her sixth season with the Florida Panthers Hockey Club overseeing FloridaPanthers.com, Florida Panthers social and digital media. Her current role also includes serving as a Public Relations contact and liaison for the team, working to tell the story of the brand and organization through digital media and one-to-one relationship building. Adelyn manages content strategy for the club’s website and social media platforms as well as oversees the team’s digital communications from PR releases to partnership activations and fan engagement tools. She has a bachelor’s degree from Point Park University in Journalism and a M.S. in New Media Management from the S.I. Newhouse School of Public Communications at Syracuse University. A Pittsburgh, PA native Adelyn has also spent time developing social media and Public Relations content strategy for the performing arts, higher education and volunteer organizations.

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Jessica Black
Luxury Travel Manager, Porsche Cars North America

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Jessica Black began her career in public relations for luxury clients like Carolina Herrera and Roberto Cavalli Vodka. Her portfolio includes advertising for The Florida Keys & Key West, sports activations for Party City, and she became a marketing director for national luxury retailer, Designer Eyes.

Currently, as the Luxury Travel Manager at Porsche Cars North America, she focuses on event marketing and connecting Porsche with unique lifestyle experiences. With over ten years of professional marketing experience, she is now responsible for national high net worth events that create meaningful and emotional consumer connections.

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Amanda Brodzik
Digital & Relationship Marketing, Porsche Cars North America

Amanda Brodzik is the Digital & Relationship Marketing specialist at Porsche Cars North America, where she manages content on owned and third party sites and brands and markets innovative products like the Porsche Passport subscription service. Amanda manages brand campaigns and optimizes based on performance and reporting. With both corporate and agency experience, she is well-versed in the automotive, luxury, mobile, hospitality, financial services, retail, energy and non-profit industries across traditional, digital and social channels.

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Stacy Lynn Bourgeois
Director, Consumer Acquisition @ Pizza Hut, Yum! Brands

Stacy Lynn is a strategic marketer with an insatiable hunger to understand the consumer. She is currently the Director of Consumer Acquisition for Pizza Hut, and is working to stand up a performance marketing team and grow the business through personalization & digital marketing. Her core competency within marketing is brand management, but she’s held many roles in and outside of marketing – from advertising (managed an agency review & partnered with agencies to launch campaigns), to innovation (launched a new restaurant concept & countless products), to data science and analytics (leveraging predictive analytics to grow the business and better connect with consumers). Before Pizza Hut, Stacy Lynn attended Northwestern University’s Integrated Marketing Communications master’s program. Prior to her time at NU she graduated from the Florida State University, and dabbled in agency life at TBWA\CHIAT\DAY, non-profits at United Way & the Claude Pepper Center for Intercultural Dialogue, and corporate with Anheuser-Busch all as an intern.

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Danielle Cartwright
Senior Manager, Destination Marketing, Hilton

As the Senior Manager, Destination Marketing for Hilton Hotels and Resorts, Danielle Cartwright is responsible for the marketing strategy and execution for the Hilton brands in Atlanta. Previously she worked as the Senior Field Marketing Manager to implement national and manage local marketing efforts for the Northeast and Mid-Atlantic Moe’s Southwest Grill locations. Danielle also helped develop the strategic marketing direction for prominent accounts including the Atlanta Hawks at the advertising agency CSE. Danielle started her career in hospitality at Fairmont Hotels and Resorts and the Washington, D.C. visitors and convention bureau, Destination DC. Danielle graduated cum laude from Boston University. She loves to read, cook, travel and explore the Georgia outdoors with her family.

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Amanda Corral
Sr. Manager, Paid Media & Analytics, PepsiCo – Frito-Lay

Amanda is Marketing professional with deep roots in digital. She has over a decade of experience with paid media, analytics, loyalty/CRM marketing and program management, ecommerce, account management, integrated campaign management, creative development and multi-tiered agency collaboration.

Currently she is the Sr. Manager of Paid Media & Analytics at PepsiCo, where she delivers return on all working dollars for 10+ brands in the Frito-Lay portfolio by overseeing media planning, strategy, execution and measurement. Previously, she managed all digital marketing and off premise conversion for On The Border Restaurants and ran Loyalty and CRM programs at Pizza Hut.

James Cuthbert
Senior Brand Manager, Multicultural Marketing, Coca-Cola

James Cuthbert is a marketing professional, youth culture expert, and community advocate, with over 12 years of experience including stints at three fortune 500 companies (currently at Coca-Cola, formerly at Kellogg’s and General Mills) and two non-profit organizations. He was the creator of Sprite’s iconic Obey Your Verse campaign and is widely considered one of the preeminent cultural marketers in the industry. He graduated with an undergraduate degree from Penn State University in 2003 and went on to earn an MBA from the University of Rochester’s Simon Business School in 2009. He is a proud husband and father of two amazing children.

