Krista Shackelford

Krista Shackelford is the New York-based, Vice President of National Sales at Samba TV overseeing the Audience business at Samba. At Samba, Krista and her team help the world’s largest brands and broadcasters to activate cross-screen campaigns and measure the impact of their media investment by bridging the gap between digital and television including Fortune 500 brands like Turner Broadcasting, Coca-Cola, Sherwin Williams, NBCU and more. Samba TV is an industry-leading data and analytics company that provides essential television insights by leveraging the world’s most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media.