Cindy has a passion for using the power of sport to forge emotional connections between brands and people. She is driven by a curious mind with a zeal for storytelling, experiences and making a difference. A graduate of Northwestern University with a degree in Communications, she brings over 23 years’ experience marketing automotive, consumer packaged goods, retail, insurance and financial services brands to the general market as well as multicultural audiences.
Her achievements in brand strategy, experiential marketing and Diversity & Inclusion initiatives have been recognized across various media and industry platforms including Advertising National Advertisers, Sports Business Journal and Multicultural Excellence Awards.
When not exploring the connections between brands, consumers and culture, Cindy is the proud parent of 6 and 3 year old boys, aspiring cook, an avid reader and wine enthusiast.