Advisory Board

Nicole Fraley

AVP Digital Marketing, Victoria’s Secret

A little bit about me.

Nicole Fraley is responsible for delivering digital marketing strategy aligned with customer needs, driving top-line volume while delivering profitable results at margin expectations for Victoria’s Secret online presence; accountable for maximizing sales and profit, driving digital demand and acquiring new customers through the activation of paid and natural search, affiliate and shopping partnerships, display media, video, emerging digital media, mobile presence and email contact strategy. Before joining Victoria’s Secret, Nicole held key marketing and innovation roles at Office Depot, BGT Partners and Southeast Realty Equities. She has also held sales management roles for Federated Department Store. Nicole earned a Bachelor of Science degree from the University of New Mexico. @NicoleFraley