Yumi oversees marketing strategy and business development of the company’s brands, including PolandSpring®, Deer Park®, Nestlé® Pure Life®,Perrier®, Acqua Panna® and S. Pellegrino®, aswell as the company’s work in the areas of media, insights, innovation and eBusiness. She is passionate about supporting healthy hydration for America andfinding the intersection of initiatives that are good for growth and the greater good. She also serves on the company’s Executive Management Team.
Yumi has 16 years of marketing experience spanning areas of new product innovation, reinventing brands through purpose, developing engaging campaigns, and creating new communication and business models.
Before joining Nestlé Waters, Yumi worked for General Mills in numerous marketing leadership roles including most recently in a joint venture betweenNestle and General Mills called Cereal Partners Worldwide (CPW), a JV to market and sell breakfast cereal in 122 countries outside of North America. Based inSwitzerland, she was the head of innovation globally, and then assumed the role as head of marketing for Latin America based in Mexico.
Yumi holds a Bachelor ofScience in Business Administration and a Bachelor of Arts in InternationalStudies from the University of Missouri-Columbia, and an MBA from the Kellogg School of Management at Northwestern University. Yumi sits on the national Board of Directors for the community improvement nonprofit Keep AmericaBeautiful®.