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Amarena Diaz
Director, Digital Marketing, Mizuno USA

With over 14+ years working with over 30+ brands, Amarena Diaz has recognized expertise in design, e-commerce, and omni-channel digital marketing. The tech savvy digital marketer has worked both agency and corporate side with companies, such as, Coca-Cola, Powerade, the New Orleans Saints, Zatarains, French Market Coffee, CenturyLink, Carters, and numerous others. She graduated from Loyola University New Orleans with a Bachelor of Arts in Advertising/Marketing and most recently graduated from the Digital Marketing and Media program at Duke University. As the Director of Digital Marketing for Mizuno USA, Amarena leads digital content activations across all sports activated in the United States.

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Ash Duvernois
Sr. Ecommerce Manager, Honey Baked Ham

Ash-Marie Duvernois is a tech savvy double ADDY award winning ecommerce specialist with a proven ability to increase sales through a variety of skills that cover both traditional and digital advertising. She graduated with a Bachelor of Arts degree in Advertising and Web Development, and started her career in ecommerce because of the perfect blend between web design, technology and consumer behavior. Her passion for design started early on and long before the end of college she already had multiple industry awards and character achievements. Her role as the Sr. Ecommerce Manager at The Honey Baked Ham Company, allows her to push for innovation and is currently responsible for development of digital experience across consumer touchpoints. Most of her free time is spent as a motivational speaker educating young professionals on strategic advertising efforts to create maximum impact.

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Erin Everhart
Senior Manager, Media & Mobile, The Home Depot

Erin Everhart is a brand marketer, digital strategist and content developer. She’s currently the Senior Manager, Media & Mobile for The Home Depot. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever.

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Darrell Franklin
Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)

An innovative and enterprising digital marketing manager, with progressive experience in e-commerce, strategic management, product development, competitive analysis, project management, consumer electronics and digital advertising. Established capabilities in product life-cycle management, user-experience design, and execution, brand reputation and management. Builds an effective structure to anticipate market dynamics and meet business challenges as an integral aspect of long-range success.

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Elizabeth Gadaleta
Media Supervisor, Mercedes-Benz USA

As Media Supervisor at Mercedes-Benz USA, Elizabeth oversees media planning and strategy for Tier 1 and Tier 2 national efforts. This includes media across traditional broadcast, digital video, display, SEM and programmatic. She brings to Mercedes-Benz an extensive knowledge of digital media and innovative, data-driven strategies.

Prior to Mercedes-Benz, Elizabeth worked agency-side at Moxie from 2009 to 2015, on the Maybelline, Garnier and Verizon Wireless accounts. During this time, she worked on digital media campaigns to support device launches for Verizon Wireless as well as the digital extensions of the broadcast upfronts. Additionally, Elizabeth supervised a team responsible for the digital campaigns supporting Verizon’s sponsorships such as NFL, Indy Car Racing and World Cup.

Elizabeth graduated from Clemson University with a Bachelors of Science degree in Marketing.

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Chris Hawk
Connections Investment Performance, The Coca-Cola Company

Chris has spent his entire career in data-driven marketing. He’s worked across the sell-side & buy-side areas of the industry with a focus on analytics, developing process, and crafting strategy. His experience at Time Inc., Rubicon Project, Starcom, and 360i provide unique perspective that has powered is purview at The Coca-Cola Company over the last 2-and-a-half years. Chris spearheads data strategy for Coca-Cola North America which includes management of technology and data partnerships, application of data to drive better ROI for the company, and the advancement of measurement capabilities for the organization.

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Sara Hernandez
Marketing Manager, Hilton Atlanta

Sara Hernandez is the marketing manager for Hilton Atlanta, responsible for creating and executing a strategic and comprehensive advertising and public relations plan, managing the hotel’s newsletter as well as all internal communications material. Hernandez has nearly six years of experience in Atlanta’s PR and marketing scene, having previously worked as the marketing coordinator and marketing manager for Hyatt Regency Atlanta and the Grand Hyatt Atlanta in Buckhead where her team won Hyatt Marketing Team of the Year in 2014. Hernandez is a Georgia College graduate and in her free time enjoys traveling, home improvement projects and visiting her family in Savannah, GA.

