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A new generation of marketers is coming. Or really – knowing how much marketing constantly bends to meet the needs and tastes of young consumers – they’re already here. They grew up on the Internet and are early adopters of all things digital. They Tweet, text, shop, and stay connected personally and professionally on their mobile devices all day long. They prefer online video to television. They are diverse and idealistic. They value authenticity and transparency. They are the Brand Innovators 40 Under 40. Don’t blink – they’ll be running your marketing department before you know it. Congratulations to this year’s honorees.
Brand Innovators Announces Ninth Annual List Of ’40 Under 40′ Brand Marketers in The West Coast U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ West Coast Class of 2021:
Kennedy Reynolds, Vice President, Brand and Content, Acorns
Brand Innovators Announces Ninth Annual List Of ’40 Under 40′ Brand Marketers in The South U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ South Class of 2021:
Amy Craven, Director, Brand & Advertising, American Airlines
Ryan Luckey, AVP, Corporate Brand Marketing, AT&T
Jorge Almeida, Senior Digital Marketing Manager, Avocados from Mexico
Gabriela McCoy, Director of Grey Goose, Patron & Agave Portfolio, Bacardi
Dave Levin, VP of Marketing, CareerBuilder
Jordan Lalor, Manger Creative Strategy & Content, Coca-Cola
Michael Pittman, Global Director, Next Generation Social Media Capabilities, Coca-Cola
Jeff Haynes, Brand Manager of Innovation, Cox Communications
Shannon Womack, General Manager, Brand Communications, Delta Airlines
Luis Martinez, Director, Marketing Intelligence and CRM, Denny's
Sarah Groves, Senior Director, Global Integrated Communications, ExxonMobil
Brand Innovators Announces Ninth Annual List Of ’40 Under 40′ Brand Marketers in The Midwest U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Midwest Class of 2021:
Lisa Woodward, Director of Sponsorships, Anheuser-Busch
Jason Pirock, VP of Marketing, Aparium Hotel Group
Rachael Dillon, Executive Director, Global Communications and Influencer Relations, Aveda
Thomas McShane, Chief Marketing Officer, City Electric Supply Co
Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurant
Christopher Thomas-Moore, Vice President, Media, Digital Marketing & Product, Domino's
Kate Trumbull, Vice President Advertising & Hispanic Marketing, Domino's
Sarindee Patel, Head of Event Production, Retail & Events Americas @ Dyson, Dyso
Lainey Johnson, Head of Paid Media, Ernst & Young
Sheila Conlon, Director of Digital Marketing, Evereve
Kathleen Murphy, Director, Digital Strategy, GivingTuesday
Kelli Nicolson, Director Global Brand Marketing & Social Media, Groupon
Andy Martinson, Sr Marketing Manager, Media & Strategy, H&R Block
Lauren Dubnow, Sr. Manager of Global Media, Measurement & Partnerships, Kellogg Company
Shannon Loritz, Senior Manager - Experience Planning, Influencer Strategy, Social Strategy, Kellogg Company
Laurel May, Associate Director, Ecommerce Marketing, Kraft Heinz Company
Emily Hartmann, Director, Brand Building, Kroger
Alex Tokatlian, Director Brand Marketing, Marco's Pizza
Ashley Findlay, Marketing Director, Ben's Original, Mars Food
Mary Vrancic, Director, Digital Marketing, McDonald's
Guillaume Huin, Director Social Media, McDonald's USA
Bill Cramblit, Sr Mgr Mkting Analytics and Optimization, Molson Coors Beverage Company
Megan Sullivan, Director, Global Digital Strategy & Prioritization, McDonald's USA
Eric Wellinghoff, CMO, Nehemiah Manufacturing Company
Brand Innovators Announces Ninth Annual List Of ’40 Under 40′ Brand Marketers in The Northeast U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Northeast Class of 2021:
Sara Resnick, Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc.
Robert Hagemann, Chief Marketing Officer, Aether Diamonds
Ashley Schapiro, VP MARKETING, MEDIA, PERFORMANCE & ENGAGEMENT, American Eagle
Arielle Isackson, Director, Digital Marketing, Augustinus Bader
Adrian Molina, Senior Brand Marketing Manager, Aviation Gin
Stephanie Linker, Head of Retirement Marketing, BlackRock
Chris Marino, Global Head of Performance Marketing & Media, Bloomberg Media
Anne Marie Gianutsos, Chief Marketing Officer, Drone Racing League
Tiara Puglisi, Director, Brand Marketing, Sims & Skate, EA
Deepa Sen, Head of Strategy, Marcom, EA Games, EA
Miguel Zorrilla, Brand Director – Butterfinger, Ferrero
Sandra Pope, VP of Marketing, fresh&co
Rachel Mansfield, VP of Marketing, Getaway
Obehi Remi-John, Brand Director, GSK
Michelle Frank, Director of Global eCommerce, Harman International Industries, Inc.
Sarah Madey, Director - Global Franchise Strategy & Management, Hasbro Inc.
Jessica David, Product Brand Manager, Intel
Tracy Ann Lim, Chief Media Officer, JPMorgan Chase
Bridget Nelson, Head of Brand Performance, Mass Mutual
Morgan Ferrarotti, Head of Strategic Marketing Activations for Stanley Black and Decker
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Southeast U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Southeast Class of 2019:
Amy Craven, Director, Brand Advertising, American Airlines
Zoe Glade, Vice President, Digital Marketing, American Cancer Society
John Stancliffe, Manager, Social Media, AT&T
Amber Dugan, Associate Director, TV & Internet Offers Merchandising, Strategy & Execution, AT&T
Erika Treto, Associate Director eCommerce, AT&T
Shirley Zhang, Sr. Creative Director, Atlanta Hawks
Annabelle Bower, Manager, Advertising & Promotions, Atlanta Hawks & State Farm Arena
Sarah Kate, Noftsinger, Head of Marketing & Engagement, Atlanta United
David Rule, Vice President, Marketing, Austin Eastciders
Matt Hudson, Mobile Delivery Manager, Belk
Jessica Snyder, Brand Manager, Buffalo Wild Wings
Dustin Britt, Director, Media, Chick-fil-A
Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken
Rafael Lopez, Head of Media and Digital - LATAM, Coty
Heather Hudgins, Brand Communications Strategist, Delta Air Lines
Jocelyn Merisca, Customer Engagement & Loyalty Manager, Delta Air Lines
Mario Suffern, Global Marketing Manager, Focus Brands
Tia Cummings, Global Director, Brand and Commercial Performance, Holiday Inn Express, IHG
Shivram Vaidesswaran Chief Marketing Officer Jamba Juice
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Midwestern U.S.
Reception for the Class of 2019 and their guests was held at a Rooftop Event at Wrigley Field during Brand Innovators BrandFest Chicago.
in the Midwestern U.S. The group was honored during a VIP reception at MillerCoors, on the evening of Wednesday, June 6, during the 4th annual Brand Marketing Week Chicago, June 5-7.
CHICAGO, June 24, 2019– Brand Innovators has announced its seventh annual list of “40 Under 40” brand marketers in the Midwestern U.S. The group was honored during a VIP reception at Wrigley Field at a Rooftop Event, on the evening of Wednesday, June 5, during the 5th annual Brand Innovators BrandFest Chicago, June 4-6.
“These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world’s most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment,” said Brandon Gutman, co-founder of Brand Innovators.
“We’re thrilled to honor these talented marketing executives; whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Midwest Class of 2019:
Dalia Adler, Associate Director of Marketing – Heinz, The Kraft Heinz Company
Thomas Allen, Director, Digital & CRM, Bridgestone
Courtney Ballantini, Sr. Director Media & Consumer Engagement, Tyson Foods
Sarah Bierig, Marketing Director, Head of Media & Digital Capabilities, PepsiCo
Talia Brookshire, Vice President, Marketing and Community Outreach, Sky Zone Indiana
Brandon Broxey, Director Brand Marketing, Best Buy
Erik Brust, CEO, Jonny Pops
Alfredo Carigga, Director of Store Systems & Enterprise Mobility, ULTA Beauty
Michelle Chirco, Marketing Lead – Customer Relationship Management, Ziebart International Corporation
Rachael Dillon, Executive Director, Global Communications and Influencer Relations, Aveda
Ashley Dudzik, Senior Brand Manager, Morningstar
Nora Esposito, AVP Digital Marketing, Bath & Body Works
Spencer Fivelson, Brand Director, Protein Snacks, Conagra Brands
Ryan Foley, Head of Brand, Senior Director of Marketing, Groupon
Erin Gulden, VP, Director of Inbound Marketing, U.S. Bank
Kathleen Judge, Senior Director, Digital Marketing, Orbitz Worldwide
Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Vikings
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Northeast U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Northeast Class of 2019:
Stephanie Miller, Director, Digital & Emerging Media, Verizon
Will Carafello, Director, Social Media, New York Mets
Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Northwestern U.S.
Reception for the Class of 2019 and their guests was held at the Battery Club during Brand Innovators BrandFest San Francisco
SAN FRANCISCO, June 24, 2019– Brand Innovators has announced its seventh annual list of “40 Under 40” brand marketers in the Northwest U.S. The group was honored during a VIP reception at the Battery Club, on the evening of Monday, June 24, during the 4th annual Brand Innovators BrandFest San Francisco, June 24-26.
“These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world’s most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment,” said Brandon Gutman, co-founder of Brand Innovators.
“We’re thrilled to honor these talented marketing executives; whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators Northwest Class of 2019:
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Midwestern U.S.
Reception for the Class of 2019 and their guests was held at a Rooftop Event at Wrigley Field during Brand Innovators BrandFest Chicago.
Following is the Brand Innovators Northwest Class of 2019
• Dalia Adler, Associate Director of Marketing – Heinz, The Kraft Heinz Company • Troy Neidermire, Senior Director – Digital Media, Search/Email/Affiliate Marketing, Target • Robert Nelson, Sr. Marketing Director – Jim Beam, Beam Suntory • Charlie Newberger, Senior Director Of Marketing, McDonald’s Corporation • Aaron Newhouse, Director, Shopper Marketing, Conagra Brands • Elena Parlatore, Director Ecommerce, PepsiCo • Julia Reardon, Brand Manager, RTD and Refreshment, Beam Suntory • Cory Rothschild, Head of Brand Marketing, Cresco Labs • Claire Schaul, Director, Personal Loans Marketing, Discover Financial Services • Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes • Jessica Soddy, Marketing Manager, State Farm • Jeff Stender, Sr. Manager, Global Digital Transformation , 3M • Thu Teesdale, Manager Product Marketing, Robert Bosch • Jess Vultaggio, Head of Marketing – Oscar Mayer, The Kraft Heinz Company • Gary Weintrab, Director, Drugstore Class of Trade, SC Johnson • Ethelbert Williams, Head of eCommerce, The Boston Beer Company • Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills • Laura Yarbrough, Senior Manager Ecommerce, Nestle
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Midwestern U.S.
Reception for the Class of 2019 and their guests was held at a Rooftop Event at Wrigley Field during Brand Innovators BrandFest Chicago.
in the Midwestern U.S. The group was honored during a VIP reception at MillerCoors, on the evening of Wednesday, June 6, during the 4th annual Brand Marketing Week Chicago, June 5-7.
CHICAGO, June 24, 2019– Brand Innovators has announced its seventh annual list of “40 Under 40” brand marketers in the Midwestern U.S. The group was honored during a VIP reception at Wrigley Field at a Rooftop Event, on the evening of Wednesday, June 5, during the 5th annual Brand Innovators BrandFest Chicago, June 4-6.
“These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world’s most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment,” said Brandon Gutman, co-founder of Brand Innovators.
“We’re thrilled to honor these talented marketing executives; whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Midwest Class of 2019
• Dalia Adler, Associate Director of Marketing – Heinz, The Kraft Heinz Company • Thomas Allen, Director, Digital & CRM, Bridgestone • Courtney Ballantini, Sr. Director Media & Consumer Engagement, Tyson Foods • Sarah Bierig, Marketing Director, Head of Media & Digital Capabilities, PepsiCo • Talia Brookshire, Vice President, Marketing and Community Outreach, Sky Zone Indiana • Brandon Broxey, Director Brand Marketing, Best Buy • Erik Brust, CEO, Jonny Pops • Alfredo Carigga, Director of Store Systems & Enterprise Mobility, ULTA Beauty • Michelle Chirco, Marketing Lead – Customer Relationship Management, Ziebart International Corporation • Rachael Dillon, Executive Director, Global Communications and Influencer Relations, Aveda • Ashley Dudzik, Senior Brand Manager, Morningstar • Nora Esposito, AVP Digital Marketing, Bath & Body Works • Spencer Fivelson, Brand Director, Protein Snacks, Conagra Brands • Ryan Foley, Head of Brand, Senior Director of Marketing, Groupon • Erin Gulden, VP, Director of Inbound Marketing, U.S. Bank • Kathleen Judge, Senior Director, Digital Marketing, Orbitz Worldwide • Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Vikings • Claudia Klug, Executive Director, Consumer Insights, Aveda • Cameron Koslow, Senior Marketing Manager, Empire Today • Andy Leapaldt, Director Digital Strategy & E-commerce, SuperValu • Nathan Louer, Director, Consumer Engagement, Jimmy John’s • Ryan Meyers, Director of Social Media & Digital Platforms, Cresco Labs • Elly Moody, Digital Communications Manager, McDonald’s Corporation • Troy Neidermire, Senior Director – Digital Media, Search/Email/Affiliate Marketing, Target • Robert Nelson, Sr. Marketing Director – Jim Beam, Beam Suntory • Charlie Newberger, Senior Director Of Marketing, McDonald’s Corporation • Aaron Newhouse, Director, Shopper Marketing, Conagra Brands • Elena Parlatore, Director Ecommerce, PepsiCo • Julia Reardon, Brand Manager, RTD and Refreshment, Beam Suntory • Cory Rothschild, Head of Brand Marketing, Cresco Labs • Claire Schaul, Director, Personal Loans Marketing, Discover Financial Services • Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes • Jessica Soddy, Marketing Manager, State Farm • Jeff Stender, Sr. Manager, Global Digital Transformation , 3M • Thu Teesdale, Manager Product Marketing, Robert Bosch • Jess Vultaggio, Head of Marketing – Oscar Mayer, The Kraft Heinz Company • Gary Weintrab, Director, Drugstore Class of Trade, SC Johnson • Ethelbert Williams, Head of eCommerce, The Boston Beer Company • Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills • Laura Yarbrough, Senior Manager Ecommerce, Nestle
Midwest List Honorees 2019
Dalia Adler Associate Director of Marketing – Heinz, The Kraft Heinz Company
As the Associate Director of Marketing for Heinz, Dalia Adler leads Brand Building for Heinz in the US – spearheading the brand’s creative, innovation, and long term growth strategy. Passionate about branding, design, and communications, Dalia has worked to bring the brand to the forefront of cultural conversation and reintroduced Heinz’s most iconic equities into its advertising model. Since joining Kraft Heinz, Dalia has led marketing efforts across some of the company’s most recognizable brands – including Kraft Macaroni and Cheese, Miracle Whip, and Velveeta.
