In May 2018, Jimmy T. Martin and Johnny Adamic opened Brrrn, the world’s first cool temperature (50°F) boutique fitness concept and lifestyle brand.
Martin, a former Division-I athlete turned multi-hyphenate (celebrity personal trainer, advertising copywriter, and background performer on Saturday Night Live), conceived of the fitness concept in 2013. Adamic, a former public health official for New York City Mayor Michael Bloomberg’s Obesity Task Force turned personal trainer, yoga teacher and journalist (‘The Fitness Critic’ for The Daily Beast), was approached by Martin in 2015. Together, they developed Brrrn—conducting their first trial in the beer fridge at Sixpoint Brewery in Brooklyn, New York. Both Martin and Adamic continued to research and develop the concept until officially forming the company in 2017.
In July 2020, Brrrn expanded offline with the direct-to-consumer launch of its first at-home fitness product, the Brrrn Board, and a monthly on-demand subscription service.