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Music powerhouse Clear Channel has consummated its digital engagement, wedding its roster of ad-supported consumer services under a new name, iHeartMedia. The re-branding reflects the 21st century achievements of a company named for 20th century technology, explained company Chairman and CEO Robert Pittman, noting “when I look at iHeart and digital, it’s the core of …

I was on Tinder, for a week. Yes, I’m married. Don’t worry, it was an approved experiment. Let me take a half-step back. Every month I pick 1 new social platform to experiment with. In the past that’s lead to a month with Vine, EyeEm, SnapChat and others. The month I spend with a platform …

By now you’ve probably heard of GoPro. The wearable video camera brand has been in the news a lot lately after its hugely successful IPO. As many of the recent articles about the company have pointed out, if GoPro is ultimately a multi-billion dollar company, it’s not simply because its cameras are popular but because …

Iconic direct marketing company Publishers Clearing House has named Jason John as chief marketing officer, a newly-created position in the organization. John has spent the last four years as Gilt’s vice president of online, mobile and social marketing. In his new role at PCH, he will be responsible for the development and execution of overall …

In what can be seen as either a happy accident or a giddily successful film tie-in, Miller Lite has leveraged an Anchorman 2 appearance for vintage white-label can into a successful rebranding at retail. Anchorman 2: The Legend Continues was released to domestic theaters December 13. In January, the new-old look was set to hit …

The AMA recently published an article, The Retweet that Never Sleeps, about Duane Reade’s highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform much larger competitors in terms of social media engagement (National Drug chain CVS has just 10% of the Twitter audience of Duane Reade for …

Dodge – a brand that likes to flex its muscle cars – upends that tradition with its summer campaign for the New 2014 Dodge Dart. The result is a testosterone-fueled send-up of male stereotypes that is hilarious and sly, ticking things up a notch in what is still a relatively new format: content marketing series. …

It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again and again. Let’s just say this specialty is a …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • We need to steer clear of the word Targeting, and instead gear our conversation towards the concept of Matchmaking.
    • To truly unleash the power of Social for a company/brand we have to realize 1st off that it's not one-size fits all.
    • YES! “Old version of mktg—the four P's: Product/price/promotion/placement—has now become so transparent” ~
    • Would you like to rank on Page 1 of Google with your video? I recommend ?
    • Hope to see you all at Summit Thursday in San Francisco at the Disney Museum...
    • APPLY NOW, time running out... Want to Be the Voice of ? Narrated Audio Coming...
    • Stop worrying about whats next & concentrate on executing/delivering on whats now. BUT... have an eye to whats coming.
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