Talia Brookshire
Vice President, Marketing and Community Outreach, Sky Zone Indiana
A sports marketing executive for nearly 15 years, Brookshire is currently the Vice President for Marketing and Community Relations at Sky Zone Parks in Indianapolis. Developing and managing marketing campaigns for NASCAR, Ford Racing, USA Swimming and USA Track & Field have provided Brookshire with a unique portfolio that has heavily emphasized community outreach and partnership management. In her role at Sky Zone, Brookshire oversees marketing, public relations, social media, special events, communications, partner relations and sales. A graduate of Central Michigan University, Brookshire has lived in Indiana for seven years. She currently resides in Lawrence with her husband and three daughters.
Alfredo Carigga DIRECTOR, STORE SYSTEMS & ENTERPRISE MOBILITY, Ulta Beauty
Born and raised in Lima, Peru, Alfredo moved to New York in 2002 after he graduated from High School at the age of 15. Alfredo started his career in Information Technology in 2005 by working as a Business Analyst in the retail industry and he has been in retail ever since.
Alfredo has led the implementation of new retail systems both domestically and worldwide for well-known retailers such as Kenneth Cole Productions, Steve & Barry’s, and Fossil. Alfredo is currently the Director of Store Systems and Enterprise Mobility for Ulta Beauty and his responsibilities span across several front and back office applications that are responsible for bettering the guest experience at Ulta.
Alfredo believes everyone can become the best version of themselves as long as they work on the things they love. On his free time, Alfredo loves to travel his wife, spending time with his family, and his newborn son, Mateo.
Rachael Dillon Executive Director, Global Communications and Influencer Relations, Aveda
Rachael Dillon is a seasoned communications professional with a demonstrated history of driving positive, brand-building publicity in the consumer goods and food & beverage industries in North America, Asia-Pacific and the Middle East. Rachael has over ten years of experience in media relations, influencer management, corporate communications, crisis communications and event management. She has worked for New York and Hong Kong-based agencies delivering measurable results for clients including COVERGIRL, Novo Nordisk, Head & Shoulders, Venus, Secret, Herbal Essences, Vita Coco and Swarovski, and for the last three years she has led in-house communications for global consumer brands: from 2016 until 2018 she was the Head of PR for Asia-Pacific & the Middle East for the UK’s fastest growing start-up – Deliveroo — and in 2018 she was appointed as Executive Director, Global Communications and Influencer Relations at Aveda. In her current role, Rachael is responsible for developing the global communications strategy to secure coverage in traditional and new media as well as identifying and launching strategic brand partnerships and spokespeople for the global beauty and hair care company.
Ashley Dudzik Senior Brand Manager, Morningstar Inc.
Ashley Dudzik is the Senior Brand Manager for Morningstar Inc., a leading provider of independent investment research. A marketing professional with over 10 years of experience, her background includes both agency experience at Leo Burnett on a Fortune 500 client and financial-services marketing. She holds a Bachelor of Science degree in business from Purdue University and is currently the co-chair of the ANA (Association of National Advertisers) Influencer Marketing Committee Midwest Chapter.
Spencer Fivelson Brand Marketing Director, Protein Snacking, Conagra Brands
A seasoned general management and marketing leader within the consumer packaged goods space, Spencer’s experience spans over 20 brands across personal care and food/beverage. Particular areas of expertise include innovation, sales strategy, supply chain, P&L management, modern marketing and M&A. Spencer has a proven track record of results turning around and accelerating growth on both big, mature brands and younger, entrepreneurial brands. In his current role, Spencer has P&L ownership for the iconic Slim Jim and David Seeds brands, among others. He holds a bachelor’s degree from UCLA and an MBA from the USC Marshall School of Business, and lives in Chicago.
Erin Gulden VP, Director of Inbound Marketing, U.S. Bank
Erin Gulden is an award-winning journalist and content marketer who has worked with several Fortune 500 companies including Delta, UnitedHealth Group, and General Mills. She is currently Director of Content Marketing at U.S. Bank, where she’s leading efforts to execute an enterprise-wide content strategy and build a center of excellence for all content marketing initiatives.
cott Kegley Executive Director, Digital Media & Innovation, Minnesota Vikings Football
Scott Kegley is his third season with the Minnesota Vikings. As the Executive Director, Digital Media & Innovation, Scott oversees all aspects of digital media, social media, mobile strategy and online content. Under Scott’s leadership, the team has created several innovative campaigns such as The V.I.G. (Vikings Instagram Group) Vinekings, Viking Quest, Vikings CARaoke and Vinekings, which won a 2017 Shorty Award. With a unique approach to digital storytelling, the Vikings consistently rank in the top quartile in content consumption amongst NFL teams. Prior to joining the Vikings, Scott spent nine seasons with the San Francisco 49ers.
Cameron is a well-rounded marketing professional with over ten years of experience in brand management, lead generation, experiential, and affiliate marketing. Currently the Marketing Brand Manager for the iconic Empire Today carpet and flooring company, Cameron is directly responsible for all lead generation efforts, including conceptualizing and developing brand and product multi-channel campaigns, driving the growth of referral marketing programs, experiential marketing programs, as well as testing and recommending adjustments to overall spend and channel mix. In addition, Cameron oversees brand reputation management, national promotions, and contributes to the success of the affiliate marketing program. Cameron also helps ensure the execution of Empire’s mass media campaigns, including television, digital, and print campaigns, pushing the brand’s creative limits while adhering to established brand messaging standards.
Nathan Louer Director of Consumer Engagement, Jimmy John’s
Nathan Louer is the Director of Consumer Engagement for Jimmy John’s, a national quick-serve sandwich restaurant with over 2,800 locations in 43 states. He is responsible for creative messaging & development, digital and traditional media strategy, PR, and field marketing for the brand. Nathan’s entire 13-year career has been at Jimmy John’s, starting in 2006, developing local marketing and sampling programs. Throughout his career, Nathan has led many facets of marketing for Jimmy John’s, including local marketing, guerilla marketing, Co-Op advertising, and event/activation efforts. He is also responsible for marketing communication and collaboration with the hundreds of franchisees that make up the local ownership across the country.
Elly Moody Digital Communications Manager, McDonald’s
As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last ten years in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald’s, Elly creates and oversees all digital communication and strategy for the Corporation, and is the lead content strategist for all of the McDonald’s Corporate Social Media Channels. Elly has spoken around the world at over 200+ conferences, summits, events and universities on her experience and knowledge of digital communications and social media marketing strategy.
Troy Neidermire Sr. Director – Search, Email & Affiliate | Digital & Database Marketing | Target Corporation
Troy Neidermire is the Senior Director of Digital Media at Target, responsible for leading the strategy, execution and optimization of multiple digital performance channels, as well as Bullseye Marketplace, Target’s own media marketplace. He is a champion for innovation, partnering with leaders across the organization to translate category, guest and corporate objectives into marketing strategies that deliver positive ROI and LTV.
A seasoned marketing and media leader, Neidermire has built his career around leveraging data and technology to create large-scale, guest-centric solutions that drive measurable results. He has 15 years of experience across eCommerce foundations, including: Media, Testing and Analytics, User Experience Optimization, Site Merchandising, and Content Marketing.
Aaron Newhouse has worked in retail and consumer goods for his entire career. He has experienced the industry from various perspectives – beginning on the agency-side, rotating to an on-site experience at Walmart HQ and ultimately leading Shopper Marketing at CPG leaders such as PepsiCo and Conagra. As the Director of Shopper Marketing, Aaron Newhouse leads the team responsible for the strategy, development and execution of shopper marketing programming across key grocery channel retail partners.
Joe Rago Director, Digital Innovation, ULTA Beauty
Joe is a Director for Ulta Beauty on their Digital Innovation team, whose mission is to merge digital & physical beauty journeys by leading thought, while discovering & creating technology to enable wow guest experiences. Prior to this role, Joe spent the past 7+ years with Ulta & Walgreens focused on the product management & development of mobile applications. Joe is a lifelong Chicago area resident who lives with his family in the western suburbs, enjoys playing & coaching sports, and is always listening for the next big “hit song”.
Scott Schraufnagel Director, Integrated Marketing Communications, Purina Animal Nutrition LLC
As the Director of the Integrated Marketing Communications team for Purina Animal Nutrition, Scott and his team are focused on building a positive brand experience for animal owners of all types by creating a warm and friendly channel agnostic relationship.
Prior to joining Land O’ Lakes Scott worked in the advertising industry supporting clients at both small independent and international agencies. Scott has worked across a large B2B and B2C client list to deliver powerful brand marketing programs for fortune 500 CPG, Automotive, Building Supply, and Agriculture clients based on the belief that curiosity, care, and elbow grease can build great things.
Jessica Soddy Marketing Manager, State Farm
At State Farm, Jessica has responsibility for multiple functions including insurance marketing and advertising strategy, acquisition and the digital & social media center of excellence. From managing social impact/CSR advertising to leading a digital & social media team to developing a brand content strategy, she has a variety of past experiences that give her a unique perspective on both the art and science of driving brand growth.
Jeff Stender Global Digital Transformation Leader, 3M
Jeff loves solving puzzles, building relationships, and exploring new technology. Jeff has held various digital strategy, media and social media roles at Carlson Companies, Target, and most recently 3M where he leads Digital Transformation for the multibillion-dollar Industrial Adhesives and Tapes division, creating experiences across the digital ecosystem to scale 3M’s technical knowledge and bring the company closer to its customers. Jeff is a husband and dad, and loves to play music, cook, travel, read, snowboard, and run. Jeff holds bachelor’s degrees in English and business management from Saint John’s University in Collegeville, MN.
Ethelbert Williams Head of E-Commerce, The Boston Beer Company
Ethelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Sam Adams and Angry Orchard brands. He has more than 17 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers. Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation and InstaNatural. In addition, he has held leadership roles at Procter & Gamble and Unilever. Ethelbert is also an investor and advisor to exceptional entrepreneurs. He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer leading collaborative learning for digital marketing, media and innovation curriculum.
Gary Weintraub Director, SC Johnson
Gary Weintraub is a driven and courageous brand and business builder with over 11 years of Global Commercial Consumer Goods experience across Global Marketing, Marketing Commercialization, Sales and Talent Branding at SC Johnson. Gary has demonstrated a proven track record of results, cross-functional leadership, and challenging the status quo on iconic global heritage brands as well as emerging ‘better for you’ brands including Mrs. Meyers and babyganics. He is currently on a Sales rotation leading all of SC Johnson’s brands and business across Walgreens, CVS and Rite Aid. Gary’s passions include health & wellness, animals, culinary arts, travel, sports, mentoring, volunteering, and more! He was born and raised in Philly and lives in Chicago with his wife, 4 month old son, and 2 rescue dogs. Gary holds a BBA from the Stephen M. Ross School of Business at the University of Michigan. Go Blue!
Jess Vultaggio Head of Marketing – Meat (Oscar Mayer, Lunchables, P3, Just Crack an Egg)
Since joining Kraft Heinz in 2011, Jess Vultaggio has driven top line growth, expanded share leadership and strengthened equity and consumer love on some of the company’s most iconic brands, including the Heinz and Philadelphia Masterbrands. Jess developed Heinz’ “Meet the Ketchups” campaign which launched with the iconic 2016 “Weiner Stampede” Super Bowl ad. She also led Philadelphia’s brand expansion, while driving brand equity and brand performance – helping the brand reach over 70% Value Share for the first time in 2018. Most recently, as Head of Brand Building, Refrigerated Snacking and White Spaces, she set the roadmap, including the innovation and branding strategy, for company expansion in fast growing, highly incremental consumer categories. In her current role as Head of Marketing, Oscar Mayer, Jess is tasked with driving the company’s entire meat portfolio to its next era of growth, focused on evolving the strategy and creative approach of +$1B brands Oscar Mayer and Lunchables, as well as identifying, developing and nurturing new growth platforms and high-potential brands for the portfolio.
Katie Wong Brand Experience Senior Manager, Partnerships, General Mills
Katie Wong is the Brand Experience Senior Manager, Partnerships for General Mills. Katie leads partnership and licensing opportunities within the industries of Entertainment, Sports, Fashion and Technology for General Mills US. Katie joined General Mills in 2005 and, prior to her current role, led marketing communications for various brands within the company. Katie is an avid consumer of all things pop culture and loves that she can call binging a series on Netflix “work.” She received her B.S. from Iowa State University.
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Northwest.
Reception for the Class of 2019 and their guests was held at a The Battery Club in San Francisco during Brand Innovators BrandFest San Francisco.
The group was honored during a VIP reception the evening of Monday, June 24th, during the 4th annual BrandFest San Francisco, June 24-26.
SAN FRANCISCO, August 1, 2019– Brand Innovators has announced its seventh annual list of “40 Under 40” brand marketers in the Northwest. The group was honored during a VIP reception at The Battery Club in San Francisco, on the evening of Monday, June 24, during the 4th annual Brand Innovators BrandFest San Francisco, June 24-26.
“These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world’s most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment,” said Brandon Gutman, co-founder of Brand Innovators.
