Chief Marketing Officer, Clarks
A little bit about me.
Tara McRae is a seasoned brand & marketing expert who comes from a diverse background in corporate and agency experience in Fashion, Sports and Consumer Electronics. McRae joined PUMA as the Media/Advertising Manager in 2006. McRae quickly succeeded in her role, executing multi-million dollar campaigns for major PUMA programs. In 2007, McRae took the helm of Sports Marketing as Director. McRae drove the development of the Golf, Soccer, Running & Training categories. Shortly after the success of key programs within the sports world, McRae was promoted to Senior Director of Marketing, overseeing Sports & Lifestyle marketing for North America, as well as all the cross-functional teams of PR, Media, Creative and Entertainment. A few years later, McRae then took on a new role within the company’s strategic planning group as Vice President of Strategic Planning & Brand Management, with a focus on consumer insights and research, management of licensee and joint venture partners, asset strategy and plans, and cross-functional project management of key brand and business initiatives and programs. In 2014, she was promoted to Senior Vice President of Brand & Marketing to lead the charge for PUMA in the North American marketplace as the company’s mission evolved to become the fastest sports brand in the world. McRae has been instrumental in many successful launches in the past year for the brand in NA including the largest brand campaign in PUMA history deemed Forever Faster and the new retail collaboration with Foot Locker named The PUMA Lab. Prior to PUMA, McRae spent several years at Bose Corporation in corporate communications / marketing. She has also led many retailer partnerships from a marketing standpoint such as the shop collaboration with Foot Locker, THE PUMA LAB. She also spent time in interactive direct marketing Los Angeles, CA at Smileworks.com and at a television ad sales rep firm. McRae hails from Massachusetts and holds a Bachelors of Arts in Communications from the University of Massachusetts Amherst and a Masters of Science of Professional Communication from the Clark University. McRae is an avid soccer player, runner and very active in community service organizations. Karl Miller Director, Content Production, The Kellogg Company karl-miller.jpgAs Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Special K, Pringles, Cheez-It, Keebler, Eggo and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the impact of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing and led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.@karl_miller Lee Nadler Marketing Communications & Launch Manager, MINI, BMW Group lee-nadler.jpgLee Nadler is Marketing Communications & Launch Manager at MINI USA. He is responsible for managing multichannel, marketing programs. He oversees MINI’s marketing agencies and has overall responsibility for: advertising creative and media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts and research. Lee was recently appointed Launch Manager for new products introduced in the US. He is orchestrating MINI’s #DefyLabels campaign, featured in the “Big Game.” During Nadler’s 25-plus year career, prior to joining MINI, he founded a consulting practice, Sherpa Marketing, Inc., which invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had key roles on the agency side, including launching Prodigy in 1989 at a WPP agency, launching Snapple at Kirshenbaum & Bond and later as President/CEO of Digital Pulp, which specialized in building brands and digital platforms for innovative businesses. Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, was recognized by Ad Age as one the 21 people to watch in the 21st century and has recently been named one of the 100 Marketing Leaders by Internationalist. Nadler maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest. You can connect with him via LinkedIn, Twitter or Instagram @leenadler. Ashwin Nathan Vice President, Digital Strategy & Marketing, H-E-B Ashwin NathanAshwin Nathan is currently Marketing Director, Digital for Frito Lay. In this role, he is responsible for developing digital strategies and capabilities that drive growth for Frito Lay’s vast snack portfolio. Prior to PepsiCo, Ashwin spent 9 years at Procter & Gamble in various brand management roles. Ashwin has a MBA in Economics and Finance from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin. Karen O’Brien VP of Global Social Media and Brand Engagement for Western Union Karen OBrienKaren O’Brien is the VP of Global Social Media and Brand Engagement for Western Union. Karen lead’s the WU Global Social team responsible for driving the Western Union Global Social Media Strategy and Social Brand Channels, including content, campaigns, influencer marketing and community management. Karen focuses at the intersection of B2C and B2B engagement, content and experience that delivers deep brand advocacy and results. Karen is a passionate evangelist for social, digital and mobile marketing, with an entrepreneurial spirit and a love for creative and data. She’s worked with some of the world’s most successful brands: Xbox, Microsoft, T-Mobile, Starbucks, Verizon, ABC, Dell, HP, Symantec, Seagate, Cisco, IBM, VMWare, Oracle and PayPal. Milton Pappas Former Chief Marketing Officer – Hudson’s Bay Company Milton PappasRecognized as an innovator and thought leader in the digital industry, Milton Pappas is an accomplished senior digital and marketing executive