Marissa Jarratt is Senior Vice President and Chief Marketing Officer at 7-Eleven. She leads the marketing strategy to “redefine convenience” for today’s digitally-savvy customer. Marissa is responsible for brand strategy and activation, customer insights, customer experience, visual identity and communications across all mediums, including broadcast media, CRM, digital, social, PR and internal channels. Marissa brings deep food and beverage knowledge and marketing expertise to 7-Eleven, having held multiple senior leadership positions at PepsiCo, where she served as VP Global Snacks Marketing, and at Dean Foods Company, where she served as SVP and Head of Marketing, General Manager for the Frozen Business Unit, and Chairwoman of the Board for Good Karma Foods, a plant-based food and beverage company. Marissa has led the marketing strategies for some of America’s favorite brands, including Lay’s Potato Chips, Cheetos Snacks, TruMoo Chocolate Milk and Friendly’s Ice Cream, delivering business growth and building brand equity in the process. Marissa was a finalist for the Path to Purchase Institute’s 2020 Women in Excellence Executive of the Year award, and previously was recognized as a Top Woman in Grocery by Progressive Grocer, as a Rising Star by the University of Texas at Austin McCombs School of Business Hall of Fame, and as a “40 Under 40” Brand Innovator. Marissa is a life-long Texas Longhorn and holds a Master of Business Administration, Bachelor of Business Administration in Finance and a Bachelor of Arts in Spanish from The University of Texas at Austin. She and her husband, Jon, and their son, Henry, live in Plano, Texas.