“We’re thrilled to honor these talented marketing executives; whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Northwest Class of 2019
• Desi Wiese, Marketing & Customer Acquisition, 23andMe • David Gee, Senior Manager, User Acquisition Marketing, HotelTonight, Airbnb • Elliott Pesut, Director, Marketing, Alaska Airlines • Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology • Lindsay Chastain, Senior Director, Global Digital Marketing, Ancestry • Abigail Flora, Senior Director of Marketing, Athleta • Jen Tank, Head of Creative and Brand Strategy, Brandless • Robecta Ma, Global Marketing Lead, Transportation, Airbnb • Beau Vasquez, Sr. Director, Integrated Marketing, DocuSign • Peter Michaelian, Director, Product Experiences, Dolby Laboratories • David Bornoff, Head of Brand and Creative, DoorDash • Christine Hunt, Director of Acquisition, e.l.f. Cosmetics • Victoria Ekwenuke, Global Brand Manager, eBay • Doug Thielen, Integrated Brand Marketing and Content Strategy, Filson • Bryan Strauss, Sr. Director, Performance Media, Golden State Warriors • Guillaume McIntyre, Head of Acquisition Marketing, Instacart • Kim Tanimoto, Global Media Manager, Intel • George Olexa, Director of Global Social Media, Intel • Michelle Taite, Global Brand Marketing Director (Quickbooks), Intuit • Fahad Khawaja, Global Head of Marketing, Johnson & Johnson • Charlotte Ronemus, Director, Global Social Media & Influencer Marketing, Kendo Brands • Brooke Shapiro, Brand Engagement Manager, Channel, The Clorox Company • Monica Ohara, Head of Acquisition and Growth Media, Lyft • Benjamin Lord, Executive Director, Global Omnichannel Marketing, CRM & Loyalty,, NARS • Orchid Bertelsen, Digital Innovation Lead, Nestle • Desmond Marzette, Director of Global Advertising at Nike / Jordan Brand, Nike • Zach Riggar, Global Digital Brand Director, Jordan, Nike • Jennifer Liu Andrews, Director of Marketing, Nordstrom • John Della Bona, Marketing Manager, AI and Machine Learning, NVIDIA • Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International • Lorena Hathaway, Marketing Director, Demand Generation, Americas, Pitney Bowes • James Schwartz, Vice President of Marketing and Media Strategies, RE/MAX, LLC • Sachin Puri, Head of Global Performance Marketing & Customer Acquisition, Stubhub • Meg Ciarallo, Senior Director of Brand Marketing, StubHub • Saquib Pasha, Director, Digital Media & Marketing, Norton & LiveLock, Symantec • Jennifer Reilly, Associate Director, Brand Engagement, The Clorox Company • Kayla Glanville, Founder, CEO, Viaje • Nicole Chang, Manager, Global Brand, Sponsorships and Innovation Marketing, Visa • Tina So, Brand Management – Private Brands, Walmart E-Commerce • Greg Comolli, Director, Digital Advertising and Strategy, Wells Fargo
Brand Innovators Announces Seventh Annual List Of ’40 Under 40′ Brand Marketers in The Northeast U.S.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Northeast Class of 2019
Stephanie Miller, Director, Digital & Emerging Media, Verizon, Will Carafello, Director, Social Media, New York Mets Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company Allison Stadd, VP Marketing, Bark Vivian Chang, VP Growth, Nutranext DTC, Clorox Rachael Wolfson, Director, Global Media, Consumer Engagement, Estée Lauder Companies Inc Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton Stephen McDonagh, Director, Digital Marketing and Growth Brands, 1800 Flowers Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times Jessica Burns, VP Brand Marketing & Creative, Grubhub / Seamless Judd Pratt-Heaney, Senior Director, Global Sales & Marketing, WWE Spencer Gordon, Sr. Director, Digital, Anheuser Busch Nabeel Alamgir, Chief Marketing Officer, Bareburger Eddie Revis, Vice President, Brand Marketing & Media Chobani Blair Aires, Senior Director Communications, Chobani Anne Balestrieri, Media Manager, Heineken Amy Marino, Vice President, Global Social Media, Content & Talent Strategy American Express Brad Blondes, Vice President of Brand Creative and Design, MetLife Matt Fantazier, Director, Digital Strategy, Johnson & Johnson Jessica Redler Director, Digital Media & Content Shiseido Americas Corporation Bette Ann Schlossberg, Director, Influencer Marketing, Lyft Janna Zagari Director, Audience Engagement SiriusXM Alphonzo Terrell Director, Digital and Social Marketing HBO Melissa Hughes, Global Marketing Director, L’Oreal HL Ray, VP, Marketing, Brand Experience & Business Development, Samsung Electronics America Heather Fresco, Senior Manager, Digital Customer Experience, Avis Budget Group Paul Gelb Head of Social & Programmatic, Bayer Taylor Foxman, Director of External Communications and Customer Success, Pernod Ricard USA Jacob Messina, Senior Director eCommerce & Performance Marketing, Loews Hotels Kathy Azeez, VP – Digital Experience & Marketing, American Express Nathan James, Director, North America Media & Analytics, PepsiCo Dana Flax, VP Digital Marketing & Content, HBO Ryan Curran, Director, Brand Marketing, Peleton Bhalla Pankaj, Brand Director, P&G Walter Frye, VP Global Brand Engagement, American Express Sophia Viridaud, Senior Brand Marketing Manager, Schwarzkopf, Henkel Selena Kalvaria, SVP Brand, Away Brian Magida, Senior Director, Performance Marketing, Warby Parker Eva Valerio, Director, Global Digital, Social and CRM The Estée Lauder Companies Inc.
Honoring the next generation of leading brand marketers
Will Carafello Senior Director, Social Media, New York Mets
Will Carafello is the Sr. Director of Social Media for the New York Mets overseeing all of the team’s social content. Before that he was Director of Social Media and Marketing for the New Jersey Devils, including their launch of Mission Control–the team’s social media command center. Carafello has been in the sports and entertainment field for over 10 years working at Madison Square Garden, the Harlem Globetrotters, IZOD Center/Giants Stadium and Prudential Center. He earned his degree in Sports Marketing from Seton Hall University in 2003. Will and his wife, Kelly, have two children Annaclaire (5) and Liam (3) and a yellow lab, Homer.
Raj Suvarna Director Lifecycle Marketing, Glossier
Undergraduate degree in Computer Science and an MBA in Information Systems Management. Over 10 years of experience & interest in CRM, Online Marketing (Email, SEM, Mobile, Social), Conversion Optimization, and Drip Campaign Implementation.
Jessica Redler Director, Digital Media & Content, Shiseido Americas Corporation
Jessica Redler is a strategic and analytical marketer who specializes in digital and social media strategy for luxury, alcohol & spirits, and beauty brands. She is currently Senior Manager, Digital Marketing for Absolut Vodka, where she leads all digital and social activations, including first-of-its kind and best-in-class e-commerce programs. Previously, Jessica was a digital manager at Pernod Ricard, overseeing social media strategy across the portfolio, establishing the social media content framework for the organization and launching both the Kahlua “Caramel Encounters” campaign and the Malibu “Malibros” campaign.
Prior to Pernod Ricard, Jessica led digital and social strategy for Johnnie Walker and Baileys Irish Cream at Havas Worldwide. At Havas, she was also the US-based strategy consultant on the winning global pitches for Louis Vuitton and Sephora, where she conducted qualitative research, participated in expert interview panels, contributed US-based consumer insights and provided creative feedback. Jessica has also worked on projects for Maybelline, Hershey’s, Reckitt Benckiser and GlaxoSmithKline.
Specialties: E-commerce, media, integrated media partnerships, consumer insights, event and promotion management, branded entertainment, luxury brand digital strategy, social media, content development, cosmetics & beauty brand digital strategy, fashion digital strategy, social media for luxury brands, alcohol & spirits digital brand strategy.
Michelle Ogle Senior Director, Global Paid Media, Marriott International
Marketing leader with 15 years of experience developing innovative paid media programs to grow brand equity and engagement, revenue, retention and loyalty. Areas of expertise include:
– People leadership and gaining consensus in highly matrixed organizations – Data-driven paid media strategy development and decision-making (digital display, paid search, programmatic, television/video, native, social, print, out-of-home, email) – Omni-channel, cross-platform, cross-device campaign development – Audience segmentation and personalized, dynamic content – Advanced marketing analytics and measurement including multi-touch attribution – Investment management – Media and Creative Agency management – Department budget management
Passionate about paid media innovation that brings brands to life.
Vinny Rinaldi Head of Addressable TV & Media, Hershey’s
Vinny is currently Head of Addressable Media at The Hershey Company where he is building out Hershey’s data and technology advancement to a Data-Driven, People-Based approach to media. In this role, he oversees all digital media across Hershey’s iconic portfolio of brands such as Reese’s, Hershey’s, Kit Kat, Ice Breakers, Twizzlers and many more.
Vinny brings a data driven, ad tech perspective to his role after spending the past 12 years in various roles at startups like Adap.TV, ad tech giants like AOL and Google and most recently leading Audience Platforms and Strategy at Dentsu Aegis Network.
An ad technology evangelist, Vinny is committed to finding innovative ways to drive incremental revenue through established and emerging media channels.
Allison Stadd VP Brand & Marketing, Bark & Co
Allison is VP of Marketing at BARK, the world’s most dog-centric company.
Allison’s team is responsible for building the BARK brand and driving mass consumer awareness across distribution channels. Through inventive, relentless, and highly strategic partnerships, collaborations, experiences, and campaigns that get people talking online and offline, the team keeps BARK top-of-mind in order to drive top-line sales across the organization.
Prior to BARK, Allison was Director of Brand Marketing at fast casual chain Sweetgreen, overseeing brand identity, social media and content strategy, email, paid media, partnerships, influencers, and events. Before Sweetgreen, she was at the helm of Shake Shack’s award-winning global social media and digital marketing strategies, also leading brand, experiential, traditional advertising, and PR for half the U.S.
Allison is a fan of great books and great beer with equal enthusiasm, and when she’s not at her laptop, you’ll find her at the nearest park — with her dog Franklin, of course.
Vivian Chang VP Growth, Nutranext DTC, Clorox
Vivian recently joined as VP of Growth for the Nutranext DTC division under The Clorox Company. Nutranext is a leading health and wellness company providing science-backed vitamins and supplements across retail, e-commerce and direct to consumer channels.
While at Plated, a subscription meal kit company, she was Senior Director of Marketing leading paid marketing and analytics to grow the user base through multi-channel strategies. Vivian previously led RetailMeNot’s efforts to grow traffic and members for the U.S. brand with a focus on programmatic media, app acquisition and attribution modeling.
Nina Alexander Hurst Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton
Nina Alexander-Hurst is Senior Director, Brand Marketing at Hilton where she manages brand partnerships and content marketing for Hilton’s luxury and lifestyle portfolio including Waldorf Astoria and Conrad Hotels and Resorts. In this role, she conceived, structured, and implemented a global partnership with Aston Martin which has generated significant press, influencer engagement, and incremental revenue.
Prior to Hilton, Nina was Vice President, Brand Partnerships and Customer Experience at BaubleBar. She received multiple industry awards for work in building the SWAT stylist program & building innovative brand partnerships.
Prior to BaubleBar, Nina was a successful entrepreneur, worked at New York-based non-profits and spent a year writing for the Jerusalem Post. Nina has a B.A. in PR and Journalism from the University of Florida.
Stephen McDonagh Director, Digital Marketing and Growth Brands, 1800 Flowers
Stephen has been with 1-800-FLOWERS.COM for over 5 years, and currently leads digital innovation initiatives and a portfolio of disruptive brands as Director, Digital Marketing and Growth Brands. Over the past 2 years, Stephen has overseen the successful growth of two incubated brands, Florists.comand FruitBouquets.com. He is also responsible for architecting a number of the company’s marketing initiatives around personalization and decisioning analytics. Stephen also oversees the organization’s leadership training program, the Digital Leadership Program.
Ashley Harding Managing Director, Growth and Engagement Marketing, New York Times
Ashley is Managing Director of Growth & Engagement Marketing, focusing on driving nytimes.com global subscription growth via paid and owned cross-channel marketing. Prior to joining The New York Times, Ashley worked at Ralph Lauren, Gilt Groupe and Procter & Gamble focusing on driving revenue via innovative, digital integrated marketing campaigns and brand management.
Ashley holds an MBA from Northwestern University’s Kellogg School of Management and a BA from Duke University.
Janis Huang Executive Director of Marketing and Media Strategy, New York Times
Janis Huang is the executive director, marketing and media strategy at The New York Times Company. Huang leads The Times Company’s in-house media practice within marketing, focused on communicating the brand’s values and driving digital subscription growth. Her team manages cross-channel media, audience, and data strategy to market The Times globally.
Previously, she held positions managing large-scale media portfolios in financial services, automotive, healthcare, and technology.
Huang’s past achievements include multiple Cannes Lions, including three Grand Prix, being named Marketer of the Year by AdAge and a Top Programmatic Advertiser and Agency by AdExchanger.
Huang was born in New Jersey and received her Bachelor of Science in Business Administration from the University of Southern California. She is married and lives with her husband in Park Slope, Brooklyn.
Jessica Burns Vice President, Brand Marketing and Creative, Grubhub
As the VP of Brand and Creative Marketing, Jess oversees all branding efforts for Grubhub, the nation’s largest online marketplace for food-ordering and delivery, and its iconic New York brand, Seamless. From launching new markets, to developing compelling campaigns that drive brand love and advocacy, to working with restaurants to tell their unique stories, Jess and her team are responsible for making sure Grubhub and Seamless are a powerful force in culture and meaningful brands in diners lives. Prior to Grubhub, Jess was Director of Integrated Marketing at Jockey International where she helped to revitalize the marketing efforts of this 140 year old heritage brand through partnerships with Rachel Zoe, Ellen and major league sport teams like the San Francisco Giants, naming Jockey one of the best brands on social media in 2014. Previously, Jess helped build Arcade, a creative and brand strategy agency within Sony Music and Entertainment in New York that developed campaigns for a range of Sony artists as well as brands like Coca Cola and American Express. She started her career in advertising at Grey, mcgarrybowen, and Laird & Partners developing award-winning work for CoverGirl, Disney, Crayola and Coty Fragrances. Jess’ approach to branding – which insists on brands having a purpose in the word – has been profiled by Mashable, AdAge, NPR and Refinery29, naming Jess one of 8 women fighting for gender equality in 2018.
Judd Pratt-Heaney WWE – Sr. Director Global Sales and Marketing, WWE
Judd Pratt-Heaney is Senior Director of Global Sales and Marketing at WWE. A passionate brand thinker and media strategist, Judd’s career has spanned multiple categories and functions across the marketing spectrum, creating a unique perspective on what it takes to drive consumer sentiment and behavior. After a decade of CPG experience on both the agency and client side with brands like Mountain Dew, Durex and Lysol, Judd took a leadership role in Global brand and media strategy at HARMAN International. There, he led a new media approach in the U.S. and Europe which drove efficiency, accountability and results while simultaneously developing and implementing Global guidelines for HARMAN’s JBL, AKG and harman/kardon brands. Now at WWE, Judd is responsible for WWE’s sales positioning and strategy, driving revenue via breakthrough media and content programs that achieve partner objectives within the WWE Universe. Judd graduated from Bowdoin College and received a Masters in Marketing and Entrepreneurship from NYU Stern. He lives in Connecticut with his wife and twin boys.
