Chief Marketing Officer, Burger King
A little bit about me.
Fernando Machado is currently SVP Global Brand Management at Burger King, which he joined in March of 2014 after spending 18 years in Unilever. Fernando’s work has been acclaimed worldwide. He was named Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global). He led the charge in the groundbreaking Dove Real Beauty Sketches campaign, which reached more than 200 million total views online and was the most-watched piece of branded content in history, receiving a total of 6 billion global media impressions. The “Dove Real Beauty” campaign also won 19 Cannes Lion awards in 2013, including the Titanium Grand Prix, bringing Fernando to a total of 30 Lions over his marketing career. His most recent project for Burger King is Proud Whopper. Ferndando is based in Miami. @fer_machado123