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Kimberly Hogg
Marketing Manager, Southeast Region, PepsiCo

Upon graduating from Spelman College, Kimberly joined Citi Investment Bank as an International Sales Trader in NYC. After trading for a year and a half and reflecting on her passion and skill set she decided to pursue a career in brand management. She transitioned to the marketing world with PepsiCo where she currently serves as the lead for Super Bowl LIII in Atlanta. Kimberly oversees marketing for all PepsiCo beverage brands in Georgia, North Carolina, and South Carolina. In this role she’s leveraged local assets such as Devonta Freeman of the Atlanta Falcons and Luke Kuechly of the Carolina Panthers, in addition to national properties to build programming that drives growth for key PepsiCo customers (Walmart, Kroger, QuikTrip, etc.). Her “Georgia Loves Dew” programming has locked in Mtn Dew’s #1 position in GA (20oz sales). Kimberly started her career with PepsiCo in 2009 on the Strategy & Innovation team for Pepsi, Dew, and Sierra Mist. She then managed the national relaunch of the AMP Energy brand where her plans lead to double digit brand growth in the first year after the relaunch and a lift in brand equity measures. Prior to leaving PepsiCo’s headquarters location in NYC for her current role, Kimberly managed the Brisk Tea portfolio, one of PepsiCo’s billion dollar brands. Kimberly established the Brisk Bodega and launched successful innovations that exceeded expectations in addition to re-igniting the City Slam property with ESPN. On Brisk she created many strategic brand collaborations that grew the brand and led the charge for ground breaking experiential marketing at PepsiCo.

Outside of work, Kimberly enjoys spending time with her husband Terrell and Boston Terrier, Bean. She also enjoys kickboxing, biking, and hiking. She is a member of Alpha Kappa Alpha Sorority, Inc., Big Brothers Big Sisters of Atlanta, and Twelve Days of Christmas a non-profit organization that raises money to gift families in need during the Christmas season.

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Erica Hughes
Integrated Media, Chick-fil-A

Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting large brands with consumers, Erica has managed marketing strategies for iconic brands such as General Motors, Chevrolet, Sears, Slim Jim and Reddi-wip just to name a few.

Currently, Erica leads Integrated Media at Chick-fil-A. In her role she focuses on connecting the right consumer, with the right message, at the right time to drive sales and growth for the brand.

Prior to joining Chick-fil-A, Erica worked at Conagra Brands from 2012-2018. While at Conagra Brands, Erica took on a lead role in transitioning the organization from a traditional marketing company to a forward thinking digital marketing innovator. In March 2017, Erica’s team at Conagra Brands was recognized by AdExchanger as a Top Ten Programmatic Advertiser. Erica was also published in the Huffington Post in 2017, demonstrating her knowledge and expertise of industry trends & dynamics.

Erica Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University (MSU). In 2018, Erica was the recipient of the MSU College of Communication Arts & Sciences Rising Star Alumni Award. In addition, Erica obtained a Master of Business Administration from Northern Illinois University.

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Ryan Johnson
Brand Strategy Lead, Mercedes-Benz USA

Ryan Johnson is the Brand Strategy Lead for Mercedes-Benz USA. He is responsible for the development of marketing planning and strategic positioning of new car launches, sustaining vehicles, sales events and branding initiatives.

Previously, he was responsible for the management of Mercedes-Benz’s social media program, in which he led overall strategy, content production and paid media efforts.

Prior to MBUSA, Ryan spent 6+ years at Subaru of America in various marketing/sales roles, including creation of the brand’s social media presence. He received a bachelor of arts in communication from La Salle University.

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Kyle Lebet
Senior Connections Planning Manager, The Coca-Cola Company

Kyle Lebet, Sr Customer Connections Manager with The Coca-Cola Company, has been executing media and digital initiatives with Coke’s retail and food service partners for the past 2 years. With a varied and challenging retail landscape across channels, Kyle’s team brings all the Strategic Marketing capabilities within Coke together to bring customized customer solutions for given needs.

Prior to his work at Coke, he led digital media work for several automotive, retail, and banking clients at agencies in Atlanta and New York.

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Jade Leet
Global Director of Brand Marketing and Commercial Performance, Holiday Inn, IHG

Jade Leet is the Global Director of Brand Marketing and Commercial Performance for Holiday Inn in Atlanta. She is responsible for leading an integrated team to build holistic brand strategy, marketing and commercial plans to support the brand globally with a focus on execution in the America’s region. Jade has over 12 years of experience in integrated marketing holding a variety of global and regional roles at American Express and The Coca-Cola Company, focused on a range of mostly global billion dollars brands. She is a Princeton University graduate and in her free time enjoys spending time with her family and being outdoors (when it’s not summer in Atlanta).

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Megan Matlock
Director of Media Planning, AT&T

Megan Matlock is currently the Director of Media at AT&T, focusing on delivering data-driven, multi-platform campaigns that maximize budgets and return on investment for the AT&T Business brand. With 14+ years’ experience, Megan is a solutions oriented leader with a passion for strategic planning, data analysis, and operational integrity. Megan is based in Dallas, TX and lives with her husband and two children.

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Merry Mac Miller
Digital Ownership Program Lead, Mercedes-Benz USA

Merry Mac is a digital strategist experienced in producing and launching integrated online and mobile platforms that align customer and business needs, increase awareness and build loyalty.