Spencer Gordon Sr. Director, Digital, Anheuser Busch
After starting in Anheuser-Busch InBev’s prestigious Global Management Trainee program in the summer of 2013, Spencer Gordon has progressed quickly through five roles. He now serves as the Sr. Director of Digital for Anheuser-Busch.
In this role, he’s responsible for the digital strategy, media, content and innovation for the full portfolio of AB brands, encompassing nearly $150MM of digital media. Since assuming this position, Spencer also created and launched Draftline, AB’s first internal digital creative agency. In the first 90 days, he hired a team, purchased production equipment, secured new office space and built out the 3-year plan to lead the team to success. In just under a year, the team expanded to become a full-service creative agency, with 61 people working across 42 brands in the Anheuser-Busch portfolio.
Previously, Spencer led the digital content and media strategy for Bud Light, America’s #1 beer brand. Under his leadership, Bud Light’s digital ROI improved by 200% and was routinely ranked as the top beer brand in digital by L2. Later, as a Sr. Media Manager, Spencer expanded his responsibilities to include oversight of the total media portfolio for Bud Light and the company’s Flavored Malt Beverage Portfolio. Spencer also worked on Brand Communications for Michelob ULTRA, helping to orchestrate the 2018 Super Bowl campaign featuring Chris Pratt, which has become the best performing campaign in the brand’s history.
Spencer is a graduate of Washington University in St. Louis where he triple majored in Finance, Marketing and International Business. In February, he started in the Part-Time MBA program at The Kelley School of Business.
Anne Balestrieri Media Manager, Heineken
Anne is a Media Manager for Heineken USA, where she’s responsible for developing communications plans across 4 brands within the portfolio, including Dos Equis, the #1 Mexican import on draft in the US. In this role, she is focused on scaling consumer-centric owned, earned and paid strategies that build brand awareness, engagement and sales.
Previously, Anne was Senior Manager, Connections Planning & Investment at The Coca Cola Company, where she led communications and investment planning for smartwater and Powerade, including guiding the design of cross-channel media programs such as NCAA March Madness, Olympics, and College Game Day. Prior to Coca Cola, she spent 6 years at the media agency, directing brand strategies and media investment for high-profile clients such as Unilever and Frito Lay. Anne graduated magna cum laude with degree in Psychology from SUNY University at Albany.
Brad Blondes Vice President of Brand Creative and Design, MetLife
Brad Blondes is a strategic and transformative leader that thrives at the intersection of creativity, design and experience. For over 15 years, Brad has successfully built and reimagined some of the world’s most recognized brands by leveraging creativity and design to solve complex business problems. In 2016 Brad received the honor of being selected for Ad Age’s 40 Under 40 and in 2019 joined the Board at VCU Brandcenter.
Throughout his career Brad has held positions at a number of advertising agencies and creative companies including McCann NY, Mother NY, BBDO, Sapient, Momentum and Radical Media. His client roster spans a wide range of sectors for both global and emerging brands like Nike, Google, Chevrolet, Ikea, American Airlines, Mastercard, General Mills, Grey Goose and Audible.com to name a few. In addition, Brad has run his own business working with select clients such as The New York Times, The Robin Hood Foundation, Yale Symphony Orchestra, Simon Property Group and Honest Tea.
For nearly 10 years (while working full-time jobs) Brad taught advanced level courses at Parsons, The School of Visual Arts and Queens College as an Adjunct Professor. His passion for teaching was cultivated at Yale University where his MFA thesis focused on “undoing”, a process he still employs today to discover the truth and potential of a brand by breaking it down and building it back up again. At Yale, Brad was a President’s Public Service Fellow and recipient of the Charles Sawyer Scholarship.
Matt Fantazier Senior Manager, Digital, Johnson’s Baby, Johnson and Johnsons
Matt leads Communications across Johnson and Johnson’s Baby business with responsibility for Media, Creative, Content, Website, Data Strategy, Social, Influencers, SEO, and SEM. He is passionate about bringing together insights, data, and technology to connect authentically with today’s consumers.
Prior to his current role he led digital strategy and media at J&J’s OTC business for Digestive Health, Cough Cold Flu and Eye Care. He has also worked on brands such as ZYRTEC®, SUDAFED®, and BENGAY®.
Matt began his career at J&J in finance in 2006 and holds a BBA in Accounting from the University of Notre Dame as well as an MBA from New York University Stern School of Business.
Bette Ann Schlossberg Director of Influencer Marketing, Lyft
Bette Ann is the Director of Influencer Marketing on the Culture & Entertainment Team at Lyft. She leads all influencer campaigns and entertainment event partnerships. Prior to Lyft, she worked at Google for over 6 years managing celebrity and influencer partnerships across hardware. She launched Google’s first white glove concierge program, as well as a micro-influencer community for hardware with over 400 influencers. She also has worked on creative collaborations with big names such as Skrillex, Jeff Koons, Jeremy Scott, and others. Prior to Google, Bette Ann worked at a tech startup and as a producer at Crispin Porter + Bogusky both in Miami. Bette Ann earned a bachelor’s degree from Duke University and currently lives in New York City with her husband, Jason and her dog, Clifford.
Janna Zagari is the Director of Audience Engagement at SiriusXM, where she leads a team that creates content and fosters communities around SXM’s shows, hosts, and guests. She began her social media career at Marvel Entertainment and later joined The Walt Disney Company, where she pioneered a creative partnership with Mondo resulting in a critically-acclaimed gallery show at SXSW. Janna was Tumblr’s first-ever official social media hire and built the team from the ground up. She has lived in 4 countries and has dual US/Irish citizenship. Janna spends her free time reading, watching too many BBC crime dramas, and will forever choose the original Star Wars trilogy.
Melissa Hughes Global Marketing Director, SoftSheen-Carson, Multi-Cultural Beauty Division, L’Oreal
Melissa Hughes is a strategic global brand marketer and digital enthusiast with a background in consumer packaged goods. Melissa is an unconventional thinker and bold decision-maker with in-depth integrated marketing and sales planning expertise. She has successfully driven business turnarounds for generation z and millennial brands with digitally-led omnichannel strategies. She is passionate about crafting brands with purpose to improve consumers’ lives. As a Global Marketing Director, Melissa leads SoftSheen-Carson Operational Marketing and 2020 Innovation. She is responsible for defining and implementing go to market strategies as well as developing the innovation pipeline for core pillar brand Dark & Lovely. Melissa earned a marketing degree from Howard University School of Business Executive Leadership Honors Program. She is also a Harvard Summer Venture Management Program and Unilever Future Leaders Program alumnus. Melissa’s passions lie in diversity and inclusion helping corporations better understand not only their consumers but also their own employees. She has been honored to work with different teams focused on these goals throughout her time at Unilever, Henkel and L’Oreal. Melissa believes that we each have a role to play and is looking forward to seeing what strides we make together in the future!
Taylor Foxman Director of External Communications and Customer Success, Pernod Ricard USA
Taylor currently serves as the Director of External Communications and Customer Success for Pernod Ricard USA located in New York City. For context, Pernod Ricard is the second largest global wine and spirits supplier in the world with products such as Jameson, The Glenlivet, Absolut, Malibu, Kahlua, G.H. Mumm among many more. Taylor runs a newly formed team within the organization that specializes in Corporate Communications, Digital and Social Media, Public Relations and Event Planning, B2B Communications (Supplier/Distributor Relationship), Crisis Communications and Consumer Affairs. Taylor has worked since the ‘ripe’ age of 18 in spirits on the communication side of things while interning for SVEDKA Vodka through college when at Boston University where she majored in Communications and graduated Cum Laude. Over the course of Taylor’s professional career, she’s worked on over 30+ global wine, spirits and beer brands and sister companies such as Edrington (Macallan, Highland Park, Cutty Sark), Gruppo Campari (Aperol, Campari, Averna), Patron Spirits, Jagermeister, Stoli, BANFI and Terlato Wines, Sam Adams in addition to her current line of products. Prior to Pernod Ricard, her time was spent leading high-level media relations and client management/strategy at two mid-sized PR agencies based in New York: Marina Maher and M Booth & Associates. Outside of work, Taylor enjoys vintage shopping in West Village where she resides, street running (ask more about how she doesn’t get trampled more often), good books, great cocktails and precious time with her husband, friends, and family. She is also a member of Advanced Women Executives Organization and Women in Public Relations.
Eva Valerio Director, Global Digital, Social and CRM, The Estée Lauder Companies Inc.
Savvy digital marketer with experience launching cross-platform, global marketing programs aimed at growing brand awareness, customer acquisition and advocacy. I live and breathe digital and enjoy creating strategic programs for growth across social, email, mobile and CRM.
Specialities: Omni-Channel Marketing Strategy, Acquisition & CRM Strategy, Email Marketing, Data Marketing, Digital Audience Development, Strategic Partnerships, Project Management, Data Analysis, Social Media Strategy
Brand Innovators Announces Sixth Annual List Of ’40 Under 40′ Brand Marketers in The Midwestern U.S.
Reception for the Class of 2018 and their guests was held at MillerCoors Headquarters during Brand Innovators Brand Marketing Week Chicago.
in the Midwestern U.S. The group was honored during a VIP reception at MillerCoors, on the evening of Wednesday, June 6, during the 4th annual Brand Marketing Week Chicago, June 5-7.
“These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world’s most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment,” said Brandon Gutman, co-founder of Brand Innovators.
“We’re thrilled to honor these talented marketing executives, whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 12,000 brand side marketers across the US and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Midwest Class of 2018
· Katie Berry, Assistant Vice President, Social Media Strategy, U.S. Bank · Beth Burkett, Senior Manager, Field and Campaign Marketing, IHG · Audra Carson, Head of Content Marketing & Media Platforms, General Mills · Molly Clinton, Brand Manager, Mike’s Hard Lemonade · Amanda Culbertson-Kraemer, Director of Marketing eCom, Nestle Purina · Jasmine Davis, Marketing, Oncology Specialty Pharmacy Lead, Walgreens · Ericka Dirkmaat, Brand Manager, Conagra Brands · Wayne Duan, VP Ecommerce, Constellation Brands · Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls · Ben Feeney, Director – Foresight & Design, MillerCoors · Erik Fleischhacker, Lead Interactive Content Specialist, Polaris Industries · Ben Gemski, Digital Innovation, The Kraft Heinz Company · Jennifer Gladstone, Director, Head of Marketing Campaigns & Projects, UBS · Georgina Goode, Director of Digital, Boeing · Andy Gorski, Sr. Director of Marketing, Best Buy · Riley Haemer, Digital Activation Lead, Beam Suntory · Shaun Healy, Senior Brand Manager, Media & IMC Partnerships, US Cellular · Michael Jackson, Regional Marketing Manager, Regis Corporation · Ciare James, Brand Director, Conagra Brands · Christina Kilgore, Quaker Foods Consumer Relations Associate Manager, PepsiCo · Ashley Kimlinger, Director, Enterprise Brand Management, Deluxe · Jamie Krinsky, National Media Manager – U.S. Marketing Planning & Connections, McDonald’s Corporation · Nicole Kulwicki, Marketing Director, Heinz, The Kraft Heinz Company · Denise Lauer, Chief Marketing Officer, Morton Salt · Justin Lintz, Senior Brand Development Manager, Conagra Brands · Brittany Mitchell, Marketing Manager, State Farm · Elly Moody, Global Social Campaign and Corporate Content Manager, McDonald’s Corporation · Kristin Murray Bohan, Marketing Director, Land O’Lakes · Lorena Nunez, Associate Marketing Manager – Multicultural, Allstate · Marissa Pines, Marketing Director, PepsiCo North America Nutrition · Tiffany Podge, Director, Digital Merchandising & Optimization, McDonald’s Corporation · Alex Quigley, Associate Marketing Manager – Coors Light, MillerCoors · Joe Rago, Director, Digital Innovation, ULTA Beauty · Nick Scarpino, VP Marketing, Portillos · Nicole Sorensen, Senior Brand Manager, Tyson Foods · Dana, Strokovsky, Global Director, Social Media and Content Marketing, McDonald’s Corporation · Analisa Terenzio, Director of Marketing, Roti Modern Mediterranean · Angela Tucker, Brand Manager, Barilla · Briana Voss, Senior Media Manager, Walgreens · Anna Zoubida Guelzim, Senior Manager Global Marketing and Partnerships, Wilson Sporting Goods
Honoring the next generation of leading brand marketers
Katie Berry Assistant Vice President, Social Media Strategy, U.S. Bank
Katie Berry is an assistant vice president of social media at U.S. Bank. She manages social media strategy and content for the Power of Possible brand campaign and recently led the bank’s Super Bowl 52 social media efforts. She oversees high visibility partnerships with Buzzfeed, the New York Times, Pandora and the Chicago Tribune.
Beth Burkett US Field Marketing, Campaign Management and Planning, IHG
Beth Burkett has over 13+ year’s experience as a marketing strategist with extensive knowledge in loyalty, partnerships and brand marketing on brands such as IHG, InterContinental Hotels, Holiday Inn, Crowne Plaza, Chrysler, Jeep and DePaul University. Her background is rooted in brand/marketing management, development of strategic integrated marketing plans, loyalty program enhancements and partnership/agency management. Her key expertise has been achieved in building relationships across partnerships, creation of strategies, development of communication assets, metric-driven marketing plans, cross-functional team management and development of high-performing talent.
Audra Carson Head of Content Marketing & Media Platforms at General Mills
Audra Carson is the Head of Content Marketing & Media Platforms at General Mills, where she is responsible for driving sales of GMI products by building audiences, distributing compelling brand (food) content, and delivering world class user experiences across multiple digital touchpoints.
A former advertising account executive, marketing communications leader (Honeywell) and brand manager (General Mills), Audra has degrees in Strategic Communications & Marketing from the University of Minnesota, and an MBA from Augsburg University. When she’s not working, she loves to test out new recipes from Betty Crocker and Pillsbury.com and spend time with her husband and two children.
Molly Clinton Brand Manager, White Claw Hard Seltzer & Innovation, Mike’s Hard Lemonade Co.
Molly Clinton is the Brand Manager for White Claw Hard Seltzer, the #1 hard seltzer brand in the US. She leads brand strategy, innovation and marketing initiatives on the brand such as, “The Purest Hard Seltzer in the World®” campaign. Molly has been at Mike’s for five years, previously leading brand experience for Mike’s HARDER Lemonade and Palm Breeze Alcoholic Spritz brands, and brand activation for the entire portfolio of company brands. In her free time, Molly raises assistance dogs with Paws With A Cause, volunteers at Lurie Children’s Hospital in Chicago and tries to get as many days on the ski slopes as possible!
