Matt Berger recently joined Barstool Sports as the Senior Vice President, Head of Sales. Berger is a trusted sales and marketing executive with over 18 years of experience in media sales, content marketing, and sales management in the interactive space. Having served in leadership positions at innovative brands likeTurner Sports’ House of Highlights and IAC’s CollegeHumor, Matt understands the balance needed to grow a startup into a mature business. Some of his trusted clients through the years include Coca-Cola, Google, Unilever, Procter & Gamble and McDonald’s. Berger is widely credited for his leadership in creating transformational marketing partnerships that have been a direct contributor to long-term business growth. One of his recent accomplishments was launching House of Highlights into the live stream space, which included a strategic partnership with McDonald’s on “The House of Highlights Show” for Twitter and a partnership with Pizza Hut on “The Showdown ” for Youtube. Berger also brings a vast knowledge of Branded Entertainment, having worked on over 500 pieces of branded entertainment and TV Shows such as “The Toybox” on ABC and “Adam Ruins Everything” on TBS.