Chloe Slobotkin is a passionate entertainment marketer with 6+ years of experience building culturally relevant brands through content, media and entertainment partnerships. She currently works on the Culture & Entertainment Marketing team at Lyft, overseeing all Music Strategy and Programming for the brand. This includes original content development, product placement and brand integration deals, artist partnerships, and virtual events. Over the years, Chloe has developed strong relationships within the entertainment industry and has created innovative campaigns with the likes of Alicia Keys, Paul McCartney, Cardi B, Olivia Wilde, Michael B Jordan, and more. At the highest level, her job is to embed Lyft at the center of culture by leveraging entertainment to tell compelling stories that drive preference and acquisition for the Lyft brand.
Prior to coming to Lyft, Chloe worked at Cornerstone Agency/The FADER, Inc. where she ran day-to-day management for lifestyle brands such as Sonos, Converse, Diageo, Budweiser and more. This work was primarily rooted in brand activation and music programming.