Amanda Culbertson-Kraemer Director of Marketing, eCommerce, Nestle Purina North America
As Director of eCommerce Marketing at Nestlé Purina PetCare, Amanda is responsible for accelerating sales & share of digital commerce for leading, billion dollar brands in the pet food category. Her team works cross-functionally to drive organizational change across the eBusiness value chain, including the development & deployment of eMarketing best practices across e-content creation & syndication & eRetailer media & partnerships. Prior to her career at Nestlé, Amanda worked in new product development for Anheuser-Busch. She loves to travel and is always looking for the next adventure.
Jasmine Davis Marketing, Oncology Specialty Pharmacy, Walgreen Co.
After spending nearly 8 years providing insights and analytical expertise to clients in an array of industries, Jasmine Davis now leads the oncology brand marketing program at Walgreens Co. She unites her analytical background with her passion for storytelling to establish the position of the iconic Walgreens brand as a trusted partner in the cancer journey. Jasmine believes placing the consumer experience directly at the forefront of all communication strategies can lead to human connections and tie back to the essence of the brand. Jasmine has forged new norms of leveraging real patients and their stories in inspiring ways to help build strong brand equity, leaving countless social benchmarks in the dust!
Ericka Dirkmaat Brand Manager, Conagra Brands
Ericka is a Brand Manager at Conagra Brands. In this role, she manages the long-term strategy, development, and innovation of Conagra’s sweet treats portfolio, which includes the Swiss Miss and Snack Pack brands. Ericka has 7 years of CPG marketing experience. Prior to joining Conagra, Ericka held brand management roles at Kraft Heinz and Reynolds Consumer Products, where she had the opportunity to work on iconic brands such as Kraft Singles, Velveeta, and Hefty. Ericka holds a bachelor’s degree in business administration from the University of Wisconsin-Madison and a master’s degree in business administration from Duke University’s Fuqua School of Business.
Wayne Duan Vice President of eCommerce, Constellation Brands
Wayne Duan is Constellation’s Vice President of eCommerce and has responsibility across both the Beer and Wine & Spirits divisions for driving the eCommerce growth agenda. This includes strengthening and aligning resources, strategies and investments to further propel Constellation’s leadership position in the Beverage Alcohol industry. Wayne joined Constellation in 2017 from Walgreens where he held various digital and eCommerce roles. Previously he was the General Manager for Walgreens Digital Commerce where he led the Merchandising and Merchandising Operations teams. Wayne earned his Bachelor’s degree from the University of Chicago and his MBA from Northwestern University’s Kellogg School of Management.
Luka Dukich Senior Manager of Digital Content, Chicago Bulls
Luka Dukich is the Senior Manager of Digital Content for the Chicago Bulls, overseeing the team’s social media channels and content offerings, from basketball coverage to sponsored content. Dukich has been with the Bulls since 2015 and during his team with the team, the Bulls have become an industry leader in differentiated content, receiving SportsBusiness Journal’s 2017“Best in Sports Social Media” in 2017 and receiving a nomination for the same award in 2018. Prior to his time with the Bulls, Luka spent five years with United Entertainment Group, the sports & entertainment marketing arm of Edelman. Luka is a fan of doing things differently and supports keeping it weird.
Ben Feeney Director of Foresight & Design, MillerCoors
Ben Feeney is Director of Foresight & Design for MillerCoors, responsible for creating competitive advantages in the workplace and the marketplace for the marketing department. Previously, he held roles within innovation for the brewer. Prior to joining MillerCoors in 2012, Ben spent almost 10 years in advertising and innovation consultancy positions at the management team level. Clients included Heineken USA, MillerCoors, and Kellogg’s. Ben holds a bachelor’s degree in Economics and Management from Albion College. He resides in Chicago with his wife and three children.
Ben Gemski Digital Marketing Innovation, Kraft Heinz
Ben Gemski currently leads the Digital Marketing Innovation team for The Kraft Heinz. In his current role he is tasked with identifying and developing non-traditional marketing techniques for uses with the various Kraft Heinz brands. Prior to joining Kraft Heinz he oversaw strategic initiatives for Verizon’s Innovation program. He was one of the founding strategy members of Verizon’s Innovation program. Tasked with new product development and non- traditional cellular devices.
Jennifer Gladstone Head of Marketing Campaigns & Projects, UBS
Jennifer Gladstone is Head of Marketing Campaigns and Projects at UBS Asset Management. At UBS, Jennifer leads a global team of marketers in the creation and development of multi-faceted campaigns and projects across retail and institutional distribution channels. Prior to joining UBS, Jennifer worked in several marketing communications roles at Morningstar, Inc. She earned her BA from Eckerd College with a double major in business management and communication, and a MA from DePaul University in communication with an emphasis in public relations and advertising.
Georgina Goode Director of Digital, Boeing
Georgina is the newly appointed Director of Digital at Boeing. Before her transition to the States, Georgina was a former advisor on digital engagement strategy to UK government and 10 Downing Street. Her role in the UK’s internationally acclaimed Government Digital Service (a team within Cabinet Office tasked with transforming UK government services) included digital strategy, content, risk management, channel operations and building digital capability across the UK civil service. She’s a spokesperson for best practice digital engagement strategy as part of wider business transformation which includes advising a number of international governments, banks and energy companies; plus is author of HM Government’s Social Media Playbook. Prior to joining the Government, Georgina was Board Director at London-based marketing agency Kindred. There she established the agency’s award-winning social media division for clients including The National Lottery, IKEA and ‘make mine Milk’.
Riley Haemer Digital Activation Lead, Beam Suntory
Riley Haemer joined Beam Suntory in 2017 in the newly created role of Digital Activation Lead and is responsible for developing and executing an integrated digital path-to-purchase strategy and determining strategic big-bets in digital technology for the North American business. Before joining Beam Suntory, Riley worked at Kraft Heinz building out CRM, branded content, and social listening capabilities.
Michael Jackson Marketing Manager, Regis Corporation
Mike is a Marketing Manager at Regis Corporation, responsible for marketing and media strategy behind some of the nation’s largest salon brands. Instrumental in launching a national partnership between Supercuts and Major League Baseball, he has used his passion for collaboration and “live your brand” attitude, to create and execute campaigns that bring this high-level platform to life in local markets, while staying true to the brand at its core. Mike received his degree from the Carlson School of Management, and has gained a unique perspective on branding and marketing strategy through non-profit and for-profit leadership roles prior to Regis. As a father of four, he is keenly aware of the “clutter” brands need to cut through to get noticed and enjoys taking a less than stereo-typical approach to making that happen.
Ciare James Brand Director, Conagra Brands
Ciare James has spent the past 10 years identifying, creating and implementing pathways to growth for well-loved brands across a variety of categories and market positions. She began her Brand career at Procter and Gamble where she led design, delivery and communication planning initiatives for Febreze and owned CEMEA global expansion efforts for Gillette. In 2010 she brought her talents to the food industry in joining Conagra Brands. Ciare has successfully led efforts to revitalize and contemporize iconic brands like Hunt’s, Reddi-wip and most recently, Banquet through base business revitalization, winning innovation, compelling marketing ideas and strategic planning.
Ashley has a passion for brands that communicate beautifully. Since joining Deluxe as Director of Enterprise Brand Management, Ashley has managed re-branding efforts across the company and been a key strategist on the Small Business Revolution campaign, an experiment in content marketing. Her primary role has been as the creative director for this innovative campaign, along with steering the website strategy and content creation. Prior to Deluxe, she worked at Allianz Life helping employees communicate their brand story through beautiful (and effective) presentations.
Christina Kilgore Quaker Foods Consumer Relations Associate Manager, PepsiCo
Christina Kilgore is a consumer relations marketing professional. She is currently working as a Consumer Relations Associate Manager for Quaker Foods North America within PepsiCo , Inc. She specializes in identifying the voice of the consumer and customer relationship management. Before joining the PepsiCo team Christina worked as a Senior Account Executive at iris Worldwide. While at iris her role involved creating marketing campaigns for small businesses who sold SAP software and vendor management. She is a leader, relationship builder and a creative critical thinker. Christina has a passion for consumer satisfaction and an understanding of what consumers really want.
Nicole Kulwicki Director of Marketing for Heinz and Ore-Ida at Kraft Heinz
Nicole Kulwicki is the Director of Marketing for Heinz and Ore-Ida at Kraft Heinz, and currently leads the communication and innovation strategy for both iconic brands. Nicole has a BBA from the University of Michigan and an MBA from the Kellogg School of Management. With over 10 years of experience, she has had the opportunity to work on several remarkable brands, including Miracle Whip, Grey Poupon and Jell-O. Nicole is a skilled brand builder and a proven leader. Her most recent work includes highly successful brand activations like Smunday, Mad Men, Chicago Dog Sauce and Mayochup, which were all aimed at engaging consumers in new, impactful ways.
Denise Lauer Chief Marketing Officer, Morton Salt, Inc.
Denise Lauer is an award-winning brand-builder with more than 15 years of experience shaping the image and reputation of global brands and FORTUNE 500 companies. Denise currently serves as the Chief Marketing Officer at Morton Salt, based in Chicago, Illinois. She was appointed to this role in 2017 and leads a team responsible for brand strategy, advertising and promotions, digital and social media, market research and insights, consumer affairs, packaging design, public relations, community engagement and employee communications. Denise joined Morton Salt in 2011 and has played a pivotal role in the company’s marketplace and workplace transformation. Prior to Morton Salt, she held various communication roles with Quaker Foods & Snacks, FedEx and Eaton Corporation. Denise holds a bachelor’s degree from John Carroll University. She enjoys all things related to food, film and international travel.
Justin Lintz Senior Manager of Brand Development at Conagra Brands
As a Senior Manager of Brand Development, Justin is responsible for crafting long-term growth initiatives for Conagra Brand’s Tomatoes, Sauces, and Condiments portfolio of brands. Justin has 10 years of cross-functional industry experience with roles in sales, category management, and brand management. These cross-functional experiences have provided Justin with a well-rounded perspective that enables him to develop executable strategies that turn insights into action. Justin is also a proud member of the Brand Innovators Top 40 Under 40 Midwest Class of 2018.
Brittany Mitchell Marketing Manager, State Farm Insurance Company
Brittany Mitchell is currently a Marketing Manager, responsible for national digital advertising, lead acquisition, and direct marketing efforts at State Farm, a Fortune 50 company and brand category leader. Prior to State Farm, Brittany led digital and branding efforts as the Marketing Manager for SHEEX, a retail start-up leveraging fabric technology to disrupt the bedding and sleepwear industry. Brittany also has global experience in the digital, social, and event marketing space through her work in Paris with Arjowiggins Creative Papers, a multinational corporation providing high end designer paper and luxury packing worldwide.
Elly Deutch Moody Global Campaign and Advocacy Manager, McDonald’s
As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last ten years in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald’s, Elly creates and oversees all digital communication and strategy for the Corporation, and is the lead content strategist for all of the McDonald’s Corporate Social Media Channels. Elly has spoken around the world at over 200+ conferences, summits, events and universities on her experience and knowledge of digital communications and social media marketing strategy.
Kristin Murray Bohan Director of Corporate Marketing, Land O’Lakes, Inc
Kristin’s marketing career started at a much earlier age than it does for most (age 11), beginning as a Creative Consumers® kid for the ideation company Ideas to Go. After 10 years working with Fortune 500 clients, she decided to pursue her MBA from the University of Wisconsin-Madison in Brand & Product Management. She spent 8 years at Procter & Gamble on brands like Gillette, Iams, Pantene and Pampers in a variety of roles – from traditional brand management to shopper marketing and eCommerce on the Target retail account. Kristin is currently the Director of Corporate Marketing at Land O’Lakes Inc. She has a BA in Strategic Communications from the University of Minnesota and lives in Southwest Minneapolis with her two young kids, ages 1 and 3.
Lorena is currently a Multicultural Associate Marketing Manager at Allstate Insurance. She leads marketing strategies, creative development and production of national advertising campaigns, award-winning soccer programs, sponsorship integrations, social media and digital content to reach and engage with multicultural audiences. Previously, Lorena was at Bravo Advertising, Young & Rubicam’s Hispanic sister agency, where she worked for three years as Account Supervisor. There she led various national and local advertising campaigns targeting U.S. Hispanics for a broad range of consumer packaged goods and financial services clients.
Tiffany Podge Director of Digital Merchandising, Marketing and Optimization, McDonald’s
Tiffany is the Director of Digital Merchandising, Marketing and Optimization at McDonald’s; and is responsible for developing, implementing and optimizing the revenue strategy across mobile, web, and kiosk.
Marissa Pines Head of Partnerships, PepsiCo North America Nutrition
As the head of Partnerships for PepsiCo North America Nutrition, Marissa works on consumer engagement for iconic brands like Quaker, Tropicana & Naked Juice. By establishing meaningful relationships with strategic partners, Marissa enables the brands to reach consumers through experiences and non-traditional media, engaging with them on different touchpoints of their health & wellness journey. After joining PepsiCo in 2011, Marissa spent the majority of the last 7 years working on the Quaker Oats business and moved into a cross-brand role in 2017. Prior to PepsiCo, Marissa worked in Merchandising at Target and got her MBA at Northwestern University’s Kellogg School of Management.
Alex Quigley Associate Marketing Manager, Coors Light
Alex Quigley is currently an Associate Marketing Manager on the Coors Light brand team where he is leading consumer recruitment strategy. Prior to that, Alex was on the Innovations team where he led consumer packaging pain point research; the output helped to strengthen the MillerCoors Innovation pipeline. Additionally, Alex is an Advanced Cicerone®, one of the first 88 people in the world to pass the rigorous all-day exam on beer styles, beer flavor evaluation, brewing, and food pairing.
Joe Rago Director, Digital Innovation, ULTA Beauty
Joe Rago serves as the Director of Digital Innovation at Ulta Beauty. Prior to that, he served as Ulta’s Director of Mobility Development where he led the teams who built the highly rated Ulta Beauty iOS & Android applications, along with enterprise applications used in all of Ulta’s 1100+ stores. Prior to joining Ulta, Joe worked at Walgreens, where he last served as the Director for the Mobile Innovation Program. Joe is a lifelong Chicago resident who lives with his family in the western suburbs, while enjoying playing & coaching sports, and always listening for the next big “hit song”.
