Sean McCaffrey is President and CEO of the new GSTV, the data-driven video network reaching 93MM consumers monthly across tens of thousands of fuel retailers nationwide. In this role, Sean drives business growth through understanding the evolution of the media landscape, the consumer journey and consumer behavioral insights by leveraging data, technology and scale of GSTV’s platform. Continuing a relentless focus on delivering value to brand, agency and retailer partners, he works to ensure a fresh and entertaining consumer experience is built across the country.
A passionate and collaborative media executive, Sean previously served as EVP – Client Strategy & Partnerships at Clear Channel Outdoor, Americas. While at CCO he led all strategic revenue activity with agency and brand partners and pioneered new product and partnership approaches to DOOH and integrated media campaigns. He likewise led multiple global media partnerships with CCO’s multi-national scale and brand relationships along with enterprise partnerships with iHeartMedia.
Sean has been a featured speaker at major industry events including CES, Cannes Lions and more and published in major industry trades on the evolution of DOOH, the evolution of the consumer journey and media innovation. He is a board member of the Ad Council and DPAA, and member of the OAAA – Innovations Committee.