In many ways, The Gap’s new “Generation Good” marketing campaign is the brand reclaiming its roots of individual expression in service of bigger ideas. The campaign, which launched on the brand’s owned and social media channels this week and will see a mass media rollout in March, features several generations of activists, artists and other creators.

In a world of chaos and speed, Heinz is challenging consumers to slow down and enjoy the ordinary moments in life. With their new ‘Hold for Heinz’ campaign, the brand is taking their reputation for being the slowest-pouring ketchup to a whole new level.

Lexus has revealed a new car, the Gamers’ IS, the first vehicle designed by and for the Twitch community. Vinay Shahani, Vice President of Marketing at Lexus, talks about the brand's strategy.

Twitter has launched a redesign, reflecting the latest iteration of the brand. Derrit DeRouen, Creative Director, Global Brand at Twitter, talks about the inspiration behind the new look.

Jenifer Boyd Harmon, chief marketing officer at casual dining chain Ruby Tuesday, joined the brand in May 2019 with the mission of refreshing the brand and appealing to younger audiences. Brand Innovators caught up with her to discuss how the company has adapted during the pandemic and what is next on the menu for the brand.

As a leading platform for remote freelance talent from 160 countries, Fiverr was already equipped to handle the nearly universal pivot to a virtual workforce this past year – and saw double-digit revenue growth as a result of the digital transformation. But for Fiverr’s chief marketing officer Gali Arnon, the decision to translate that growth into a story for the company’s first Super Bowl campaign this year had to be a strategic one.