Marketing Innovation During F1 in Miami
Tentpoles Sports Marketing Upfronts Past Events

Marketing Innovation

May 04 - May 05

Thursday, May 4, 2023

  • 9:00 AM Welcome
  • 9:10 AM Alpine F1: Brand Transformation and International Growth

    David Gendry, VP Sponsoring, Partnership & Communications, Alpine

    Moderated by: Rajiv Khanna, SVP, Partnerships, SponsorUnited

  • 9:40 AM The Intersection of Sports, Technology and Marketing

    The Intersection of Sports, Technology and Marketing

    Moderated by: Alex Otanez, Chief Executive Officer, Shockoe

  • 10:10 AM Forever Faster: How PUMA is Accelerating as a Sport Brand

    Allison Giorgio, Vice President of Marketing , PUMA Group

    Moderated by: Guilherme Cerqueira, Chief Executive Officer, Worthix

  • 10:40 AM Mountain of Entertainment Comes to the Track

    Karishma Rahman, Senior Director, Global Brand Marketing, Paramount+

    Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

  • 11:10 AM CPG Trends and Innovation

    Mariana Uribe, Marketing Category Lead, Global Exports & Latam, Campbell’s

    Moderated by: Gaby Neves, President, Factory360

  • 11:40 AM Women in Marketing Leadership

    Lynn Fischer, Chief Marketing Officer, XO

    Anna Grant, Director of DTC Marketing, Sonos

    Patty Montagno, Vice President, Brand Strategy and Marketing Operations, CITY Furniture

    Rita Shukhman, former SVP Brand Marketing, Diesel

    Moderated by: Victor Luciano, VP of Sales/New Business Development, Adsmovil

  • 12:20 PM Lunch
  • 1:00 PM Connecting with Digital Consumers

    Shergul Arshad, Head of North America, Aston Martin Formula One Team

    Rana Ghosh, Vice President, Omnichannel, Spirit Airlines

    Dan Gray, Ownership Marketing Manager, Ford Motor Company

    Viviana Muci, Director of Digital Marketing, Bang Energy

    Moderated by: Ross Hatamiya, Vice President of Media Sales, Volta

  • 1:45 PM Driving Growth in North America with Aston Martin Formula One

    Shergul Arshad, Head of North America, Aston Martin Formula One Team

    Moderated by: Mike Howe, Senior Director, Global Sales – Shutterstock Studios, Shutterstock

  • 2:15 PM Networking Break
  • 2:30 PM Fireside Chat

    Rana Ghosh, Vice President, Omnichannel, Spirit Airlines

    Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

  • 3:00 PM Connecting with Gen Z through Brand Authenticity & Digital Innovation

    Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes

    Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo

    Bianca Posterli , Head of Brand Marketing, Doodles

    Moderated by: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse

  • 3:40 PM Luxury Trends and Innovation

    Lynn Fischer, Chief Marketing Officer, XO

    Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

  • 4:10 PM ADT & The Miami Marlins - Safe at Home

    Rob Gelman, Senior Director, Head of Partnership Development, Miami Marlins

    Shannon Hendrickson, Vice President, Marketing, ADT Security Services

    Moderated by: Guilherme Cerqueira, Chief Executive Officer, Worthix

  • 4:40 PM Fireside Chat

    Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes

    Moderated by: Ariff Quli, RVP Enterprise Sales, Yelp

Friday, May 5, 2023

  • 9:30 AM Welcome
  • 9:40 AM Brand Purpose: Moving Goods and Doing Good

    Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS

    Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi

  • 10:10 AM A Launch Built for Gen Z: A Starry Success Story

    Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo

    Moderated by: Barron Gira, VP, Midwest Sales, Volta

  • 10:40 AM Moving Fast with AI in Marketing

    Patricia Galea, Chief Marketing Officer, Draiver

    Moderated by: Joe Olsen, Global Chief Growth Officer, Media.Monks

  • 11:10 AM Marketing to the Luxury Consumer

    Emma Medina, SVP Marketing, Cincoro Tequila

    Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS

  • 11:40 AM Driving Social Impact with Partnerships

    Sheri Barros, Vice President, Global Sports Alliances, American Cancer Society

    Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS

  • 12:15 PM Lunch
  • 1:00 PM Rocket Science for Food: The SAVRpak Mission of Fighting Food Waste.

    Scott Nelson, Advisor/President, SAVRpak

    Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi

  • 1:30 PM Fireside Chat

    Marcus Sandifer, General Counsel, VP of Business, Celsius Holdings

    Moderated by: Jen Werner, VP Sales, Teads

  • 2:00 PM Racing to Relevance: Connecting Authentically with Your Brand

    Cory Minton, Field Chief Technology Officer – Americas, Splunk

    Moderated by: Dan Gray, Ownership Marketing Manager, Ford Motor Company

  • 2:30 PM Future of Consumer Journey: From Brand Authenticity to Cultural Fluency

    Rogelio Magana , Sr. Director, Brand Strategy & Campaigns, Instacart

    Moderated by: Scott Sorochak, Chief Revenue Officer, Brandwatch

  • 3:00 PM Networking Break
  • 3:10 PM Keynote

    Fernando Machado, Chief Marketing Officer, NotCo

  • 3:30 PM Fireside Chat

    Fernando Machado, Chief Marketing Officer, NotCo

    Moderated by: Ryan Detert, CEO, Influential

  • 4:00 PM Marketing in the World of Crypto

    Mayur Gupta, Chief Marketing Officer, Kraken

    Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

Venue

Address:

2217 NW Miami Ct

Miami, FL 33127