Nicole Sorensen Senior Brand Manager, Tyson Foods
With over 10 years of CPG experience, Nicole’s love of food and passion for the consumer have led to the launch of numerous innovations and delivery of base business growth across such beloved brands as Jell-O, Stove Top, Häagen Dazs, Hillshire Farm and Tyson, as well as spending two years internationally leading both a global brand and a regionally-based business within the UK market. Her current role leading Tyson Tastemakers encompasses national distribution expansion and innovating to meet evolving consumer needs in the dynamic fresh meal kits category. Nicole has a BS in Business from Indiana University and an MBA from the Kellogg School of Management.
Dana Strokovsky Global Director, Social Media Excellence, McDonald’s
As the Global Director of Social Media at McDonald’s Dana is focused on elevating social marketing and influencing social branding worldwide, by sharing best-in-class practices, case studies, learnings and creating consistency through all digital touch points. Building and nurturing relationships with local social and digital leads is a key component, and ensuring that McDonald’s social marketing is top notch through a uniform framework that ladders up to the brand purpose. Prior to McDonald’s Dana helped launch a Social Center for North America at Coca-Cola, was the SME for the Rio 2016 Olympics, strategic social lead for Coca-Cola racing and other projects with the sports marketing team, understanding and utilizing available assets to help enhance company partnership capabilities.
Angela Tucker Brand Manager – Barilla America
Growing up in a family-run business, Angie quickly learned the importance of empathy to best meet different consumer needs early on. She continues to exercise this in her current role as Sauce Brand Manager at Barilla America, also family-run, as she builds a three-fold strategy to give own-able meaning to the brand beyond pasta. Focus is on premiumization, leading with pesto, and uncovering untapped growth spaces. She is also currently piloting a new way of working at Barilla, called Microbattles (developed by Bain consulting). Acting more like a startup, Angie leads a team of eight cross functional team members to think and act more agile in their execution of prototype ideas, interacting with consumers and customers more closely in order to enable faster insights and reaction to new market trends.
Analisa Terenzio Director of Marketing, Roti Modern Mediterranean
Analisa Terenzio is the Director of Marketing for Roti Modern Mediterranean, a growing fast casual restaurant brand with 35 locations nationally. Her current focus is on brand storytelling, and finding new and innovative ways to share Roti’s from-scratch, wholesome, and purpose-driven food offerings. In just over 2 years with the company she has evolved the brand voice and growing social media presence, as well as opened 15 new restaurants nationally. Her passion for the food industry began 8 years ago, when she joined the founding team for Protein Bar + Kitchen — growing the health-focused concept from 1 single Chicago restaurant, to 20+ locations nationally.
Briana Voss Senior Manager, Media, Walgreens
Briana Voss started her career in marketing with a media agency foundation. She has gained experience across digital publisher and brand marketing now serving as the Senior Media Manager at Walgreens overseeing strategic media planning and buying.
Brand Innovators Announces 6th Annual List Of ’40 Under 40′ Brand Marketers In The Northeastern U.S.
Reception for the Class of 2018 and their guests was held at Pernod Ricard during Brand Marketing Week NYC.
New York, July 26, 2018 — Brand Innovators has announced its sixth annual list of “40 Under 40” brand marketers in the Northeastern U.S. The group was honored during a VIP reception at Pernod Ricard on the evening of July 24 during the 5th annual Brand Marketing Week New York.
“These outstanding young marketing professionals are operating at extremely high levels of performance, ideating and leading some of the world’s most compelling innovations in marketing, amidst the backdrop of an extremely complex consumer media environment,” said Brandon Gutman, co-founder of Brand Innovators.
“We’re thrilled to honor these talented marketing executives, whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ Northeast Class of 2018
Traci Spiegelman, Director, Global Media, Mastercard
Molly Steinkrauss, Director of Brand, TripAdvisor
Lindsay Sutton, AVP, Digital Strategy Lead, John Hancock
Alexandra Tanner, Assistant Vice President, Digital Marketing & eCommerce, L’Oréal
Patrice Woods, Strategist, Brand Social Media, AARP
Brand Innovators Announces Annual List Of ’40 Under 40′ Brand Marketers In The Northeastern U.S.
Stinson Parks III Senior Lead – Global Content & Consumer Engagement, PepsiCo
Over Stinson’s 10+ years in consumer brand marketing, he’s invigorated a variety of brands in the lifestyle, personal care and beverage space at industry-leading companies such as L’Oréal USA, Deutsch Family Wine & Spirits and PepsiCo, where he led the Mountain Dew brand to win AdWeek’s Hottest Digital Marketer 2016. Past work has been featured in Fast Company, AdAge, Digiday, and AdWeek among others, and Stinson’s been tapped as a speaker at events ranging from Brand Innovators to the Advertisers National Association of NY.
In Stinson’s current role he leads Global Content and Consumer Engagement across the Beverage portfolio at PepsiCo’s Creators League Studio – the company’s next gen production and creative studio developing highly visible campaigns from Pepsi Super Bowl to feature-length films. Stinson holds a BA in Communications and Consumer Psychology from the University of Pennsylvania. Born and raised in Los Angeles, Stinson currently resides in New York City.
Jeremie Moritz Brand and Digital Director, Absolut Elyx, Pernod Ricard
Jeremie Moritz has more than 15 years of experience in digital strategy and marketing. He started to build its first websites in 1999 and never stopped exploring technology opportunities. Today he heads Marketing and Digital for Pernod Ricard’s Luxury Vodka brand, Absolut Elyx. He held different positions at Pernod Ricard HQ in the last 5 years and launched the Digital Acceleration Program for the group. Before this date, Jeremie had different positions in agencies or eCommerce pure players and did some consultancy with early stage startups. He is passionate about the impact of technology on our society and attended Singularity University Executive Program in 2015. He also is involved with Rugby as a side passion.
Anne Dupuis Media Director, LVMH Inc.
Anne is currently the North America Media Director for the LVMH Group. In her role, she acts as an internal strategic resource for the 40+ active brands in North America. She leads the Agency of Record relationship to ensure support and strategic thought leadership is provided to LVMH brands on an on-going basis. In her role, Anne also drives larger corporate negotiations, ultimately creating holistic partnerships for LVMH which include both qualitative and quantitative benefits. Ongoing brand education is also a key element of Anne’s role. To further equip brands, Anne facilitates Group training sessions on key topics such as campaign briefing, setting KPIs, paid search, social, etc… Anne works closely with LVMH’s global headquarters, to provide brands with consistent support on a regional and global level. Anne joined LVMH in 2015 as a Senior Media Manager; she was promoted to Media Director in 2018. Before joining the Group, she worked on the agency-side across various Consumer Package Goods accounts – Procter & Gamble, Unilever and Kraft Foods.
Traci Spiegelman Global Media Director, Mastercard
Traci Spiegelman, Global Media Director at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy, owning important initiatives such as Brand Safety, Programmatic, and driving consistency across the world as it relates to KPIs and Measurement. Traci has worked both agency side and brand side in her 13 years in the business. Working across many different categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies.
Jess Anselmi is a Director, Innovation & Category Growth for Panera Bread, where she’s responsible for innovation in established & emerging categories and dayparts. She possesses 10 years of marketing and communications experience, most recently serving as Chief of Staff to the Dunkin’ Donuts CMO and leading the innovation-to-market process for Dunkin’ Donuts 8,000 domestic locations. Jess & her team were responsible for identifying category growth opportunities, resulting in new product lines such as Cold Brew Coffee, Frozen Coffee and some of the brand’s most successful LTOs in the past decade. Prior to Dunkin’ Donuts, Jess was agency-side, leading marketing, public relations, CSR and digital & social media campaigns for General Mills, Jiffy Lube, Sun Products, mike’s hard lemonade and Bank of America. Jess is from Boston but her heart may reside in Spain, which she continues to use as a launching pad for European exploration.
Jessica Goon Senior Director, Digital Marketing, KIND Snacks
Jessica Goon is the Senior Director, Digital Marketing at KIND Snacks where she is responsible for driving the digital marketing and social media strategy including content, campaigns, influencer marketing and community. Jessica has nearly 15 years of experience across digital marketing, public relations and social media. Prior to joining KIND Jessica led U.S. and global social media at Avon Products.
Alexandra Tanner Assistant Vice President of Digital Marketing & eCommerce, M.U.C.H.
In her current role as Assistant Vice President of Digital Marketing & eCommerce for M.U.C.H, Alexandra is focused on incubating new ventures.
Over the course of her 7-year career at L’Oreal, Alexandra has launched internationally recognized digital marketing campaigns for brands such as Giorgio Armani Beauty and Lancôme that have been featured in Forbes, Luxury Daily, Mobile Marketer and Strategy Magazine.
Alexandra is passionate about the role of technology in transforming the online and in-store experiences of the future, creating more seamless and personalized journeys for customers. She is a firm believer that a human-centric and customer-first approach is an essential to creating and scaling amazing, authentic brands.
Alexandra holds a B.A in Cultural Studies from McGill University.
Sonika Malhotra Global Brand Director, Love Beauty and Planet & Innovations, Unilever
Sonika Malhotra is a Global Brand Director at Unilever. She has been with Unilever for 12 years and spent a majority of them in beauty and personal care. Most recently she led the launch of Love Beauty and Planet, a purpose driven premium naturals brand. A small ambitious and empowered team embraced bias for action and extreme consumer intimacy to launch a cross category brand in a 12 months. “Being sustainable is not a choice anymore, it’s what consumers demand of us, reward us for” is her belief. Sonika has always been passionate and curious about skin and hair care having worked on brands like Sunsilk and Nexxus in the past. “It’s not just about selling products, beauty is so much more personal than that. It has the ability to make someone smile- that’s so special!” Having embraced her own curls fairly recently herself, she is excited about the many dimensions beauty has taken in the last few years. With the creation of Love Beauty and Planet, she got the rare opportunity to marry her obsession for personal care with technologies and formulations that can have a positive impact on the planet. Sonika, a cycling enthusiast and a shoe lover is parallelly pursuing an MBA in Luxury Marketing at New York University, #neverstoplearning . After having worked in South Asia, Thailand and the UK, she is now based in New York, where she lives with her husband GG.
Brina Nash Global Vice President of Customer Experience & Analytics, MCM Worldwide
Brina is an experienced data driven executive at MCM Worldwide, leading global Client Intelligence. She has over 10 years of experience using advanced analytics and digital technology tools to understand and predict how and why customers shop, and successfully turned those insights into business growth strategies. Brina is most passionate about working with brands to build a customer-centric culture, and helping brands realize the true potential of their data to create excellent customer experiences
Alicianne Rand Executive Director, Global Content and Influencer Marketing, The Estée Lauder Companies Inc.
Alicianne leads global content, social and influencer marketing for the Estée Lauder Companies across their portfolio of brands (32 companies, 150 countries). In this role, she is focused on scaling consumer-centric owned, earned and paid strategies that build brand awareness, engagement and sales. Previously, Alicianne was Vice President of Marketing at NewsCred, the leading content marketing platform, where she led global marketing for the business – from brand strategy and communications to demand generation, product marketing and analytics. Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, directing brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE. Alicianne graduated magna cum laude with a dual degree in Psychology and Sociology from Georgetown University.
Rael Enteen Director, Digital/Social Media, The New York Jets
Rael Enteen has worked in sports media since taking over the sports section of his high school newspaper in San Francisco. Since then, he’s covered the beat of all the professional Bay Area teams and helped launch a social/digital strategy at both the Bay Area’s television and radio homes for the Warriors, 49ers and Giants. For the last two years, he’s been running the digital/social media team at the New York Jets, focusing on creating quality content to engage the fan base and maximize revenue opportunities.
Chris Rackliffe Director, Social Media Engagement Strategy, Aetna
Chris Rackliffe is the current Director, Social Media Engagement Strategy at Aetna.
Throughout his career, Chris has shared stories that empower, entertain and inspire others—and drive significant business impact. In previous professional roles, Chris crafted social media marketing strategies for some of the world’s biggest brands, driving over 1 billion clicks and over 6 billion social media interactions for household names like Entertainment Weekly, FedEx, Men’s Health and PEOPLE.
In his free time, Chris enjoys playing soccer, singing in the shower and sipping a cup of green tea—but not all at once. Chris resides in Manhattan’s Financial District.
Monica Badosa Media Director, Christian Dior
Monica Badosa began her career on the agency side, working across a number of categories including Beauty, Apparel, Mass Retail and Financial Services. She transitioned to the client side in 2013 working at David Yurman for three years and most recently has been at Dior for the past three years. Monica has a passion for the ever-evolving digital space and is proud to drive digital strategy and innovation at Dior. She is a collaborative team player with a results-driven mentality.
Marisa is currently the Senior Director of Occasions for the Budweiser US Brand Team. She leads commercialization for the brand, serving as the key liaison from the Budweiser Brand Team (Marketing) to Sales. In her role, she leads the creation of Budweiser’s Trade Marketing programs, as well as Budweiser’s communication and planning process with Anheuser Busch Sales Teams, Region Teams, network of Wholesalers and key Retailers. She also oversees Budweiser Rewards, the brand’s new, digital-first national loyalty program via Budweiser.com. Marisa has worked at Anheuser Busch InBev for +2 years, entering the company through its Global MBA program first as a business school intern in Summer 2015, and then as a fulltime employee in Summer 2016. Prior to Anheuser Busch, she worked at public relations agency LaForce, leading media relations and brand strategy for large tech companies including LinkedIn, Zynga Games and One Kings Lane, as well as 3M brands including Post-it Brand and ACE Bandages. She holds an MBA from Columbia University and a BA from Duke University.
David Schneidman Marketing Director, COVERGIRL, Coty
David is the Marketing Director for COVERGIRL at Coty Inc., America’s most loved cosmetic brand, with over a billion dollars in global sales annually. He oversees strategy, marketing & media mix, and activation in the US. David was vital to the recent COVERGIRL repositioning, which was not only the most significant reinvention in the brand’s history, but recognized by the industry, media, trade and consumers.
Prior to Coty, David worked for multiple Fortune 500 companies like Anheuser-Busch InBev, Reckitt Bencksier, Mattel, on global iconic brands Hoegaarden, Leffe, Durex, K-Y, Clearasil, and Power Wheels.
David holds an MBA from the Tepper School of Business and a Bachelor from Union College.
