Holiday marketing has taken on a hopeful tone offering messages of joy and sweetness in a year that has been like no other. As the pandemic has cancelled plans and turned family gatherings into Zoom calls, brands are leaning into the holidays to show their camaraderie with consumers using creativity, sincerity and humor.
As we head into the week of Christmas, Brand Innovators’ editorial team has rounded up some of the best holiday ads that we have seen this year. Brands including Amazon, Microsoft, BMW and Disney are among those that made our list.
BMW’s “Epic Reunion”
BMW gives grandparents creative ideas on how to hug their grandchildren during quarantine.
Amazon’s “The Show Must Go On”
Amazon tells the story of a dancer who puts on an outdoor show even when theaters are closed.
Microsoft “Find your joy”
Microsoft encourages viewers to find their joy through the dreams of a dog.
WestJet “The Season to Give”
WestJet highlighted its donations to those in need.
Disney’s “From Our Family to Yours”
Disney pulls on the heartstrings with a story of how a grandmother got her first Mickey Mouse doll.
Kohl’s “Give With All Your Heart”
Kohl’s shows a friendship between an older neighbor and a little girl developed through drawings hung in the window in a heartwarming tribute to the times.
Lego’s “Rebuild the World”
Lego offers hope through the imagination of kids set to the tune of “What a Wonderful World”
Coca-Cola’s “Give Something Only You Can Give”
Coca-Cola tugs on the heartstrings of a child’s love in a letter to Santa.
SodaStream’s “The Small Things”
Snoop Dogg stars in this global ad that highlights the pleasures of the small things while making choices that help save the planet.
Walmart’s “Joy Begins Here”
In this series of holiday ads, the toys band together to bring people joy.
