Guillermo is a global marketing and media professional with extensive experience across different roles in management, business development, and digital media in the US and Latin America working with fortune 500 advertisers, global agencies and tech/data companies.
Today, Guillermo is the Head of the US East Coast and LATAM at Silverpush focusing on the expansion and growth of these markets through helping some of the largest brands globally, to understand, engage and reach their customers within in-video contextually detection AI like it has never been done before.
Recently he worked at MediaMath, as LATAM’s and US Multicultural managing director. OpenSlate as VP Business Development LATAM, US Multicultural & Spain and before that, at VIX as Head of Global Strategic Partnerships.
Previously, he spent over nine years at Publicis Media LATAM and US Multicultural, in his last five years he was Vice President, Digital Director and Head of programmatic in New York working on Multicultural clients. Prior to this, he launched and developed the Digital Media practice in Publicis Media Latin America and held key positions at TV Azteca, Cyclelogic Mobile Solutions, IFX Networks Mexico & Tutopia.com.