Adam Benaroya Senior Manager, Global Head of Performance Media, Hewlett Packard Enterprise
Adam Benaroya is the Senior Manager and Head of Global Performance Media & Analytics at Hewlett Packard Enterprise. He leads centralized global strategy and execution of HPE’s Always-On media program across paid search, paid social and programmatic media channels, as well as the global media analytics practice. Adam has fostered strategic initiatives around audience-centric planning and HPE’s digital-first and data-driven marketing program. He joined Hewlett-Packard in October 2015 prior to the official launch of the new HPE organization to build its media measurement practice. Prior to HPE, Adam led media analytics for Mindshare’s New York and Atlanta offices. Adam holds an M.B.A. in Strategy and Marketing from NYU’s Stern School of Business, and a B.A. in Mathematical Economic Analysis from Rice University.
Patrice Woods Strategist, Brand Social Media, AARP
Patrice Woods is a MBA graduate with experience in Integrated Marketing Social Media & Content Strategy, and Consumer Insights & Behavior with Fortune 500 companies and major non-profit organizations such as McDonald’s, Kimberly-Clark, Capital One, and AARP. She currently serves as a Social Media Manager at AARP. Patrice is in involved in several community organizations including Horton’s Kids which provides tutoring to kids students in Washington, DC.
Roxanne Barretto Vice President – Digital Innovation & Transformation, Americas, L’Oréal
Roxanne is a recognized senior digital leader with 16+ years of experience in Asia & the US at world class agencies, media companies & brands leading cross-functional capabilities while driving multi-million dollar business performance & strong ROI. She is a well rounded leader with a strong background in digital and has leveraged her leadership and experience to lead and develop the marketing procurement practice at L’Oreal USA. In her most recent role she is looking at Artificial Intelligence solutions in Operations across the Americas to enable teams and processes with the purpose of driving significant, tangible business impact.
Leigh Moynihan Director, Marketing – Americas, Volvo USA
Leigh Moynihan recently joined Volvo Car USA as Director of Marketing. She has over 15 years of brand-building experience in both client & agency roles. Leigh also has a proven track record of delivering highly effective (and in some cases, award winning!) marketing campaigns on a roster of iconic brands: Mastercard, Starwood Hotels & Resorts, Clairol, Pantene, General Mills, J&J and McDonalds.
Melanie Pochat Senior Manager – Digital Experience, Integrated Marketing, Gap
Melanie Pochat is the Senior Manager of Digital Experience at Gap responsible for overseeing the full funnel marketing strategy and execution through social platforms, developing best in class social content that has successfully driven brand lift and sales. Melanie’s more than ten years of experience in new media has allowed her to quickly adapt creative and marketing objectives to social platforms. Brands Melanie worked with prior to Gap include Saks Fifth Avenue, DVF, Calvin Klein, J Brand, David Yurman, and Gerber.
Michael Rotella Senior Manager – Digital Product Innovation & Strategy, Verizon
Michael is a dynamic, digital experience strategist with 12 years of experience at the intersection of product, marketing and innovation, leading global commercialization of new experiences from concepts to multi-million dollar businesses. Driven by his entrepreneurial spirit, his efforts are dedicated to staying ahead of evolutionary industry standards & future proofing the business, while also delivering on short term KPIs. Dubbed a change agent, Michael has led digital transformation at Fortune 15 organizations, contributing to the disruption on how digital products are developed, designed, implemented and marketed. A macro thinker & micro doer, Michael has been awarded achievements for spearheading high profile global products, partnerships, digital experiences and brand initiatives.
Michael shares his knowledge to several brand advisory boards as well as counsels that guide mid stage startups. He is a board member of organizations such as 212NYC, Brand Innovators Labs, Rutgers CX Innovation and holds a Business Economics & International Business degrees from Pennsylvania University, Graduate Certificate – Innovation @ Rutgers, Product Management Certification @ General Assembly. You can connect with him via LinkedIn or on twitter @mikepetes
Michelle Gattenio Brand Editor and Content Strategist, PepsiCo
Michelle Gattenio is the Media and Content Strategist for PepsiCo’s Content Studio. During her tenure at PepsiCo, Michelle has guided digital and social content strategy for TM Pepsi across campaigns like the Pepsi Super Bowl Halftime Show—winning share of voice on game day for two consecutive years—and the launch of 2018’s “This is the Pepsi” campaign. Prior to Pepsi, Michelle was at Kind Snacks, where she implemented content strategies that included innovation projects in video and editorial, piloting the brand’s debut on Medium. Michelle is originally from Cleveland, Ohio and currently resides in the East Village of New York City.
Brittney Henderson Director, Digital Marketing, Weight Watchers
As Director of Digital Marketing at Weight Watchers, Brittney Henderson leverages digital media to inspire and guide healthy habits. Prior to her role at Weight Watchers, she held digital marketing roles at Macy’s and AOL. Brittney has a passion for leveraging data and technology to create relevant and engaging digital experiences. She left her home state of Massachusetts to pursue her degree from American University in Washington, D.C., later moving to NYC where she currently resides in the Upper East Side.
Emily Bibb Global Director of Digital & Social Media, S’Well
Emily brings over 10+ years of experience in the digital realm, developing strategies that specialize in viral campaigns catered to growth, sales, and audience acquisition. As the Global Digital Director at S’well, Emily oversees all digital, social media, and influencer strategies. Previously, at KCD Worldwide, she developed the digital strategies for luxury fashion brands, including Anna Sui, Misha Nonoo, and Mattel’s @BarbieStyle. Prior, she led the social media efforts at VSCO, deemed by Fast Company as the ‘World’s Top 10 Most Innovative Companies for Social Media.’ Her work first began as an editor at POPSUGAR. As a former USA National swimmer, Emily is passionate about fitness and currently works as a mentor to underprivileged youth in NYC.
Simon Kopec Director, Social Media & Content Strategy, Loews Hotels
Following his passion for innovative technologies and content marketing, Simon Kopec joined Loews Hotels & Co in the fall of 2016 as Director of Social Media & Content Strategy, where he oversees social media, online reputation and content for the company’s 24 hotels.
Simon, a Colombian native, moved to Switzerland where he studied Hospitality Marketing at Les Roches International School of Hotel Management. In 2011, after graduating he migrated to New York City where he joined Starwood Hotels & Resorts. During Simon’s tenure at Starwood he held several roles within the Brand Management team for iconic hotels like the W Barcelona and coveted brands such as W and Le Meridien.
His creative spirit compounded with his keen eye for detail have sparked events, collaborations and partnerships, bringing brands to life for consumers, guests, media, and thought leaders alike.
Simon, currently resides in New York City, enjoys showcasing his love for art through The Sara Modiano Foundation for the Arts, of which he is a co-founder.
Molly Steinkrauss Director of Brand, TripAdvisor
Molly Steinkrauss is Director of Communications for Smarter Travel, a subsidiary of TripAdvisor. In her role Molly oversees a team that is responsible for driving brand awareness, traffic and engagement. Her charter includes brand marketing, PR, social media, content and design.
Prior to joining TripAdvisor, Molly spent 6.5 years as an Associate Director of Marketing at Clorox, overseeing PR, social media, owned digital channels, and paid media strategy. Molly began her career within Interpublic Group agencies, working at Weber Shandwick Chicago and Current San Francisco.
Molly graduated from Boston College Carroll School of Management. She is also a consultant to start-ups building their communication and marketing strategies.
Jenn Eldin SVP of Global Content & Social Media, Citi
Jenn oversees content for Citi globally, and recently launched Life and Money by Citi, an integrated content destination for the brand. She is a seasoned marketer with close to 15 years of experience in building brands and creating personalized experiences that drive demand. Prior to joining Citi, Jenn has held various marketing leadership roles and overseen a number of digital platforms at brands including Google, BlackRock, and American Express.
Blair Hammond Director, Digital Content, Reebok
Blair Hammond is a digital marketer, who most recently led Reebok’s Global Digital Content team, which was named Best Content Marketing Program of 2017 by the Content Marketing Awards. She holds a Bachelor of Arts from the University of North Carolina and an MBA from the University of Manchester in the U.K. During her 12-year career at national and international brands, she has earned a variety of distinctions including two CLIO awards, Digiday honors and appearances on ABC Nightly News, BBC Radio 4 and in the Wall Street Journal. She enjoys running, CrossFit and traveling the world.
Jayar Donlan Executive VP, Digital & Social Content
Jayar Donlan is a seasoned digital and technology professional. After starting at WWE as Vice President, Social Media in April of 2013, Donlan was promoted to Executive Vice President, Digital and Social Content, overseeing a team of 90 that is responsible for digital content, video, design and social media reporting directly to WWE Chairman & CEO Vince McMahon. Jayar has played a key role in developing WWE into one of the most-followed and influential brands in the world. Under Jayar’s leadership, the social media team has grown and flourished, helping WWE increase its social footprint to a total of more than 900 million combined followers and making WWE the No. 1 sports channel and second most-viewed channel in the world on YouTube.
Chris Marino Director, Paid Social & Display, American Express
Chris Marino is the Director of Global Social Media Strategy for American Express OPEN, a division dedicated to serving businesses. His team is focused on developing thumb stopping social first creative fueled by audience insights to drive brand reappraisal and consideration. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences. In his six years at American Express, he has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy. Chris graduated from Syracuse University with a B.S in Management and Marketing. He’ll be pursuing an Executive MBA at the Cornell Johnson School of Management in July.
Brand Innovators Announces Annual List Of ’40 Under 40′ Brand Marketers In The South U.S.
ATLANTA, Friday, August 3, 2018– Brand Innovators has announced its sixth annual list of “40 Under 40” brand marketers in the South U.S. The group was honored during a VIP reception at Porsche Experience Center, on the afternoon of Friday, July 20, during the 1st annual Brand Innovators Brand Week Atlanta, July 19-20
“We’re thrilled to honor these talented marketing executives, whose work is among the most innovative in the world. Through them, we’re getting a first look at how brand marketing is likely to be done for years to come,” added Marc Sternberg, co-founder of Brand Innovators.
Honorees were nominated by the Brand Innovators community which includes more than 25,000 brand side marketers across the US, Canada and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
Following is the Brand Innovators ’40 Under 40′ South Class of 2018
Jaz Atherton Social Media & Content, Delta Air Lines
Jasmine manages social media at Delta Air Lines. In her role Jasmine oversees the strategy, content and teams contributing to Delta’s social presence.
Prior to Delta, Jasmine was Head of Social, Americas at Airbnb, as well as working agency-side as Director of Digital Marketing.
Her appetite for innovation has driven best-in-class content and numerous awards including Cannes Lions, Webby’s, Effie’s, Twitter Awards, Skifties, Shorty Awards and Best on Social in 2016 for Adweek ARC awards.
She holds a B.A. in Marketing from the University of Georgia and is an active member of both the National Iranian American Council (NIAC) and Women In Technology (WIT).
Adelyn Biedenbach Director of Communications, Digital Media, Florida Panthers Hockey Club
Adelyn is entering her sixth season with the Florida Panthers Hockey Club overseeing FloridaPanthers.com, Florida Panthers social and digital media. Her current role also includes serving as a Public Relations contact and liaison for the team, working to tell the story of the brand and organization through digital media and one-to-one relationship building. Adelyn manages content strategy for the club’s website and social media platforms as well as oversees the team’s digital communications from PR releases to partnership activations and fan engagement tools. She has a bachelor’s degree from Point Park University in Journalism and a M.S. in New Media Management from the S.I. Newhouse School of Public Communications at Syracuse University. A Pittsburgh, PA native Adelyn has also spent time developing social media and Public Relations content strategy for the performing arts, higher education and volunteer organizations.
Jessica Black Luxury Travel Manager, Porsche Cars North America
Jessica Black began her career in public relations for luxury clients like Carolina Herrera and Roberto Cavalli Vodka. Her portfolio includes advertising for The Florida Keys & Key West, sports activations for Party City, and she became a marketing director for national luxury retailer, Designer Eyes.
Currently, as the Luxury Travel Manager at Porsche Cars North America, she focuses on event marketing and connecting Porsche with unique lifestyle experiences. With over ten years of professional marketing experience, she is now responsible for national high net worth events that create meaningful and emotional consumer connections.
Amanda Brodzik Digital & Relationship Marketing, Porsche Cars North America
Amanda Brodzik is the Digital & Relationship Marketing specialist at Porsche Cars North America, where she manages content on owned and third party sites and brands and markets innovative products like the Porsche Passport subscription service. Amanda manages brand campaigns and optimizes based on performance and reporting. With both corporate and agency experience, she is well-versed in the automotive, luxury, mobile, hospitality, financial services, retail, energy and non-profit industries across traditional, digital and social channels.
Stacy Lynn is a strategic marketer with an insatiable hunger to understand the consumer. She is currently the Director of Consumer Acquisition for Pizza Hut, and is working to stand up a performance marketing team and grow the business through personalization & digital marketing. Her core competency within marketing is brand management, but she’s held many roles in and outside of marketing – from advertising (managed an agency review & partnered with agencies to launch campaigns), to innovation (launched a new restaurant concept & countless products), to data science and analytics (leveraging predictive analytics to grow the business and better connect with consumers). Before Pizza Hut, Stacy Lynn attended Northwestern University’s Integrated Marketing Communications master’s program. Prior to her time at NU she graduated from the Florida State University, and dabbled in agency life at TBWA\CHIAT\DAY, non-profits at United Way & the Claude Pepper Center for Intercultural Dialogue, and corporate with Anheuser-Busch all as an intern.
As the Senior Manager, Destination Marketing for Hilton Hotels and Resorts, Danielle Cartwright is responsible for the marketing strategy and execution for the Hilton brands in Atlanta. Previously she worked as the Senior Field Marketing Manager to implement national and manage local marketing efforts for the Northeast and Mid-Atlantic Moe’s Southwest Grill locations. Danielle also helped develop the strategic marketing direction for prominent accounts including the Atlanta Hawks at the advertising agency CSE. Danielle started her career in hospitality at Fairmont Hotels and Resorts and the Washington, D.C. visitors and convention bureau, Destination DC. Danielle graduated cum laude from Boston University. She loves to read, cook, travel and explore the Georgia outdoors with her family.
Amanda is Marketing professional with deep roots in digital. She has over a decade of experience with paid media, analytics, loyalty/CRM marketing and program management, ecommerce, account management, integrated campaign management, creative development and multi-tiered agency collaboration.
Currently she is the Sr. Manager of Paid Media & Analytics at PepsiCo, where she delivers return on all working dollars for 10+ brands in the Frito-Lay portfolio by overseeing media planning, strategy, execution and measurement. Previously, she managed all digital marketing and off premise conversion for On The Border Restaurants and ran Loyalty and CRM programs at Pizza Hut.
