Michelle Beauchamp is an award-winning marketing professional with a stellar 20+ year track record leading and growing beverage brands in the wine, spirit, and soft drink categories, both in the US and globally. Michelle has held senior leadership roles at Bacardi North America with Grey Goose Vodka and at Triarc Beverage Group (RC Cola/Snapple). While at Grey Goose, Michelle was instrumental in bringing the brand back to growth with the launch of Cherry Noir and Le Melon flavors, and the brand’s first luxury price tier innovation, Grey Goose VX. Serving also as Executive Producer for Grey Goose Entertainment, she revitalized the Iconoclasts (Sundance Channel) and Grey Goose 19th Hole (Golf Channel) media platforms increasing audience engagement and impact.
Prior to E11EVEN Vodka, Michelle was Vice President of Marketing at Vero Water where she helped propel the brand into the world’s leading restaurant, hotel, and cruise line brands – driving growth from early stage through the successful acquisition by Culligan Water in October of 2021.
Michelle holds an MBA from Northwestern University, Kellogg School of Management, and a B.B.A. in Marketing from the University of Miami.