Vice President of Marketing, PepsiCo
A little bit about me
Todd is currently the Vice President Marketing, Colas / Pepsi TM where he is responsible for leading PepsiCo’s flagship brand – Pepsi. In his role, he is responsible for overseeing all brand creative, communications and commercial execution across Pepsi, Diet Pepsi, and Pepsi Zero Sugar while building out a long term strategy and new product innovation for the brand. Under Todd’s leadership, the Pepsi brand is now back in growth for the first time in the past seven years, with a reinvigorated challenger spirit and a strong cultural presence. Prior to this role, Todd oversaw PepsiCo’s multi-billion dollar US Water Portfolio where he transformed PepsiCo’s overall approach to water resulting in PepsiCo becoming the #1 driver of growth in the US water category. During his tenure, Kaplan launched two of the biggest innovations in PepsiCo history in LIFEWTR (premium water) and bubly (sparkling water), delivering close to $500MM in sales in their first 2 years alone.