Peter Friedman is a social media visionary and veteran with 30 years experience in the space (18 at LiveWorld and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple’s industry-wide social network, AppleLink; the Unilever Dove Campaign For Real Beauty; the American Express Member’s Project, and the Walmart Facebook and Twitter programs.
Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in the Macintosh division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media and technology expertise. His writing on social media can be found at The Huffington Post and across the web. His new book, “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World” has just been released. Peter holds a bachelor’s degree in American History from Brown University, and a Masters In Business Administration from The Harvard Business School.