Advertisers have already begun drop hints at what their ad for Super Bowl LV will look like. We are regularly rounding up teasers and updating this post with the latest videos.

Executives from Burger King, Party City, AB InBev, Frito Lay, TD Bank and Unilever shared stories of agility and collaboration during the pandemic during the second day of Brand Innovators’ 2021 Kickoff Summit. The consensus from brand marketers is that their companies – and the industry – have come out stronger. 

Thought leaders from brands including Triller, HBO, P&G, GSK, Mack Weldon, Activision Blizzard Esports, Lenovo, Qualcomm, and Fox Entertainment were among those that shared their stories of a transformative 2020 during Day 3 of the Brand Innovators 2021 Kickoff event last week. We recapped some of their best advice for 2021.

Brand Innovators caught up with Ridhi Barber, senior brand manager for Babybel, to discuss the new Babybel Plus+ product, how the pandemic has affected the company’s business, and how the new product fits into the brand’s recently launched “Join for Goodness” marketing campaigns. 

When live music, sports and gaming went digital last year, consumers turned to the interactive gaming and event platforms to participate in virtual events from concerts to eSports. Twitch became the place to be. We spoke with Lou Garate, Global Head of Sponsorship Sales, Twitch, about how brands like Samsung and Lexus are using the platform.

A year ago at this time, Remi Kent was just taking the reins of her new global post as Chief Marketing Officer at 3M, a role she was promoted to after more than six years overseeing global brand and strategy for the company’s consumer brands, as well as the business of key products like Post-Its and Scotch Brand.