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Content
News
CMO of the Week
2024 Predictions
BI at Cannes
Super Bowl Advertising
Innovator Interviews
Entertainment
Restaurants
Sports & eSports
CPG
Automotive
Beauty & Fashion
Retail
DTC
Women in Marketing
Innovator Insights
Behind the Brand
BI Events
All Events
TentPole
Regional Summits
VIP Roundtable + Dinner Series
Sports Marketing Upfronts
Custom Events
London
Past Events
Video On Demand
Club CMO
Club CMO
Club CMO Summit
Awards
BI Awards
BI Bake-Off
top 100 women
40 under 40
Strategy Group
Strategy Group
About
Overview
Team
advisory board
Sizzle Reels
Contact
2024 Predictions
December 6, 2023
Brand Innovators 2024 Outlook: QSR & Restaurants
by
Dianna Dilworth
Digital innovation has been a core driver of the QSR and restaurant category since the pandemic, and will become even more important as prices rise and consumers are more selective with how and where they spend their money.
Previously Highlighted 2024 Prediction's
November 29, 2023
Brand Innovators 2024 Outlook: Travel
by
Dianna Dilworth
Despite the continued impact of inflation, consumers will not hold back on travel in 2024.
November 21, 2023
Brand Innovators 2024 Outlook: CPG
by
Dianna Dilworth
Offering good value and healthy options, marketing to Gen Z and embracing AI are themes dominating the conversations among CPG brand marketers looking to 2024.
November 15, 2023
Brand Innovators 2024 Outlook: Spirits & Alcohol
by
Dianna Dilworth
The global beverage alcohol market will grow steadily over the next year, despite challenges in the political and economic landscape.
November 8, 2023
Brand Innovators 2024 Outlook: Retail
by
Dianna Dilworth
For retailers, the focus will be on offering consumers value, digital innovation and enhanced retail experiences.
November 1, 2023
Brand Innovators 2024 Outlook: Sports
by
Dianna Dilworth
Whether it is the international expansion of the NFL, the Euro Cup or the Olympics, sports will be on the global stage next year offering brands a number of ways to connect with fans across the world.