Colleen Hotchkiss oversees Zenith’s Growth Practices, comprised of the agency’s Content, Commerce and Cultural Convergence areas of expertise – with a focus on helping clients capitalize on the increasing synergy across these three critical areas. Growth Practices recognize the impact diverse audiences have on culture, which in turn influences the approaches to content and influencer. Commerce is increasingly essential – be it shoppable media within social or video platforms, or with retail media partners.
Colleen has been with Zenith for 15 years – and Publicis Groupe for 17. She was previously Managing Director of Zenith’s NY Office, and was the primary client leader on critical accounts across a variety of clients and categories, including FMCG, Beauty, Luxury Fashion and Banking. She is passionate about building relationships and continuing to drive measurable growth for her teams, the agency and clients, with an end-to-end vision and approach across creative, commerce and media.