Lydia Daly is the Senior Vice President of Creative Strategy and Cultural Intelligence for Viacom. She leads a team of strategists, analysts and makers who collectively solve business challenges by leveraging cultural, audience and industry insights and data that inspire creative ideas to connect brands to culture. She specializes in identifying, evaluating and prioritizing growth opportunities, providing consultative services and leading cross- functional strategic initiatives for Viacom’s Ad Solutions team across MTV, Comedy Central, Nickelodeon, Awesomeness, VH1, Paramount, LOGO, CMT and Pluto TV.
Lydia Daly
SVP, Velocity Creative Strategy & Cultural Intelligence, ViacomCBS