As vaccinations increase and the world returns to a state of normalcy, EXTRA Gum wants to be there when consumers need them most.

Shiv Singh SVP & GM at Expedia talks travel and speaking at Brand Innovators' first ever conference.

Cinco de Mayo is one of the biggest holidays of the year for food and alcohol brands, and brands are running campaigns to encourage consumers to celebrate. 

Demand for Concerts Will Drive Comeback Even as Hybrid Experiences Remain

As brands pivoted during the pandemic to meet consumers where they are spending their time –increasingly in digital spaces – the opportunity for brands to tell stories and connect to consumers through media continues to expand. At Brand Innovators Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying landscape is evolving.

In the weeks leading up to Super Bowl LV on February 7, Cadillac’s chief marketing officer Melissa Grady hadn’t nailed down a strategy for her brand on TikTok, a platform known for helping branded content go viral with Gen Z and millennial consumers with the right approach. But based on overnight evidence from family members who saw Cadillac’s “Edward Scissorhands”-themed spot starring Timothee Chalamet pop up on the app following its premiere, a TikTok strategy suddenly started creating itself.