with a track record of driving growth in the highly competitive retail space. He has extensive experience in the retail and marketing and e-commerce industries with skills that span customer-based strategies and digital transformation. Milton has had a long and successful career spanning a diverse portfolio of industries, including publishing and retail. He was formerly Chief Marketing Officer of Hudson’s Bay Company where he oversaw the strategic direction and performance of all marketing efforts for the Company’s North American retail banners and led the Marketing Center of Excellence (COE). He joined HBC as the Senior Vice President of Digital Marketing in September 2016. Before joining HBC, Milton was the Chief Digital Officer of New York & Company, where he was responsible for e-commerce and the overall digital strategy for the company. Prior to that, he was President of Ecommerce at Nine West Group where he was accountable for driving the ecommerce businesses for Nine West, Jones New York, and Easy Spirit. Before Nine West Group, he was Vice President, e-commerce at Toys ‘R’ Us US, where he provided leadership for all web-based businesses. Milton also held various leadership positions at Redcats USA (now Full Beauty Brands), including Executive Vice President of business development and Executive Vice President of marketing and e-commerce where he led the company’s transformation from a catalog media model to a digital/ecommerce centric organization. Milton is a board member of Shop.org, the digital division of the National Retail Federation, and a member of the NRF CMO Council. He has been recognized by Hot Topics as one of the 100 most innovative Chief Digital Officers globally. He was also recognized by the Chief Digital Officer Club as one of the Top 50 Chief Digital Officer influencers. Milton holds a Master of Business Administration degree from Pace University and Bachelor of Science degree from Bentley University. Marc Patrick VP, Global Golf Marketing, Nike MarcPatrickMarc is responsible for leading Nike Brand Marketing for the East coast territory, based in New York City. He drives Nike’s strategy and execution against bringing innovation and inspiration to every athlete and manages across multiple categories and marketing functions to create impact in Nike’s leading markets. Marc is a 15 year Nike veteran and has had various positions at Nike across several key categories, functions and geographies. Prior to Nike, Marc began his career in advertising, including agencies such as DDB, Chiat/Day and Burrell. Marc was also a Division 1 Track and Field athlete and graduate of Southern Methodist University. His favorite Nike products are the Air Force One and the Nike Fuelband. Deb Radcliff SVP Marketing, West Marine DebRadcliff.jpgDeb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. In this role, Deb is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand, internal and external communications and omni-channel marketing programs for both B2B and B2C. Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage. Aynat Ravin Director, M Live: Social Media Command Center at Marriott International aynat-ravinAynat Ravin’s career has evolved through the years, and she currently works in Marriott’s M Live: Real-Time Global Marketing Command Center where she spearheads initiatives that focus on the intersection of Data, Technology and how that translates into the Creative. Aynat ensures that the Command Center’s technologies remain at the cutting edge and primed for innovative implementation. Engaging new partners with exclusive technologies and leveraging them in real-time activations spanning Marriott’s 30+ brands, Aynat builds the real-time marketing practice with an eye towards value and impact. After graduating from the University of Maryland with a business degree, Aynat began her career in consulting with Accenture advising the Federal Government. She later earned her MBA from Columbia Business School where she refined her skills and armed herself with additional strategic, analytical and marketing tools. After Columbia, she spent time at American Express in the Interactive, Fee Services, and Membership Rewards groups. She then transitioned to Marriott International in its Global Partnerships group, managing the partner relationships with the NFL, HBO, American Express, Visa and Hertz. Recognizing the immense value and influence of social media, she pivoted her role to include social media strategy and analytics with the Marriott Buzz Marketing team and currently M Live. Aynat was named “Top Women to Watch” by Brand Innovators. Along with being a mom to two young girls, Aynat still finds time to mentor and educate college and graduate students as she often guest lectures at universities in and around Washington D.C. Sarah Sachs Director, Coca-Cola Freestyle Marketing, The Coca-Cola Company sarah-sachsSarah Sachs is an experienced brand marketer with a passion for innovation and change. In her previous and current roles, Sarah has developed and launched new products, pushed new thinking and repositioned existing products. In her current role at Coca-Cola, she has led the effort to transform the Coca-Cola Freestyle machine from a fountain dispenser into a marketing asset. Previous work at The Coca-Cola Company has included new product work for VEB (Venturing and Emerging Brands), the launch of Diet Coke Plus (with vitamins and minerals) and the launch of Coke BlaK. Prior to Coca-Cola, Sarah worked at Prophet Brand Strategy