She is currently responsible for the strategy, roadmap, and product lifecycle of Mercedes me, the national ownership program for Mercedes-Benz USA. Since launching Mercedes me in 2016, Merry Mac has successfully introduced connected car, digital assistant and financial integration into the platform that now serves 1 million users.

Prior to joining Mercedes-Benz, Merry Mac worked at an internal agency for Techtronic Industries. There she worked on a number of digital campaigns and platforms for the RYOBI and RIDGID Power Tool brands.

Merry Mac is a native of Lakeland, Florida and a proud alumna of Clemson University.

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Jason McAlpin
Senior Brand Manager, POWERADE, The Coca-Cola Company

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Andrew Milner
Digital Marketing Manager, Chili’s

Andrew is a Digital Marketing Manager for Chili’s Bar & Grill. He oversees Conversion Rate Optimization, Search Engine Optimization, Local Listings, and content management for chilis.com. Andrew has been with Chili’s for 8 years serving with roles in CRM/Email Marketing, Marketing Analytics, and Machine Learning. After several years in the technology space as a consultant and subject matter expert in restaurant technology, business intelligence, and master data management, Andrew made a career shift to digital marketing and hasn’t turned back. His curiosity revolves around how organizations can operate quicker and more efficiently across teams (especially marketing and technology). Andrew and his wife Stephanie have been married 8 years and enjoy life with daughter Lucy (7) and son Frank (3).

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Victoria Nielsen
Senior Manager, Social + Digital Strategy, Schlotzsky’s, FOCUS Brands

Victoria is a senior manager, social + digital strategy for FOCUS Brands, a leading developer of global multi-channel food service brands, working specifically on Schlotzsky’s. She is responsible for the overall strategy, growth and evolution of the brand’s social and digital channels, influencer activations and engagement-driven initiatives. Before FOCUS Brands, Victoria was the online editor and social media lead at Hoffman Media in Birmingham. Victoria has a bachelor of science in Journalism from the University of Florida. She has worked for Food Network, Refinery29 and More Magazine, among others.

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Hagan Oschner
Senior Customer Acquisition Manager, Spanx

Hagan Ochsner is an experienced digital strategist and audience-centric marketer at Spanx. She is currently the Senior Manager for Customer Acquisition at Spanx, where she oversees all paid media and marketing acquisition. Formerly, she led Strategy for the Agile Marketing at The Home Depot where she built out a cross-channel media and audience strategy for customer-centric advertising initiatives at The Home Depot. She has been in digital marketing for the past 8 years, having been on both agency and client side. She speaks regularly on digital strategy and execution at conferences across the country.

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Jessica Otero
Assistant Vice President, Social Media, SunTrust Bank

Jessica is an award-winning social media and marketing professional with 8 years of experience helping brands meet their goals by leveraging the power of social media. Jessica is currently assistant vice president, social media at SunTrust Bank where she is the dedicated strategist responsible for the company’s brand and consumer social media marketing campaigns. In this role she is responsible for the overall strategy, creative execution, media planning, measurement and reporting of all brand campaigns and consumer demand generation efforts on social media. Prior to joining SunTrust, Jessica worked for Cbeyond, a B2B communications company, where she created and managed the social media marketing and customer service strategy for the brand. She has also created numerous employee social media programs and executed training and content creation on their behalf. Jessica holds a bachelor’s degree from Kennesaw State University and was previously recognized the Technology Association of Georgia as Social Media Marketer of the Year.

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Evan Parker
Managing Director, Series Marketing & Content Strategy, NASCAR

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Brittney Williams
Global Senior Brand Manager, Marketing Activation – Food Division, Newell Brands

Brittney is responsible for leading Brand Marketing Activation of a $260M Consumer Durables brand within $16B Newell Rubbermaid, driving category growth in various channels like Mass, Grocery, Hardware and Décor. Utilizing a tight budget, she has leveraged a scrappy approach to her marketing mix and style – and is already seeing results. Prior to Newell Rubbermaid, Brittney applied that identical scrappy approach to brands like Coca-Cola, The Home Depot, Hilton Worldwide, General Mills and Cinnabon.

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Jaryd Wilson
Manager, Social Media Content, Buffalo Wild Wings

Jaryd is the Manager of Social Media Content for Buffalo Wild Wings, helping to create content that associates the brand with sports, beer and culture. Prior to joining Buffalo Wild Wings in April of 2018, he worked on the digital team at the Atlanta Hawks for five-and-a-half years. While there, he helped transform the Hawks’ social presence into one of the best and most cutting-edge in all of sports and earned numerous awards for his achievements. Jaryd attending Journalism school at the University of Missouri and got his start in broadcast news. He previously lived in Chicago, Columbia, Mo. and Colorado Springs, Colo. before making his way to Atlanta

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