Rob Wengel

Rob has deep expertise in driving growth via demand-side innovation. His work is rooted in a pragmatic understanding of the drivers of customer choice, in our complex and crowded marketplace. Innovation is the fuel that connects brand promise and customer experience, and Rob works with multi-national companies, across a variety of industries, to adopt a playbook that drives consistent growth. Rob has been a Marketing & Sales leader in CPG and Luxury Retail, at: P&G, Tambrands, Benckiser, and Waterworks. More recently, he has led business units in the Insights, Big Data, Analytics, and Innovation space at: Nielsen (BASES, Cambridge); Kantar; and IRI.
Rob was the leader and co-author of Nielsen’s Breakthrough Innovation project and report, from 2013-2016. Rob is an expert in the innovation framework, “Jobs to be Done”, which is featured in Clayton Christensen’s (Harvard renowned Professor) recent best-selling book: Competing Against Luck. Rob’s role at TrueVoice is to help clients put the voice of the customer at the center of growth, innovation, brand strategy and activation, by applying TrueVoice’s proprietary Social Narrative Analytics to empower modern, agile, and competitively advantaged decision
making.