James Cuthbert Senior Brand Manager, Multicultural Marketing, Coca-Cola
James Cuthbert is a marketing professional, youth culture expert, and community advocate, with over 12 years of experience including stints at three fortune 500 companies (currently at Coca-Cola, formerly at Kellogg’s and General Mills) and two non-profit organizations. He was the creator of Sprite’s iconic Obey Your Verse campaign and is widely considered one of the preeminent cultural marketers in the industry. He graduated with an undergraduate degree from Penn State University in 2003 and went on to earn an MBA from the University of Rochester’s Simon Business School in 2009. He is a proud husband and father of two amazing children.
Amarena Diaz Director, Digital Marketing, Mizuno USA
With over 14+ years working with over 30+ brands, Amarena Diaz has recognized expertise in design, e-commerce, and omni-channel digital marketing. The tech savvy digital marketer has worked both agency and corporate side with companies, such as, Coca-Cola, Powerade, the New Orleans Saints, Zatarains, French Market Coffee, CenturyLink, Carters, and numerous others. She graduated from Loyola University New Orleans with a Bachelor of Arts in Advertising/Marketing and most recently graduated from the Digital Marketing and Media program at Duke University. As the Director of Digital Marketing for Mizuno USA, Amarena leads digital content activations across all sports activated in the United States.
Ash Duvernois Sr. Ecommerce Manager, Honey Baked Ham
Ash-Marie Duvernois is a tech savvy double ADDY award winning ecommerce specialist with a proven ability to increase sales through a variety of skills that cover both traditional and digital advertising. She graduated with a Bachelor of Arts degree in Advertising and Web Development, and started her career in ecommerce because of the perfect blend between web design, technology and consumer behavior. Her passion for design started early on and long before the end of college she already had multiple industry awards and character achievements. Her role as the Sr. Ecommerce Manager at The Honey Baked Ham Company, allows her to push for innovation and is currently responsible for development of digital experience across consumer touchpoints. Most of her free time is spent as a motivational speaker educating young professionals on strategic advertising efforts to create maximum impact.
Erin Everhart Senior Manager, Media & Mobile, The Home Depot
Erin Everhart is a brand marketer, digital strategist and content developer. She’s currently the Senior Manager, Media & Mobile for The Home Depot. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever.
Darrell Franklin Director, Digital Product & CX Strategy, Cricket Wireless (AT&T Subsidiary)
An innovative and enterprising digital marketing manager, with progressive experience in e-commerce, strategic management, product development, competitive analysis, project management, consumer electronics and digital advertising. Established capabilities in product life-cycle management, user-experience design, and execution, brand reputation and management. Builds an effective structure to anticipate market dynamics and meet business challenges as an integral aspect of long-range success.
Elizabeth Gadaleta Media Supervisor, Mercedes-Benz USA
As Media Supervisor at Mercedes-Benz USA, Elizabeth oversees media planning and strategy for Tier 1 and Tier 2 national efforts. This includes media across traditional broadcast, digital video, display, SEM and programmatic. She brings to Mercedes-Benz an extensive knowledge of digital media and innovative, data-driven strategies.
Prior to Mercedes-Benz, Elizabeth worked agency-side at Moxie from 2009 to 2015, on the Maybelline, Garnier and Verizon Wireless accounts. During this time, she worked on digital media campaigns to support device launches for Verizon Wireless as well as the digital extensions of the broadcast upfronts. Additionally, Elizabeth supervised a team responsible for the digital campaigns supporting Verizon’s sponsorships such as NFL, Indy Car Racing and World Cup.
Elizabeth graduated from Clemson University with a Bachelors of Science degree in Marketing.
Chris Hawk Connections Investment Performance, The Coca-Cola Company
Chris has spent his entire career in data-driven marketing. He’s worked across the sell-side & buy-side areas of the industry with a focus on analytics, developing process, and crafting strategy. His experience at Time Inc., Rubicon Project, Starcom, and 360i provide unique perspective that has powered is purview at The Coca-Cola Company over the last 2-and-a-half years. Chris spearheads data strategy for Coca-Cola North America which includes management of technology and data partnerships, application of data to drive better ROI for the company, and the advancement of measurement capabilities for the organization.
Sara Hernandez Marketing Manager, Hilton Atlanta
Sara Hernandez is the marketing manager for Hilton Atlanta, responsible for creating and executing a strategic and comprehensive advertising and public relations plan, managing the hotel’s newsletter as well as all internal communications material. Hernandez has nearly six years of experience in Atlanta’s PR and marketing scene, having previously worked as the marketing coordinator and marketing manager for Hyatt Regency Atlanta and the Grand Hyatt Atlanta in Buckhead where her team won Hyatt Marketing Team of the Year in 2014. Hernandez is a Georgia College graduate and in her free time enjoys traveling, home improvement projects and visiting her family in Savannah, GA.
Upon graduating from Spelman College, Kimberly joined Citi Investment Bank as an International Sales Trader in NYC. After trading for a year and a half and reflecting on her passion and skill set she decided to pursue a career in brand management. She transitioned to the marketing world with PepsiCo where she currently serves as the lead for Super Bowl LIII in Atlanta. Kimberly oversees marketing for all PepsiCo beverage brands in Georgia, North Carolina, and South Carolina. In this role she’s leveraged local assets such as Devonta Freeman of the Atlanta Falcons and Luke Kuechly of the Carolina Panthers, in addition to national properties to build programming that drives growth for key PepsiCo customers (Walmart, Kroger, QuikTrip, etc.). Her “Georgia Loves Dew” programming has locked in Mtn Dew’s #1 position in GA (20oz sales). Kimberly started her career with PepsiCo in 2009 on the Strategy & Innovation team for Pepsi, Dew, and Sierra Mist. She then managed the national relaunch of the AMP Energy brand where her plans lead to double digit brand growth in the first year after the relaunch and a lift in brand equity measures. Prior to leaving PepsiCo’s headquarters location in NYC for her current role, Kimberly managed the Brisk Tea portfolio, one of PepsiCo’s billion dollar brands. Kimberly established the Brisk Bodega and launched successful innovations that exceeded expectations in addition to re-igniting the City Slam property with ESPN. On Brisk she created many strategic brand collaborations that grew the brand and led the charge for ground breaking experiential marketing at PepsiCo.
Outside of work, Kimberly enjoys spending time with her husband Terrell and Boston Terrier, Bean. She also enjoys kickboxing, biking, and hiking. She is a member of Alpha Kappa Alpha Sorority, Inc., Big Brothers Big Sisters of Atlanta, and Twelve Days of Christmas a non-profit organization that raises money to gift families in need during the Christmas season.
Erica Hughes Integrated Media, Chick-fil-A
Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting large brands with consumers, Erica has managed marketing strategies for iconic brands such as General Motors, Chevrolet, Sears, Slim Jim and Reddi-wip just to name a few.
Currently, Erica leads Integrated Media at Chick-fil-A. In her role she focuses on connecting the right consumer, with the right message, at the right time to drive sales and growth for the brand.
Prior to joining Chick-fil-A, Erica worked at Conagra Brands from 2012-2018. While at Conagra Brands, Erica took on a lead role in transitioning the organization from a traditional marketing company to a forward thinking digital marketing innovator. In March 2017, Erica’s team at Conagra Brands was recognized by AdExchanger as a Top Ten Programmatic Advertiser. Erica was also published in the Huffington Post in 2017, demonstrating her knowledge and expertise of industry trends & dynamics.
Erica Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University (MSU). In 2018, Erica was the recipient of the MSU College of Communication Arts & Sciences Rising Star Alumni Award. In addition, Erica obtained a Master of Business Administration from Northern Illinois University.
Ryan Johnson Brand Strategy Lead, Mercedes-Benz USA
Ryan Johnson is the Brand Strategy Lead for Mercedes-Benz USA. He is responsible for the development of marketing planning and strategic positioning of new car launches, sustaining vehicles, sales events and branding initiatives.
Previously, he was responsible for the management of Mercedes-Benz’s social media program, in which he led overall strategy, content production and paid media efforts.
Prior to MBUSA, Ryan spent 6+ years at Subaru of America in various marketing/sales roles, including creation of the brand’s social media presence. He received a bachelor of arts in communication from La Salle University.
Kyle Lebet Senior Connections Planning Manager, The Coca-Cola Company
Kyle Lebet, Sr Customer Connections Manager with The Coca-Cola Company, has been executing media and digital initiatives with Coke’s retail and food service partners for the past 2 years. With a varied and challenging retail landscape across channels, Kyle’s team brings all the Strategic Marketing capabilities within Coke together to bring customized customer solutions for given needs.
Prior to his work at Coke, he led digital media work for several automotive, retail, and banking clients at agencies in Atlanta and New York.
Jade Leet Global Director of Brand Marketing and Commercial Performance, Holiday Inn, IHG
Jade Leet is the Global Director of Brand Marketing and Commercial Performance for Holiday Inn in Atlanta. She is responsible for leading an integrated team to build holistic brand strategy, marketing and commercial plans to support the brand globally with a focus on execution in the America’s region. Jade has over 12 years of experience in integrated marketing holding a variety of global and regional roles at American Express and The Coca-Cola Company, focused on a range of mostly global billion dollars brands. She is a Princeton University graduate and in her free time enjoys spending time with her family and being outdoors (when it’s not summer in Atlanta).
Megan Matlock Director of Media Planning, AT&T
Megan Matlock is currently the Director of Media at AT&T, focusing on delivering data-driven, multi-platform campaigns that maximize budgets and return on investment for the AT&T Business brand. With 14+ years’ experience, Megan is a solutions oriented leader with a passion for strategic planning, data analysis, and operational integrity. Megan is based in Dallas, TX and lives with her husband and two children.
Merry Mac Miller Digital Ownership Program Lead, Mercedes-Benz USA
Merry Mac is a digital strategist experienced in producing and launching integrated online and mobile platforms that align customer and business needs, increase awareness and build loyalty.
She is currently responsible for the strategy, roadmap, and product lifecycle of Mercedes me, the national ownership program for Mercedes-Benz USA. Since launching Mercedes me in 2016, Merry Mac has successfully introduced connected car, digital assistant and financial integration into the platform that now serves 1 million users.
Prior to joining Mercedes-Benz, Merry Mac worked at an internal agency for Techtronic Industries. There she worked on a number of digital campaigns and platforms for the RYOBI and RIDGID Power Tool brands.
Merry Mac is a native of Lakeland, Florida and a proud alumna of Clemson University.
Jason McAlpin Senior Brand Manager, POWERADE, The Coca-Cola Company
Andrew Milner Digital Marketing Manager, Chili’s
Andrew is a Digital Marketing Manager for Chili’s Bar & Grill. He oversees Conversion Rate Optimization, Search Engine Optimization, Local Listings, and content management for chilis.com. Andrew has been with Chili’s for 8 years serving with roles in CRM/Email Marketing, Marketing Analytics, and Machine Learning. After several years in the technology space as a consultant and subject matter expert in restaurant technology, business intelligence, and master data management, Andrew made a career shift to digital marketing and hasn’t turned back. His curiosity revolves around how organizations can operate quicker and more efficiently across teams (especially marketing and technology). Andrew and his wife Stephanie have been married 8 years and enjoy life with daughter Lucy (7) and son Frank (3).
Victoria Nielsen Senior Manager, Social + Digital Strategy, Schlotzsky’s, FOCUS Brands
Victoria is a senior manager, social + digital strategy for FOCUS Brands, a leading developer of global multi-channel food service brands, working specifically on Schlotzsky’s. She is responsible for the overall strategy, growth and evolution of the brand’s social and digital channels, influencer activations and engagement-driven initiatives. Before FOCUS Brands, Victoria was the online editor and social media lead at Hoffman Media in Birmingham. Victoria has a bachelor of science in Journalism from the University of Florida. She has worked for Food Network, Refinery29 and More Magazine, among others.
Hagan Ochsner is an experienced digital strategist and audience-centric marketer at Spanx. She is currently the Senior Manager for Customer Acquisition at Spanx, where she oversees all paid media and marketing acquisition. Formerly, she led Strategy for the Agile Marketing at The Home Depot where she built out a cross-channel media and audience strategy for customer-centric advertising initiatives at The Home Depot. She has been in digital marketing for the past 8 years, having been on both agency and client side. She speaks regularly on digital strategy and execution at conferences across the country.
Jessica Otero Assistant Vice President, Social Media, SunTrust Bank
Jessica is an award-winning social media and marketing professional with 8 years of experience helping brands meet their goals by leveraging the power of social media. Jessica is currently assistant vice president, social media at SunTrust Bank where she is the dedicated strategist responsible for the company’s brand and consumer social media marketing campaigns. In this role she is responsible for the overall strategy, creative execution, media planning, measurement and reporting of all brand campaigns and consumer demand generation efforts on social media. Prior to joining SunTrust, Jessica worked for Cbeyond, a B2B communications company, where she created and managed the social media marketing and customer service strategy for the brand. She has also created numerous employee social media programs and executed training and content creation on their behalf. Jessica holds a bachelor’s degree from Kennesaw State University and was previously recognized the Technology Association of Georgia as Social Media Marketer of the Year.
Evan Parker Managing Director, Series Marketing & Content Strategy, NASCAR
Brittney Williams Global Senior Brand Manager, Marketing Activation – Food Division, Newell Brands
Brittney is responsible for leading Brand Marketing Activation of a $260M Consumer Durables brand within $16B Newell Rubbermaid, driving category growth in various channels like Mass, Grocery, Hardware and Décor. Utilizing a tight budget, she has leveraged a scrappy approach to her marketing mix and style – and is already seeing results. Prior to Newell Rubbermaid, Brittney applied that identical scrappy approach to brands like Coca-Cola, The Home Depot, Hilton Worldwide, General Mills and Cinnabon.
Jaryd Wilson Manager, Social Media Content, Buffalo Wild Wings
Jaryd is the Manager of Social Media Content for Buffalo Wild Wings, helping to create content that associates the brand with sports, beer and culture. Prior to joining Buffalo Wild Wings in April of 2018, he worked on the digital team at the Atlanta Hawks for five-and-a-half years. While there, he helped transform the Hawks’ social presence into one of the best and most cutting-edge in all of sports and earned numerous awards for his achievements. Jaryd attending Journalism school at the University of Missouri and got his start in broadcast news. He previously lived in Chicago, Columbia, Mo. and Colorado Springs, Colo. before making his way to Atlanta