Chief Marketing Officer, The New York Times
A little bit about me
David Rubin is the chief marketing officer of The New York Times where he is responsible for enterprise-wide brand strategy, creative, and media, as well as audience definition, strategy and targets. His work at The Times has included the development of the award-winning advertising campaigns “The Truth Is Hard,” which premiered on the Oscars broadcast in February 2017, and “The Truth has a Voice,” which premiered during the Golden Globes in January 2018, and the most recent “The Truth is Worth It” campaign, which won two Grand Prix awards at Cannes Lions in 2019 and was cited by The Drum as 2019's 2nd most awared creative ad in the world. He is also responsible for all acquisition and performance marketing, helping to propel The Times’s consumer business, which has surpassed 5 million subscriptions. He was named one of AdWeek's Brand Geniuses in 2019 and Business Insider’s “25 Most Innovative CMOs in the World” in 2018.