Senior VP, Starcom
A little bit about me.
As National Media Director for JCPenney, Tracy Chavez is responsible for providing key leadership and direction across several marketing departments. She leads Enterprise Strategic Communications Planning, Integrated Tactical Planning, Investment and Allocation and Agency Management. Her philosophy for the brand is to let consumer driven data insights guide their approach delivering the right message at the right time with the most relevance. She drives the development of the data driven holistic media strategy for national and local broadcast, digital and print campaigns for JCPenney’s cross-divisional and brand-specific initiatives in both the general and multicultural markets. Last year the brand was recognized for their work in the Multicultural space due their efforts in the 2014 World Cup maintaining the company’s strong position with their Hispanic customers. She also provides leadership to various agencies and internal and external partners to supports high-level media partnerships across channels within all their key tentpoles such as the Oscar’s and Country Music Awards. In addition she is extremely passionate in actively involved in all JCP Cares philanthropic initiatives supporting Back to School programs, Veterans and Breast Cancer Awareness. Earlier in her career Tracy has worked extensively in Media Planning, Investment and Strategic Integration and Tactical Planning for Starcom, Lopez Negrete, Universal McCann on a variety of accounts across multiple categories. @ChaTracy