It’s so easy to just cast multicultural faces in your advertising. That has to be just the beginning. When you’re impacting communities and lives through your advertising, that’s when you make a difference. When you start to employ people behind the camera that reflect that diversity on screen, that’s when brands really make a short-term and a long-term difference and that’s what we’re working to do at Cadillac.
When it comes to the NBA, not everyone is an all-consuming, avid sports fan, but there are still so many people that love the game, and love what the NBA brings from a cultural standpoint.. You have people that love the competition, the celebrities, the showmanship. The NBA is a perfect example of a platform that lives well beyond the sports - it’s the music, the talent, the fan experience and so much more.