VP, Digital and Off-Premise, Chipotle Mexican Grill
A little bit about me.
Tressie Lieberman is VP, Digital Innovation and On Demand, at Taco Bell, a division of Yum! Brands Inc. Prior to her promotion to her promotion to her current post in June, Tressie was Senior Director, Digital & Social Marketing, a position she held since 2012. Tressie’s role at Taco Bell over the years has seen her responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was named one of the 20 Best Ads of 2014 by Fast Company. Tressie relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house. @tresslieberman