Tom Carusona, CMO of Insomnia Cookies, talks about how the QSR pivoted their business during COVID as college campuses closed and their fanbase was back at home.

Interactive entertainment firm Zynga has acquired game studio Echtra Games, in a move to expand its cross platform game offerings. Terms of the deal were not disclosed.

Brand Innovators recently hosted an event on Marketing to the LGTBQ+ community. Executives from Mastercard, Diageo, Best Buy, Mondelez International, Procter & Gamble and Electronic Arts shared how their brands are working to connect with and empower this audience.

With ubiquitous mask use part of Americans’ daily lives for nearly a full year now, one would think the beauty trends from pre-pandemic times would have pivoted dramatically. But based on data from the independent salesforce at Mary Kay, Inc., the pioneering direct marketing beauty company founded by Mary Kay Ash in 1963, a few mainstays have yet to take a hiatus. 

Turkey Hill, the Pennsylvania-based ice cream and beverage brand has built itself on the idea of “deliciously uncomplicated moments at an affordable price.” The company is celebrating its 90th anniversary, and is releasing new products and a campaign to support the new line.

In many ways, The Gap’s new “Generation Good” marketing campaign is the brand reclaiming its roots of individual expression in service of bigger ideas. The campaign, which launched on the brand’s owned and social media channels this week and will see a mass media rollout in March, features several generations of activists, artists and other creators.