Advisory Board

Tara McRae

Chief Marketing Officer, TB12

A little bit about me

Tara McRae joined TB12 at the start of 2020 with more than 20 years of brand management, marketing, e-commerce and business strategy experience in the athletic and lifestyle industries. Prior to that, she was CMO of Clarks, where she reinvigorated the footwear brand with a major global marketing campaign that kicked off in 2019. Prior to Clarks, McRae spent ten years at PUMA, where she held several roles across sports and US marketing teams, strategic planning and brand management, eventually taking over as SVP of Brand and Marketing. McRae also spent 6 years in marketing and media planning for Bose and early in her career she spent time at an e-commerce at a start-up in Los Angeles, CA.

Tara McRae

Chief Marketing Officer, TB12

A little bit about me.

Tara McRae joined TB12 at the start of 2020 with more than 20 years of brand management, marketing, e-commerce and business strategy experience in the athletic and lifestyle industries. Prior to that, she was CMO of Clarks, where she reinvigorated the footwear brand with a major global marketing campaign that kicked off in 2019. Prior to Clarks, McRae spent ten years at PUMA, where she held several roles across sports and US marketing teams, strategic planning and brand management, eventually taking over as SVP of Brand and Marketing. McRae also spent 6 years in marketing and media planning for Bose and early in her career she spent time at an e-commerce at a start-up in Los Angeles, CA.