As the Digital Marketing Acceleration-Director, Sam leads a team tasked with uncovering new growth opportunities by building the capabilities and culture needed to rapidly test and scale digital marketing activations for Constellation Brands’ wine and spirits portfolio.
Prior to that role, Sam was the Global Digital Strategy Director at McCormick & Co, where he led direct-to-consumer and marketing acceleration / innovation efforts, leveraging data to power personalization at scale through paid channels, digital experiences and innovative new business models.
Earlier in his career, Sam spent 7+ years in increasingly senior brand marketing roles at Johnson & Johnson, Campbell Soup and General Mills. Sam has an MBA from Georgetown University. He is married, has two kids and two dogs (both named after Game of Thrones-characters).