and Young & Rubicam Advertising, Sarah holds an undergraduate degree from Brown University and an MBA from Emory’s Goizueta Business School. Steve Sommers Chief Marketing Officer, Vineyard Vines Sommers_SteveSteve Sommers joined Under Armour in February of 2012 as Vice President of Global Brand Marketing. Steve is responsible for directing the integrated marketing of all Under Armour products by creating demand at all consumer touch-points. He and his team also create and manage specific marketing programs geared to empower athletes around the world. Prior to joining Under Armour, Steve was based in Southern California where he served as the Vice President of Marketing for Sony Electronics. He also built his career in marketing at distinguished brands such as Gateway and Toshiba. Steve is now based at Under Armour’s Global Headquarters in Baltimore, Maryland. John Starkweather Associate Vice President, Brand & Advertising, AT&T john-starkweather.jpgJohn Starkweather is a longtime community builder and digital marketer, now advertiser for AT&T Business: a division that serves 3.5M customers – from startups to virtually every Fortune 1000 company. As the head of brand and advertising, John and his team bring a mix of science and humanity to the art of advertising – creating integrated campaigns that strive to assist customers in finding technology solutions that meet their needs. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today. John is very much a citizen of the world, having lived and worked across Asia, Western Europe and now the suburban jungle of Dallas. A graduate of Brigham Young University, John is passionate about the outdoors, cycling and his family. @johnstarky Dave Spinato Senior Director, Global Digital Engagement, HARMAN International dave-spinato.jpgDave Spinato is a creative, enthusiastic Internet Marketing Professional with over 14 years of global and domestic experience within the digital space equipped with a solid history of planning and executing revenue-generating promotional programs and brand experiences. He has demonstrated his ability to combine in-depth knowledge of digital media and Internet technologies with visionary leadership to execute successful online marketing initiatives proven to build brand equity, awareness and drive sales. As the Global Director of Digital Marketing & Social Media at Harman, the parent company behind an array of legendary brands that includes AKG®, Harman Kardon®, JBL®, Mark Levinson®. Lexicon®, Infinity® and more, his core responsibility is to oversee the digital strategy & development for all owned, earned & paid media channels worldwide. Prior to joining Harman, Dave was the Global Director of Digital for Smirnoff at Diageo where he worked with key regions and stakeholders from around the world (US, Western Europe, Eastern Europe, LAC, Africa, and APAC markets) embedding digital strategies & innovation to enable transformational digital development boosting Smirnoff to one of the leading CPG brands within the digital landscape. @DazzlingDave Chad Stubbs Pepsi Trademark, Vice President of Marketing, PepsiCo ChadStubbsChad Stubbs is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership. The daily challenge: to find the most intriguing path to engage a brand’s consumers in organic ways that build beyond brand awareness and ultimately provide its consumers value. Gregg Weiss VP/Business Leader, Social Media, US Digital Marketing, MasterCard Worldwide In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids. Colin T. Westcott-Pitt Global CMO, Glanbia Performance Nutrition Colin Westcott-PittColin Westcott-Pitt has been at Heineken USA for 5 years, having held a number of marketing leadership roles. He was responsible for the development of the Newcastle Brown Ale “No Bollocks” campaign which recently won a number of creativity awards at Cannes, as well as leading the Dos Equis “Most Interesting Man” campaign which has made Dos Equis one of the fastest growing beer brands in the US. Most recently Colin has led the Heineken brand, and has been responsible for the creation of a number of digital content films including the award winning Departure Roulette consumer challenge. In the last month, Heineken has launched a new campaign for Heineken Light featuring Neal Patrick Harris and a new digital content film featuring Fred Armisen as part of Heineken’s Open Your World campaign. Prior to his work at Heineken Colin was Global Marketing Director for Malibu Rum at Pernod Ricard. He lives in New York City and continues to dream that one day Liverpool will win the Premiership. Ethelbert Williams Head of E-Commerce, The Boston Beer Company Ethelbert-Williams.jpgEthelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Sam Adams and Angry Orchard brands. He has more than 17 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers. Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation and InstaNatural. In addition, he has held leadership roles at Procter & Gamble and Unilever. Ethelbert is also an investor and advisor to exceptional entrepreneurs. He holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer leading collaborative learning for digital marketing, media and innovation curriculum. Stay in the Know Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions. Name: Email: Title: Company: MarketShare by Brandon GutmanRead Brandon's Posts>>Brandon Gutman Photo Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry. 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