Former Senior Director, Marketing, Schwan’s Consumer Brands
A little bit about me.
Susan W. Allen is a Senior Director, Brand Management at Schwan’s Consumer Brands. She has spent her career revitalizing brands in a diverse range of settings–public and private organizations, CPG and retail environments. Currently at Schwan’s she is a courageous leader delivering double-digit growth within an operational turnaround environment where she has P&L responsibility, leading brand positioning and strategy, and product innovation. Susan has been trailblazing brand revitalization since she started her marketing career at General Mills. At ConAgra, Susan delivered over 50% growth to declining snack brands, and established the industry-leading digital and social media platform for Slim Jim®. At SUPERVALU, she launched the successful Private Brand Essential Everyday®, driving banner differentiation and private brand share growth. Susan is a collaborative portfolio leader who works across boundaries and enables high-producing teams. Susan received her Bachelor’s Degree from Howard University, and her MBA from UCLA. Susan lives in Minneapolis, MN with her husband and five year old son.