AVP, Marketing, AT&T
A little bit about me
John is a longtime Brand Innovators board member, and a regular speaker at events around the country. He’s an outspoken advocate for Human-to-Human Marketing – creating campaigns that strive to educate, engage, and assist customers versus selling to them as a faceless brand. As an Associate Vice President in AT&T’s Global Marketing Organization, John consults across various groups and companies on advertising, social media, digital and e-commerce. He also leads a creative advertising team responsible for a $45B business unit. Before joining AT&T, John built the global Social and Digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and product roles where he established new customer-driven product development models. John is very much a citizen of the world, having lived and worked across N. America, Western Europe and Asia. A graduate of Brigham Young University & the Cox School of Business at SMU, John is passionate about the outdoors, cycling and his large Latino family.