Tracy Chavez

As National Media Director for JC Penney, Tracy Chavez is responsible for the development of holistic media strategy of national and local broadcast, digital and print campaign planning and allocation for JCP cross-divisional and brand-specific initiatives in both the general and multicultural markets. She provides media direction to agencies and internal and external partners and supports high-level media partnerships across channels. Tracy implemented the JCP communications/channel architecture process to launch brands in JCP shop concept. She proudly leads media strategy and activation of all JCP Cares philanthropic initiatives. Earier in her career Tracy spent three years as a Regional Director for the Starcom MediaVest Group. @ChaTracy