Brad Beckerman is a passionate entrepreneur who has continuously gone against the grain in the creation of disruptive lifestyle brands within the sports, music, entertainment and spirits industries. While most try to fit in, Beckerman has made a career of standing out thanks to his unprecedented eye & instinct in recognizing opportunities that ensure a power of experience and emotional connection between people and what they love.
Brad Beckerman’s (extraordinarily condensed to fit one page) story goes a little something like this…
Early on it was ingrained (in Beckerman) that anything is possible when you have the courage to follow your convictions: to go all in, not be afraid and that vision coupled with passion gets shit done. He gained this perspective working with his father who founded Starter, the global sportswear brand. After helping his father build Starter, Beckerman went off on his own to create TRUNK LTD., a luxury music merchandise company that did for the music industry what Starter did for the sports industry. Three years later, Live Nation acquired the company while making Beckerman the Chief Creative Officer of the giant entertainment company. He then went on and founded the premier brand-development firm it.worldwide, securing a coveted deal with the Emmy Award-winning TV series Mad Men to develop their licensing program.