Karin is Global CMO at SodaStream, leading the global brand and marketing strategy, product innovation, communication, consumer insights and digital transformation.
She is an advocate for the consumer-centric approach and has become a strong voice for the environment.
Karin started her career in advertising at McCann Erickson over 20 years ago. She then shifted to consumer packaged goods companies, leading brands and marketing at Nestlé and Tnuva in Israel and the US. Her career evolved into global marketing roles across various industries, such as the cinema industry, as Cineworld’s Global Head of Marketing, and the toys industry, as Tiny Love’s VP Global Marketing.
Karin holds a BA in Economics & Sociology and an MBA in Marketing from the Tel Aviv University.
As a true global marketer, Karin has a passion for helping companies realize their full potential in culturally different countries, always leveraging the power of the brand. She can’t wait for the pandemic to be over to go back to travelling the world and learning even more about these different cultures.