Denise currently leads and negotiates Video investments and multi-media activation platforms for accounts such as Facebook, Domino’s, US Marines Corps, Chanel, Dyson, Jiffy Lube, John Deere, Nature Made, TJX and WW. She has 28 years of experience in the industry across a broad spectrum of categories and has been a part of numerous significant brand launches, including the US national campaign launch for Facebook Live , the launch of Gillette’s Mach 3 Power and Fusion razors, the DTC launches of Lamisil Tablets and Zelnorm, the launch of the Sprint Cup in NASCAR racing, the vehicle launches of the Land Rover Discovery Sport and the Jaguar F-type, and the successful launches of numerous wireless devices for Sprint.
In addition to her negotiating experience across all network dayparts, she has navigated through product and content integration deals with major television properties such as Survivor, The Amazing Race, 24, ESPN Sunday Countdown, The American Music Awards, Heroes, The Latin American Music Awards and The Voice. Denise has also negotiated multi-year cinema contracts, as well as multi-year partnerships, with the NFL, NASCAR, and the NBA. Deals included both negotiation and tactical insight across television, print, digital media, and on-site activations. Denise is also part of the GroupM leadership team with strategic input into holistic video investment management.
Denise attended Boston University and currently resides in New Jersey with her husband and two daughters.