General Manager/President, Health, Relief & Wellness, RB
A little bit about me
Cynthia Chen has a built a reputation as a global consumer goods leader and a fearless business transformer. She has driven double-digit growth of multi-billion dollar businesses in North America, Europe & Asia Pacific. She also has a proven track record of driving significant business and shareholder value across food, beauty, retail, health & wellness sectors. Cynthia joined RB in August 2019 leading Health & Wellness businesses. Her portfolio includes Mucinex, Delsym, K-Y, Durex etc. power brands. Before joining RB, Cynthia was Managing Director/CEO, General Mills China where she led the team turning around the business & delivering top-tier financial performance; creating a great place to work winning Top Employer of China award for the 1st time in the company history; putting control under control clearing all historical audit issues. Prior to joining General Mills, Cynthia was Vice President at GlaxoSmithKline (GSK), where she led Systemic Pain Category including Panadol, Excedrin, Fenbid etc. portfolio of power brands globally with full P&L responsibility. Together with the team, she was able to drive double-digit growth focusing on digital transformation, emerging hyper-growth markets and reinventing consumer health care brand building and operating models. Before that, she served as Global Head of eCommerce/Ventures at Mondelez International, where she re-imagined and built the fastest growing "start-up" to be $1B by 2020. She also held other leadership roles within Mondelez International including Global Head of Innovation for the gum category; General Manager, Biscuits Business Unit & CMO of China; Marketing Director for Oreo in the U.S. where she pioneered the real-time marketing. In addition, Cynthia worked at Kraft Foods and Reckitt Benckiser. Originally from Shanghai, China, Cynthia started her career in the fashion industry and has worked and lived in North America, Europe & Asia Pacific.