McDonald’s has kicked off a new television campaign to promote its latest menu item – a Crispy Chicken Sandwich. The spots, created with agencies Wieden+Kennedy New York and Callen, play up the iconic brand’s ability to make menu items famous by highlighting its long-lasting products including: Big Mac, Egg McMuffin, McRib, and Chicken McNuggets. The brand is positioning its chicken sandwich as just as “craveable.”