Megan Stevens is Director of Sales at Best Buy Ads, where she leads both sales and business operations for the company. In 2011, Megan became an inaugural member of the team tasked with creating a retail media network at Best Buy. Since that day, she has been a part of— and helped lead —a huge amount of change in Best Buy’s retail media business, culminating in the launch of Best Buy Ads in January 2022. Her favorite thing about retail media? The transparency and value it drives for advertisers. Before her foray into retail media, Megan began her career in merchandising. It was as a merchant that she fell in love with marketing, as she saw firsthand how marketing partnerships and campaigns altered business outcomes. Today, Megan serves on the leadership board of the Women’s Employee Resource Group at Best Buy and is committed to equality and inclusion in the workplace. She lives in Minnesota with her husband, daughter, and puggle (pug/beagle) Roscoe. In her free time, Megan loves taking family bike rides and traveling as much as her PTO allows.