Kathleen Murphy Toms leads digital strategy for the biggest philanthropic movement in history. GivingTuesday leverages social media + a broad global network to ignite a movement + global call to action to express radical generosity, creating a habit that’s changing behavior and global civil society for the better. The movement has seen record-breaking engagement at every level of society – from some of the world’s biggest celebrities + influencers to students, volunteers, + everyday givers. The most recent GivingTuesday campaign raised $2.47B for U.S. charities in 24 hours, with 21B organic impressions, that generated social activity in every country + territory in the world.