Natalie Bowman (@missbeaux) is a brand boss & inspiring leader whose career experience spans fashion, retail, digital, automotive & travel. She currently serves as the Managing Director of Marketing & Advertising for Alaska Airlines. Prior to landing at Alaska, she was the Vice President of Media & Advertising at Neiman Marcus. She is a recognized expert in brand, digital and social marketing. She’s been named an Ad Age Digital Trailblazer, a Rising Brand Star by BrandWeek, a MAKERS Women Awardee and one of Brand Innovators top 100 Women to Watch.
Natalie recently acquired the Oh Happy Day Party Shop (shop.ohhappyday.com) and has launched the DTC party brand into Kohl’s, Nordstrom and hundreds of boutiques worldwide. Natalie serves on the Board of Trustees for the Washington State Historical Society & ThinkNW. She chairs the Marketing Council for Greater Seattle Partners and is a former President and Board Member of the Junior League of Seattle. Originally from Texas, she earned a business degree from the University of Texas at Austin. Natalie currently lives in a 120-year-old home in Tacoma, Washington, with her husband, 3 kids, a turtle and a black cat.