As the NA Audio/Print/OOH Investment Lead within the Global Media Team at Facebook, Inc. Christine leads channel investment strategies, driving innovation across the Facebook Family of Apps (Facebook Company, Facebook Blue App, Messenger, WhatsApp, Portal and Oculus), partnering with cross-functional senior leaders, and managing the external agency relationship. Christine is responsible for thought leadership, best practices and recommendations for how and when to leverage short-term vs. long-term investment tactics for Facebook’s portfolio approach. Prior to starting at Facebook, Christine lead US Media at Mastercard and worked at the New York offices of Digitas and Mindshare on top brands such as American Express and Sprint Wireless.