Arra Yerganian has been recognized by colleagues as an ‘innovator in residence, a digital marketing visionary, and a customer experience evangelist’. Yerganian is a bold leader balancing patience and understanding with laser focused determination. He has led international organizations seeking measurable and impactful marketing and business development results.
He currently serves as President, Laurel Springs School, part of the Spring Education Group and private equity backed by Primavera Capital. Mr. Yerganian is leading the nation’s oldest and top rated self-paced, mastery based, online private school serving students K-12 from all 50 states and 110 countries. The school is currently experiencing hyper growth as this radically innovative learning platform is being more broadly adopted by parents and students. Arra is also a Board Member and advisor to the Dean at Boston University’s highly acclaimed School of Public Health. Additionally, Yerganian is on the Board of Directors of private equity backed Heart & Paw Inc., a Philadelphia based company providing veterinary care to dogs and cats, and ZorroSign Inc., a blockchain built, digital signature and document security software company based in Dubai & Phoenix, Arizona.
As an award-winning marketing & sales leader, Yerganian has served as Chief Marketing/Brand/ Experience Officer for leading companies like Tivity Health/Nutrisystem, Sutter Health, Benchmark Capital & Google Ventures backed One Medical, and University of Phoenix. He began his marketing career at Procter & Gamble and served as International Market Manager. He contributes regularly to publications like Ad Age & Forbes and has recently keynoted at the 2019 Cannes Marketing & Innovation Event and the 2018 SXSW Brand Innovators Summit. He is obsessed with creating frictionless and delightful customer and consumer journeys. Providing innovative, market-driven and value-added solutions has been his focus for more than 25 years.
Yerganian was recently honored at Lincoln Center, NYC with the CMO Officers Award. Presented by the International CMO Club, this award recognizes top senior marketing executives who demonstrate the ability to drive customer acquisition and retention along with brand building.
Arra is a 15+ year active volunteer and Board Chair Emeritus of the Silicon Valley American Red Cross, and recent executive committee member of Rocketship Education, a nationally acclaimed charter school for inner-city children ages 4-11.
Arra and Taline, his wife of nearly 25 years, have three children, ages 11, 16, and 20 and live in San Jose, CA.